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Breaking down the crowd of backers: profiling cooperative strategies on a reward-based crowdfunding platform

IF 3.5 3区 管理学 Q2 BUSINESS
Journal of Marketing Management Pub Date : 2023-04-27 DOI:10.1080/0267257x.2023.2203710
T. Leclercq, Ingrid Poncin
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分解支持者群体:基于奖励的众筹平台的合作策略分析
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
Journal of Marketing Management
Journal of Marketing Management Multiple-
CiteScore
8.00
自引率
11.40%
发文量
79
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