MAKNA VISUAL PADA IKLAN TOLAK LINU HERBAL “BADAN SEGAR SEMUA LANCAR”

Advertisements are a medium for marketing products as well as for conveying visual messages that can influence people's mindset. Many companies design their advertisements creatively, one of which is PT Sidomuncul which chose to highlight the Javanese culture theme in its latest advertisement Tolak Linu Herbal "Fresh Body, All Smooth". The aim of this research is to find out and reveal the visual meaning of the Tolak Linu Herbal advertisement "Fresh Body, All Smooth". This research uses a descriptive qualitative method with Roland Barthes' semiotic approach. The data sources used use data triangulation, namely content, literature and documents. Data collection used video downloading, note taking, and literature review. The data analysis technique uses matrix analysis. From the research results, it was found that Tolak Linu used a collaborative approach to modern culture and traditional Javanese culture to build a myth about the ability of traditional medicine in the form of herbal medicine that is practical for consumption.