Christina A. Kuchmaner, J. Wiggins, Pamela E. Grimm
{"title":"In it together: brands benefit after a transgression when perceived as co-owners of the brand community","authors":"Christina A. Kuchmaner, J. Wiggins, Pamela E. Grimm","doi":"10.1080/0267257x.2023.2244974","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":3.5000,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Marketing Management","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/0267257x.2023.2244974","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}