Journal of Marketing Management最新文献

{"title":"Symbiosis or parasitism? A framework for advancing interdisciplinary and socio-cultural perspectives in influencer marketing","authors":"Lauren Gurrieri, Jenna Drenten, Crystal Abidin","doi":"10.1080/0267257x.2023.2255053","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255053","url":null,"abstract":"Published in Journal of Marketing Management (Vol. 39, No. 11-12, 2023)","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516071","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Beyond the authenticity bind – Finstagram as an escape from the attention economy","authors":"Amy Goode, Victoria Rodner, Matilda Lawlor","doi":"10.1080/0267257x.2023.2255192","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255192","url":null,"abstract":"Our study examines ‘Finstagramming’ as a resistance strategy from influencers trying to circumvent the prescriptive nature and restrictive algorithm of Instagram. Without ever leaving the platform,...","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138516070","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Community building in virtual participation charity sport events","authors":"Kyle Bunds, Yihui (Elina) Tang, Joerg Koenigstorfer","doi":"10.1080/0267257x.2023.2253449","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2253449","url":null,"abstract":"The study aims to explore the drivers of community building in virtual participation charity sport events. The authors conducted a case study of virtual charity events governed by Team World Vision, the sports arm of a global not-for-profit service organisation. They conducted semi-structured interviews with World Vision marketing managers and virtual running race participants, analysed survey and podcast interview data, and performed a document analysis. Four overarching themes were revealed as drivers of community building: community engagement, social networking, impression management, and fitness philanthropy practicing. The study uncovers the peculiarities of the virtual format that helped build virtual communities and create excitement around the cause, such as digitised communication plans, social media- and technology-facilitated opportunities to connect both locally and globally, and the adapted fundraising strategies in the virtual format.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135980839","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Everyday consumption during COVID-19","authors":"Brendan Canavan","doi":"10.1080/0267257x.2023.2255214","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2255214","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43551689","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Unpacking the spillover effect of liminality: preteens’ mothers’ experience as emotionally connected participants","authors":"Adriana Schneider Dallolio, M. Zanette, Eliane Pereira Zamith Brito","doi":"10.1080/0267257x.2023.2251507","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2251507","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-09-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47929750","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Rituals and routines: reflecting change, redefining meaning, recasting scope","authors":"Julie Tinson, Pete Nuttall","doi":"10.1080/0267257x.2023.2268388","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2268388","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134969800","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Use it or lose it ? : exploring the grey area of dormant possessions and the role of rituals in value dynamics of household objects","authors":"Chantal Assima, Maud Herbert, Isabelle Robert","doi":"10.1080/0267257x.2023.2252455","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2252455","url":null,"abstract":"ABSTRACTThis research examines how consumers value, over time, their possessions in the domestic space. We focus on the large amount of clothing kept in the household, given the critical issues of sustainability that are raised by this practice. Using in-depth interviews and wardrobe ethnography, we unpack the role of rituals in consumers’ valuation of these possessions. The findings show that some possessions become dormant due to various failures in rituals. Dormant possessions are those pending revalorisation, which may be carried out by consumers themselves or through their use of services, specifically those related to circular economy. We identify and theorise reinvestment rituals, a new form of rituals that allow for revalorisation and extension of the life of a possession. This research highlights the value dynamics at play in the consumer – possession relationship and has implications for a strong sustainability approach on the part of consumers, managers, and policymakers.KEYWORDS: Consumer culturedisposition/de-shoppinggreen marketinghermeneutics/interpretationcircular economysustainable fashion Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1. Report ‘The Pulse of the Fashion Industry 2017’: https://globalfashionagenda.org/product/pulse-of-the-fashion-industry-2017/.Additional informationNotes on contributorsChantal AssimaChantal Assima is a PhD student in marketing and consumer culture working on circular fashion and domestic practices at the University of Lille, IAE Lille University School of Management, France.Maud HerbertMaud Herbert is professor of marketing at the University of Lille, IAE School of Management. Her research interests focus on sustainability issues in consumer culture. She is co-chairing Tex & Care, an interdisciplinary research team working on the environmental and social challenges of circular fashion.Isabelle RobertIsabelle Robert is associate professor of management at the University of Lille, IAE Lille School of Management. Her research focuses on sustainablility and circular business models. She is co-chair of Tex&Care.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":0.0,"publicationDate":"2023-09-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"134948585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The empty body: exploring the destabilised brand of a racialised space","authors":"Sofia Ulver, Sayaka Osanami Törngren","doi":"10.1080/0267257x.2023.2249475","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2249475","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47579304","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Possible versus desired diets: food legislation as additional stress for low-income mothers","authors":"Raquel Donskoy, Flávia Cardoso","doi":"10.1080/0267257x.2023.2249470","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2249470","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43479208","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Understanding approaches to social partnerships - investigating target audience reactions and non-profit managers’ business practice: a mixed-methods study","authors":"Daniel Rayne, S. Pervan, H. McDonald, C. Leckie","doi":"10.1080/0267257x.2023.2247418","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2247418","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":null,"pages":null},"PeriodicalIF":4.4,"publicationDate":"2023-08-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44082771","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}