Journal of Marketing Management最新文献

{"title":"Consumer wisdom and well-being investigated via intergenerational interactions","authors":"Delphine Godefroit-Winkel, Marie Schill, Margaret K Hogg","doi":"10.1080/0267257x.2023.2241473","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2241473","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-07-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46134436","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unpacking nontarget majority consumers’ responses to modest fashion: how market controversy perpetuates marketplace exclusion","authors":"Alice Audrezet, B. Parguel","doi":"10.1080/0267257x.2023.2217821","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2217821","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-07-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43461634","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Influencer marketing and the ‘gifted’ product: framing practices and market shaping","authors":"Johan Nilsson, Riikka Murto, Hans Kjellberg","doi":"10.1080/0267257X.2023.2253450","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2253450","url":null,"abstract":"ABSTRACT This article investigates the development of the market for influencer marketing in Sweden. It does so by focusing on the issue of ‘stuff’ sent to influencers. Such exchanges can be framed in different ways: e.g. stuff sent for the purpose of earning media, or as compensation for a marketing service. Drawing on the notion of framing in Callonian economic sociology, the paper identifies three ‘framing practices’: (1) framing the sending of stuff to influencers in individual exchanges, (2) reframing exchanges to put them in new light, or (3) preframing how exchanges ought to be performed. In efforts to frame exchanges of stuff, their broader context, and how stuff should be taxed, influencers, marketing professionals and the Swedish Tax Agency contribute to shaping the market for influencer marketing.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"982 - 1011"},"PeriodicalIF":4.4,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49466505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Celebrating failure: a path towards opening up disciplinary debate","authors":"Chloe Preece, Benedetta Cappellini, Gretchen Larsen","doi":"10.1080/0267257X.2023.2243959","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2243959","url":null,"abstract":"The acquisition of Twitter by Elon Musk was welcomed with an even mix of horror and excitement. His erratic ownership has been characterised by the sacking of roughly 80% of employees, the growth of hate speech, graphic violence and misinformation, and the disappearance of advertisers (Digital Planet, 2023). Although Musk’s fans have certainly tried, it is hard to defend this failure. Yet, there has been widespread speculation that this commercial debacle was planned, part of a masterplan inscribed in Musk’s political ambition to transform the platform into a right-wing space (Seymour, 2022). Such accounts, although often voiced by Musk’s critics, amplify the narrative of his genius, as fawningly described by Fortune magazine in 2014: ‘his brilliance, his vision and the breadth of his ambition make him the one-man embodiment of the future’ (Elkind, 2014). The moves of such a genius are incomprehensible to the many, we are told. Indeed, Musk’s personality quirks are not just excused but found to illustrate the essence of his brilliance. We find this narrative of a hidden master plan, which only Musk governs, particularly interesting as it pushes us to think of what can be viewed as a failure and who can afford to fail. According to the Cambridge Dictionary, failure is ‘the fact of someone or something not succeeding’. Failure is generally placed in opposition to success. It is conceptualised as a lack, whether in the ability to fully control something or falling short of a target. Musk failed to retain advertisers and suppress the growth of hate speech, but were those his targets? As argued above, some sustain that business success was not the main motivation of Musk’s acquisition of Twitter. If we follow this reasoning, in answer to our first question, success and failure are then coexisting in Musk’s modus operandi, rather than being in a dichotomic relationship. His business failure (Twitter’s value is down two-thirds since his acquisition; see Hern, 2023) sits alongside a possible transformation of the role of social media in the political landscape that might impact the next US election, as hinted at by Musk’s announcement of his support for Republican Ron DeSantis’s presidential run (Goldmacher et al., 2023). The second question; who can afford to fail? brings power into the equation. The reframing of Musk’s business catastrophe within a broader, hidden masterplan is certainly an example of how certain failures benefit from generous justification and explanation. We think that this narrative, in which the Twitter debacle is considered and justified against standards that go beyond simple business ones, is an example of how the structural position of the failing person determines the framing of the failing. To put it simply, the position and conditions under which Musk operates allow him the luxury of risk since failing does not jeopardise his structural privilege. As a wealthy white man, he can afford to act abhorrently, without accountabili","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"735 - 743"},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47097943","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Publish or perish: ensuring our journals don’t fail us","authors":"Chloe Preece, Benedetta Cappellini, Gretchen Larsen, Anoop Bhogal-Nair, Alan Bradshaw, Andreas Chatzidakis, Christina Goulding, Debbie Isobel Keeling, Andrew Lindridge, Pauline Maclaran, Greg W. Marshall, Elizabeth Parsons","doi":"10.1080/0267257x.2023.2244504","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2244504","url":null,"abstract":"This omnibus paper brings together a number of esteemed editors and associate editors in order to share a variety of perspectives on academic publishing within the marketing discipline. Together, they provide glimpses into current thinking on some of the most pressing and current debates which we are struggling with, for example: impact, originality, bias, alienation, and the need for communities of thought. Polyvocally, this omnibus reflects on the many failures of our discipline and provides some routes forward in reframing our field’s epistemic assumptions.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"263 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136017483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"New insights on consumer activism: advancing a prefigurative framing of alternative consumption","authors":"K. Casey, M. Tadajewski","doi":"10.1080/0267257X.2023.2244299","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2244299","url":null,"abstract":"Bauman (2012) argues that we are currently amid an ‘interregnum’ a time of significant instability, turmoil and general social anxiety coupled with a sense of hope and fervour for possible futures (Gramsci, 1996). Vast socio-economic inequalities, emphasised by COVID, coupled with escalating living costs and rapid ecological degradation, feed a growing consciousness that capitalism is neither equipped nor inclined to address society’s multiple social, political and ecological crises. Marketing scholars are responding to these ‘wicked problems’. For example, Fitchett and Cronin (2022, p. 9) call for the deromanticisation of the market – ‘an ideological break with market-centrism and capitalist realism’. While Lloveras et al. (2022) suggest that scholars work ‘towards a future in which the only type of marketing possible is one that is coherent with the deep, radical transformations’ (p. 17) associated with a degrowth approach to the market. Similarly, this special section called for an exploration of transformative counterhegemonic spaces and movements that draw on prefigurative politics. The prefigurative turn has swept through the social sciences, originating in political science (Boggs, 1977) and migrating to psychology (Trott, 2016), anthropology (Graeber, 2014), geography (Jeffrey & Dyson, 2021), and increasingly, marketing (Casey et al., 2020; Chatzidakis et al., 2012) Prefigurative politics are typically associated with radical political movements like anarchism (Franks, 2019), feminism (Hamouda, 2022), alter-globalisation (L. S. Yates, 2020) and, to some degree, Marxism (Törnberg, 2021). These movements are often embodied in counter-hegemonic social, political or economic projects or via an alternative, creative means of resistance (L. S. Yates, 2015). The concept captures a variety of social experiments which critique the status quo (Cornish et al., 2016) whilst constructing ‘alternative or utopian social relations in the present either in parallel with or in the course of, adversarial social movement protest’ (L. S. Yates, 2015, p. 236). The term ‘prefigurative politics’ is often attributed to Carl Boggs. However, the theory and practice pre-existed his commentary. Day (2005) traces its roots as far back as Henri de Saint-Simon (1760–1825) and credits Gustav Landauer (1870–1919) with the insight that we can construct a desired world in the shell of the old ‘if mutual aid is always with us a principle, then socialism can be created, for those who choose it, at the time and place of their choosing’ (p. 89). This kind of action is typified by rejecting the ‘politics of waiting’ and embracing ‘the immanent possibilities of the here and now’ (Springer, 2014, p. 3), using these alternatives as ‘theatrical spectacles that publicly represent political ideologies and convince others of their correctness’ (Portwood-Stacer, 2012, p. 99). Thus, activists literally live their ideals, establish organisations and create spaces which reflect their desir","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"852 - 856"},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47539165","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"No filter: navigating well-being in troubled times as social media influencers","authors":"Nataly Levesque, Alysha Hachey, Albena Pergelova","doi":"10.1080/0267257X.2023.2218858","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2218858","url":null,"abstract":"ABSTRACT Social media influencers have the ability to impact the behaviours and attitudes of others (i.e. their followers), affecting people’s feelings of connectedness, and well-being. This has become particularly apparent during troubled times such as the COVID-19 pandemic, which has highlighted the importance of relationships and social interactions for people’s well-being. However, less attention has been paid to influencers’ own well-being in a monetised attention economy, which imposes tensions between the desire for authenticity and the self-presentations of influencers in online interactions. Using in-depth interviews and netnography as methodology, in this study we examine how the decision to engage with the topic of COVID-19 on social media impacted influencers’ well-being during the pandemic. We build on self-determination theory to reveal how the contentious nature of the subject led to internal struggles of influencers’ self-presentation, and elucidate how influencers navigated the boundaries of autonomy, competence, and relatedness in a quest for well-being.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"1098 - 1131"},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46394655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Historical research, academic politics and editorial activism*","authors":"M. Tadajewski","doi":"10.1080/0267257X.2023.2242374","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2242374","url":null,"abstract":"ABSTRACT I am a passionate advocate for historical research. It provides insight, context, illuminates the dynamics of our discipline and should anchor everything we think, write, and profess in the present. Careful historical research can question, undermine, and revise the existing set of representations that underwire our subject. It may help us untangle why certain views of the subject, topic, period, or person remain in wide currency, explaining the power relations, politics, institution building and wider discursive and non-discursive factors that foreclose, enhance, or otherwise influence what we think, write, teach, and practice. We desperately need more research that challenges everything we take for granted and fail to subject to scrutiny. This paper reflects a call to action.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"744 - 755"},"PeriodicalIF":4.4,"publicationDate":"2023-06-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49124829","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"‘You need to change how you consume’: ethical influencers, their audiences and their linking strategies","authors":"Aya Aboelenien, Alex Baudet, Ai Ming Chow","doi":"10.1080/0267257X.2023.2218853","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2218853","url":null,"abstract":"ABSTRACT Our paper advances a subcategory of influencers who mobilise their audiences towards consumption-driven change; we label them ‘ethical influencers’. Using netnography and an archival dataset on ten ethical influencers, we delineate their unique challenges and positioning. Ethical influencers legitimate their accounts via a close-up of personal practices, as opposed to an articulated persona, and connect with divergent audiences to advocate for the needed change. Our paper describes the divergent audience groups and engagement styles: allies, inquisitives, detractors, and enigmatics. We also identify the ethical influencers’ linking strategies to connect these audiences with other market actors (e.g. ethical businesses and other ethical influencers) which include acting, humanising, framing, pivoting, and evangelising. This research advances influencer marketing literature and offers important managerial and public policy implications.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"1043 - 1070"},"PeriodicalIF":4.4,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43858049","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hen Dos and Don’ts: lifting the veil on tensions in consumer rituals","authors":"N. Porter, Amy Goode, Stephanie Anderson","doi":"10.1080/0267257x.2023.2219691","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2219691","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48530343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}