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ANALISIS PROSES PRODUKSI PADA REDESAIN LOGO XIAOMI 小米标志重新设计的生产流程分析
TUTURRUPA Pub Date : 2024-01-02 DOI: 10.24167/tuturrupa.v6i1.11205
Abednego Endru Hernando Sutjipto
{"title":"ANALISIS PROSES PRODUKSI PADA REDESAIN LOGO XIAOMI","authors":"Abednego Endru Hernando Sutjipto","doi":"10.24167/tuturrupa.v6i1.11205","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i1.11205","url":null,"abstract":"A valuable aspect of a brand is the logo. The logo must represent the vision and mission of the industry. Each brand must be able to interpret the brand personality. The logo to be redesigned should look simple and more attractive so that consumers can easily identify it. One of the companies that did a logo redesign was Xiaomi. After the launch of Xiaomi's new logo, it turned out that it sparked a lot of criticism and netizens' evaluation of the visual of the new logo because the results of the redesign and the cost of the production process incurred were deemed disproportionate. This study aims to prove that the results of the Xiaomi logo redesign are comparable to the production process. In this study, descriptive qualitative methods will be used as well as data obtained through scientific journals, official websites, and other verbal and visual sources related to the research topic. This research is also supported by branding theory, logo theory, branding process theory, and design thinking theory. In this study, we will analyze the","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"137 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453229","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
PERANCANGAN KOMIK BERTEMA 'DANCE K-POP ' SEBAGAI MEDIA EDUKASI KESEHATAN BAGI MAHASISWA 以 "K-POP 舞蹈 "为主题的漫画设计作为学生健康教育媒体
TUTURRUPA Pub Date : 2024-01-02 DOI: 10.24167/tuturrupa.v6i1.10728
Paul Reygen Methiw Purba, Sayid Mataram
{"title":"PERANCANGAN KOMIK BERTEMA 'DANCE K-POP ' SEBAGAI MEDIA EDUKASI KESEHATAN BAGI MAHASISWA","authors":"Paul Reygen Methiw Purba, Sayid Mataram","doi":"10.24167/tuturrupa.v6i1.10728","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i1.10728","url":null,"abstract":"Health is one aspect that is often overlooked in student life. This happens because there are so many college activities and obligations that can cause stress and other health problems. For this reason, one of the solutions offered is to do certain movements that refer to K-Pop Dance. As an educational medium, comics are used because comics can convey messages visually and verbally and sequenced into a story, making it easier and more interesting to receive information. The research used was descriptive qualitative using the ADDIE (Analyze, Design, Develop, Implementation and Evaluation) method. Based on research, it shows that students are interested in K-Pop Dance so it can be used as an alternative to exercise and maintain health. The results of this research were used to design educational media in the form of comics because this media is more enjoyed by students. After reading this comic, students understand more about the importance of health and start moving their bodies through K-Pop Dance media..","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"119 52","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139390851","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PERAN PENGGUNAAN ELEMEN VISUAL PADA LOGO PERSIJA JAKARTA UNTUK MEPREPRESENTASIKAN SEMANGAT DAN KEBANGGAAN 对在雅加达 persija 徽标中使用视觉元素表现激情与自豪的作用分析
TUTURRUPA Pub Date : 2023-12-14 DOI: 10.24167/tuturrupa.v5i2.10878
N. Damayanti, Maya Putri Utami
{"title":"ANALISIS PERAN PENGGUNAAN ELEMEN VISUAL PADA LOGO PERSIJA JAKARTA UNTUK MEPREPRESENTASIKAN SEMANGAT DAN KEBANGGAAN","authors":"N. Damayanti, Maya Putri Utami","doi":"10.24167/tuturrupa.v5i2.10878","DOIUrl":"https://doi.org/10.24167/tuturrupa.v5i2.10878","url":null,"abstract":"A logo is an important visual element in representing the identity of an organization or entity. The Persija Jakarta logo, as a symbol of one of the leading football clubs in Indonesia, also plays an important role in communicating the passion and pride attached to the club and its supporters. This study aims to analyze the role of the use of visual elements in the Persija Jakarta logo in representing passion and pride. This research uses a qualitative approach with visual element analysis methods and Ferdinand De Saussure's semiotic theory. The data used in this study include the Persija Jakarta logo, related documents, and interviews with representatives of the club's supporters, namely Jakmania. The analysis is carried out by examining the visual elements in the logo such as colors, shapes, symbols, and typography, and how these elements interact to convey","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"141 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139179052","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
MAKNA VISUAL PADA IKLAN TOLAK LINU HERBAL “BADAN SEGAR SEMUA LANCAR” 中药坐骨神经痛广告中的视觉含义 "清新体质全畅通"
TUTURRUPA Pub Date : 2023-12-14 DOI: 10.24167/tuturrupa.v5i2.10678
Valencia Stephanie Gunadi Adimuljo, Ryan Sheehan Nababan
{"title":"MAKNA VISUAL PADA IKLAN TOLAK LINU HERBAL “BADAN SEGAR SEMUA LANCAR”","authors":"Valencia Stephanie Gunadi Adimuljo, Ryan Sheehan Nababan","doi":"10.24167/tuturrupa.v5i2.10678","DOIUrl":"https://doi.org/10.24167/tuturrupa.v5i2.10678","url":null,"abstract":"Advertisements are a medium for marketing products as well as for conveying visual messages that can influence people's mindset. Many companies design their advertisements creatively, one of which is PT Sidomuncul which chose to highlight the Javanese culture theme in its latest advertisement Tolak Linu Herbal \"Fresh Body, All Smooth\". The aim of this research is to find out and reveal the visual meaning of the Tolak Linu Herbal advertisement \"Fresh Body, All Smooth\". This research uses a descriptive qualitative method with Roland Barthes' semiotic approach. The data sources used use data triangulation, namely content, literature and documents. Data collection used video downloading, note taking, and literature review. The data analysis technique uses matrix analysis. From the research results, it was found that Tolak Linu used a collaborative approach to modern culture and traditional Javanese culture to build a myth about the ability of traditional medicine in the form of herbal medicine that is practical for consumption.","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"183 ","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139180156","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS MEDIA KOMIK DALAM MENGAJARKAN ANAK-ANAK KELAS 4-6 SD MENGENAI MANFAAT URBAN FARMING 通过漫画媒体分析向 4-6 年级儿童传授城市农业的益处
TUTURRUPA Pub Date : 2023-12-14 DOI: 10.24167/tuturrupa.v5i2.11251
Dhea Ivana Hidayat
{"title":"ANALISIS MEDIA KOMIK DALAM MENGAJARKAN ANAK-ANAK KELAS 4-6 SD MENGENAI MANFAAT URBAN FARMING","authors":"Dhea Ivana Hidayat","doi":"10.24167/tuturrupa.v5i2.11251","DOIUrl":"https://doi.org/10.24167/tuturrupa.v5i2.11251","url":null,"abstract":"High air pollution in Indonesia has an impact on children's health. One way to reduce air pollution is to do urban farming. Kota Kita comic, which is the result of research on urban farming, can be used as a learning medium for children. In this study, it will be examined whether the Kota Kita comic media can teach children about urban farming. This research was conducted at SD Marsudirini Cor Jesu Semarang which has a green open space, but the students still do not know enough about urban farming. Students in grades 4-6 were used as research subjects because children at that age are experiencing cognitive development so they are expected to be able to capture urban farming material well. This study used observation, interview, and questionnaire methods to find out the extent of their understanding of the contents of the Kota Kita comic. In addition,","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"94 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139179944","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
ANALISIS PENGUNAAN WARNA PADA POSTER "TERAPKAN KBTL JAUHI NARKOBA" 2020 对 2020 年 "申请 KBTL，远离毒品 "海报中色彩运用的分析
TUTURRUPA Pub Date : 2023-12-14 DOI: 10.24167/tuturrupa.v5i2.11203
G. Agnes
{"title":"ANALISIS PENGUNAAN WARNA PADA POSTER \"TERAPKAN KBTL JAUHI NARKOBA\" 2020","authors":"G. Agnes","doi":"10.24167/tuturrupa.v5i2.11203","DOIUrl":"https://doi.org/10.24167/tuturrupa.v5i2.11203","url":null,"abstract":"This research aims to understand the use of color in the poster design of one of the poster competition participants commemorating International Anti-Drug Day with the aim of engaging the younger generation to participate in efforts to stop narcotics use in Indonesia organized by the West Java BNN in 2020. This poster considered interesting to research because the use of color is considered quite unique and different from the use of color on anti-drug themed posters in general. The method used in this research is a descriptive qualitative research method using comparisons with other drug-themed posters that have the same purpose and are general in their use of color. In this comparative analysis of posters, researchers will look for similarities, differences, and also the impressions obtained from each poster. The results of the research show that the use of color in the “Terapkan KBTL Jauhi Narkoba” poster has two sides of perception, which are the positive side of color which makes readers more enthusiastic","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"73 49","pages":""},"PeriodicalIF":0.0,"publicationDate":"2023-12-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139180180","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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