在一起:当品牌被视为品牌社区的共同所有者时,品牌会在违规后受益

IF 3.5 3区 管理学 Q2 BUSINESS
Christina A. Kuchmaner, J. Wiggins, Pamela E. Grimm
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引用次数: 1

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本文章由计算机程序翻译,如有差异,请以英文原文为准。
In it together: brands benefit after a transgression when perceived as co-owners of the brand community
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来源期刊
CiteScore
8.00
自引率
11.40%
发文量
79
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