Journal of Marketing Management最新文献

{"title":"New marketing theories and practices emerging from innovations in the cultural and tourism sectors","authors":"Dominique Bourgeon-Renault, Maud Derbaix, Elodie Jarrier, C. Petr","doi":"10.1080/0267257X.2023.2213964","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2213964","url":null,"abstract":"Cultural and tourism organisations have always been characterised by their capacity for innovation (Caves, 2000; Pratt & Jeffcutt, 2009; Wijngaarden et al., 2019). These innovations can be associated with both the design and creation of new cultural and tourism products or with radically innovative production processes that break with existing conventions (Castañer & Campos, 2002; Pierce, 2000; Trevisan, 2016). Beyond ‘product’ innovations, forms of strategic and marketing innovation include the introduction of a novelty into an organisation leading to a particular organisational change (Le Roy et al., 2013) through experience design, distribution channels, place branding (Chaney, 2020; Lichrou et al., 2017) or labelling such as Unesco (Barbosa, 2016; Dosquet et al., 2020; Mariani & Guizzardi, 2020; Thuriot, 2019), or communication strategies and pricing mechanisms like paid streaming for theatres and operas (Mueser & Vlachos, 2018; Roll et al., 2017). The broad scope of research about innovations in increasingly intertwined cultural and tourism experiences (Bourgeon-Renault & Petr, 2022) and their implications for marketing theory and practice (Purchase & Volery, 2020) calls for more significant research on such sectors. The impact of new technologies on making offers more attractive has been demonstrated in practice (particularly through audiences’ reception of these offers), supporting the need for marketing to increase understanding of the various ways in which innovative technologies can generate positive effects on the evaluation and promotion of offers. Further, recent and previous research have highlighted the role of co-creation, social interactions and emotions, narratives, and gamification during the experience (BourgeonRenault et al., 2019; Frochot et al., 2017; Garcia et al., 2019; Jafari et al., 2013; Minkiewicz et al., 2014; Xi & Hamari, 2020; Xu et al., 2017). However, we should not only focus on these themes since new technologies infuse the entirety of the stages from production to consumption of a cultural and tourist experience, leading to profound changes in the value chain (Benghozi, 2016; Benghozi & Salvador, 2016). Therefore, there are still numerous and important research gaps to fulfill. This special issue sheds light on the diversity of the impacts of technology and innovation in the cultural and tourism sectors. In doing so, this special issue belongs to the Journal of Marketing Management’s long tradition of stimulating research in the field and to provide conceptual and empirical content for further managerial conclusions and recommendations (Butler, 2000; Derbaix & Gombault, 2016; Dresler & Fuchs, 2021; Hanna & Rowley, 2019; Hunter-Jones, 2014; Lecompte et al., 2017; Lehman & Wickham, 2014; Murdy et al., 2016; Preece & Kerrigan, 2015; Skandalis et al., 2016; Tinson et al., 2015; Vom Lehn, 2010; etc.). A preliminary commentary shows how the COVID-19 pandemic disrupted the operations of many cultural industries. It al","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"367 - 372"},"PeriodicalIF":4.4,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45271384","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Innovations in COVID times: which lessons to learn for the cultural industry?","authors":"A. Decrop, Nathalie Dumont","doi":"10.1080/0267257X.2023.2205424","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2205424","url":null,"abstract":"ABSTRACT The COVID-19 pandemic, and the lockdown of populations and businesses that followed, disrupted the operations of many industries. It also paved the way for a large number of innovations and for an overall technological acceleration, both from companies and from consumers. More than other sectors, culture was largely affected by the crisis through the closing of theatres and of borders and had no other solution than adaptation and innovation in order to survive. This paper discusses a number of such innovations, both in terms of technology and of business models for the cultural industry (i.e. performing arts). Consumers’ evaluation of such innovations is assessed through a quantitative survey involving streaming experiences with theatre programs and broadcasted concerts.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"373 - 388"},"PeriodicalIF":4.4,"publicationDate":"2023-03-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47132157","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Clowns, fuzzy worms and blooming flowers: becoming a ‘creative child’ through arts consumption","authors":"Iida Hietala","doi":"10.1080/0267257x.2023.2184852","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2184852","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44008307","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Initiation, marketing and branding of smart city projects: a study of decision processes","authors":"Rohini Vijaygopal, R. Bennett, Sharmila Savani","doi":"10.1080/0267257x.2023.2172448","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2172448","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-02-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48076303","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The influence of ritual efficacy on ritual vitality: temporal plaiting in the vestaval","authors":"T. Bradford, John F. Sherry","doi":"10.1080/0267257x.2023.2172449","DOIUrl":"https://doi.org/10.1080/0267257x.2023.2172449","url":null,"abstract":"","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":" ","pages":""},"PeriodicalIF":4.4,"publicationDate":"2023-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42279659","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Building a social media community around your brand: the moderating role of firm engagement tactics","authors":"En-yi Chou, Cheng-Yu Lin","doi":"10.1080/0267257X.2023.2172059","DOIUrl":"https://doi.org/10.1080/0267257X.2023.2172059","url":null,"abstract":"ABSTRACT Firms can leverage social media brand communities (SMBCs) to manage consumer relationships. This study investigated firm engagement tactics using a mixed-methods approach with qualitative (Study one) and quantitative (Study two) analyses. Building on uses and gratifications theory and the qualitative results, we identify brand-specific consumer education, reputation enhancement, incentives provision, interaction support, and entertainment support as firm engagement tactics. Next, we explore the moderating effect of firm engagement tactics on the SMBC identification/SMBC engagement and SMBC engagement/brand loyalty relationships using the partial least squares method. The results confirm that consumer engagement mediates the link between SMBC identification and brand loyalty. In addition, firm engagement tactics positively moderate the aforementioned relationships. The theoretical and practical implications are discussed.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"702 - 734"},"PeriodicalIF":4.4,"publicationDate":"2023-01-31","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45319395","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities","authors":"Rebecca Mardon, Hayley Cocker, Kate L. Daunt","doi":"10.1080/0267257X.2022.2149609","DOIUrl":"https://doi.org/10.1080/0267257X.2022.2149609","url":null,"abstract":"ABSTRACT Whilst social media influencers (SMIs) excel at establishing positive parasocial relationships with their followers, they can also provoke intense negative responses, as evidenced by the prevalence of SMI-focused anti-fan communities. Prior research does not explain how consumers’ parasocial relationships with SMIs become negatively charged, nor does it explain why this shift may fuel anti-fan community participation. Drawing from a netnographic study of two SMI anti-fan communities, we reveal that eroded reciprocal and disclosive intimacies, as well as exploitative commercial intimacies, can lead consumers’ positive parasocial relationships with SMIs to become negatively charged. We demonstrate that anti-fan communities provide opportunities for consumers reluctant to sever ties with the SMI to sustain their negative parasocial relationship by rebuilding eroded intimacies whilst avoiding and/or retaliating against their exploitation.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"1132 - 1162"},"PeriodicalIF":4.4,"publicationDate":"2023-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48580048","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Lunch meal deals contribution to overconsumption and use of the intervention ladder models to examine stakeholders’ potential actions to reduce calorie content","authors":"S. Leek, Daniel Afoakwah","doi":"10.1080/0267257X.2022.2157462","DOIUrl":"https://doi.org/10.1080/0267257X.2022.2157462","url":null,"abstract":"ABSTRACT This study examines the degree to which retailers’ lunch meal deal promotions meet the UK government’s One You campaign recommendation of 600 kcal for lunch. In parallel, the government are encouraging companies to reduce the calorie content of food and banning promotions encouraging overconsumption. Public policy intervention ladder models are used with upstream social marketing to consider how these government actions might affect companies and consumers’ freedom of choice. A census of the calories of lunch meal deal items in five stores was conducted to determine the degree to which they met the 600 kcal recommendation. 23% of lunch meal deals exceeded the 600 kcal guideline, and on average contained 10% more calories. Actions to reduce calorie content and their impact on stakeholders’ freedom are considered.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"648 - 669"},"PeriodicalIF":4.4,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43961193","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Towards an understanding of meme marketing: conceptualisation and empirical evidence","authors":"Ali Razzaq, Wei Shao, S. Quach","doi":"10.1080/0267257X.2022.2158906","DOIUrl":"https://doi.org/10.1080/0267257X.2022.2158906","url":null,"abstract":"ABSTRACT Meme marketing taps into the potential of digital culture. Despite considerable practitioner interest, meme marketing is under-researched. The present study aims to fulfil two purposes. First, to conceptualise meme marketing, we draw on speech act theory and the theory of consumption values to define meme marketing. On this basis, we differentiate meme marketing from relevant digital marketing constructs, including e-WOM, digital content marketing, and viral marketing. Second, to validate the proposed definition, we empirically perform a qualitative content analysis to taxonomize meme marketing speech acts. Based on the content analysis of 699 meme marketing posts, we found that meme marketing serves as a rich communication source, sending intentions of the brand through single (i.e. assertive, directive, expressive) as well as combined (i.e. assertive entailing expressive, assertive entailing directive) speech acts that provide customers with epistemic, emotional, and social values. Important theoretical and managerial implications for academic researchers and marketers are also discussed.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"670 - 701"},"PeriodicalIF":4.4,"publicationDate":"2023-01-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"41431007","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Remembering and anticipating researcher vulnerability: an autoethnographic tale","authors":"Chloe Steadman","doi":"10.1080/0267257X.2022.2158905","DOIUrl":"https://doi.org/10.1080/0267257X.2022.2158905","url":null,"abstract":"ABSTRACT Whilst there is nascent literature surrounding researcher vulnerability, little is known about how memories and anticipations can elicit researcher vulnerabilities, and vulnerable academic writing can still be met with some scepticism. In this paper, I therefore provide an autoethnographic narrative of my encounters with researcher vulnerability during research into tattoos, time, and death. My tale revolves around three themes: Remembering vulnerabilities, (Un)anticipating vulnerabilities, and Fluctuating vulnerabilities. In doing so, I reveal not only how vulnerabilities can fluctuate through time and space, but also how past memories and future anticipations can stir present-day researcher vulnerabilities. Ultimately, I move beyond the ‘vulnerability as failure’ framing by helping to encourage an academic culture that celebrates being open about researcher vulnerability and writing more vulnerably.","PeriodicalId":51383,"journal":{"name":"Journal of Marketing Management","volume":"39 1","pages":"807 - 828"},"PeriodicalIF":4.4,"publicationDate":"2023-01-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42690848","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}