TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11282
Vanessa Poernomo
{"title":"ANALISA VISUAL KOLABORASI SPESIAL NIKE DAN JACQUEMUS","authors":"Vanessa Poernomo","doi":"10.24167/tuturrupa.v6i2.11282","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11282","url":null,"abstract":"Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight in Portland, Oregon, the brand was originally called Blue Ribbon Sports and sold Made in Japan athletic shoes. In 1972, Blue Ribbon Sports changed its name to Nike Inc. The problem in this research is how to implement product co-branding between the Nike and Jacquemus brands? The method used in this research is a quantitative descriptive method. The subjects of this research were 30 respondents who used the Nike brand. From the survey results, the majority of respondents did not know that Nike and Jacquemus had a collaboration, this can be confirmed in question 7, as many as 17 respondents did not know that there were shoes made by Nike and Jacquemus as a result of Jacquemus' collaboration. Therefore, it becomes a very influential point in the analysis process. It is hoped that the presence of Brand Activation will help Nike and Jacquemus' collaborative products become known to the public and have a long-term impact on both products.","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"28 4","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140738476","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11373
Zhaffira Cania Winni, Sayid Mataram
{"title":"PERANCANGAN ZINE PENGGUNAAN TRANSPORTASI UMUM GUNA MENGURANGI POLUSI UDARA BAGI DEWASA DI JAKARTA","authors":"Zhaffira Cania Winni, Sayid Mataram","doi":"10.24167/tuturrupa.v6i2.11373","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11373","url":null,"abstract":"Air pollution has become an alarming global environmental issue, with serious impacts on human health and the environment. A 2019 case study shows that air pollution causes 9 million deaths every year, making it the biggest threat to global health. Indonesia, especially Jakarta, ranks high in air pollution levels, with the transportation sector as a major contributor. Reliance on private vehicles, especially motorcycles, has led to increased air pollution and congestion in Jakarta. It is important to adopt a holistic approach to address this issue, focusing on the development of efficient public transportation. The Mass Rapid Transit (MRT) system is a potentially significant government initiative in reducing air pollution in Jakarta. MRT, as an electric-powered transportation, can substantially reduce pollutant emissions compared to conventional","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"11 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140740238","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11293
Maiksen Ch S Tumanggor
{"title":"ANALISIS KOMIK DALAM MEMBANTU BELAJAR SISWA SMP PADA MATA PELAJARAN ILMU PENGETAHUAN ALAM","authors":"Maiksen Ch S Tumanggor","doi":"10.24167/tuturrupa.v6i2.11293","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11293","url":null,"abstract":"At the junior high school level several subjects are applied and taught to students and one of them is Natural Science. But in fact, Natural Science is one of my least favorite subjects, because of the abstractness and complexity of the material. This will cause students to have difficulty in understanding the material and learning Natural Science. For data collection, the instrument used is a quantitative method of distributing questionnaires. In this study, it can be concluded that comics can be a medium for learning Natural Sciences because they can convey material from text and illustrations. The results of this study can be an insight for designers or comic artists in making Natural Science Education comics and insight for the community, teachers, and parents of students that comics can be a medium for learning .","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"22 5","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140739118","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11284
Syela Naftali Setiadi
{"title":"ANALISA DESAIN KARAKTER HAPPY TREE FRIENDS YANG BERTOLAK BELAKANG TERHADAP TARGET AUDIENCE DAN ADEGAN SADISNYA","authors":"Syela Naftali Setiadi","doi":"10.24167/tuturrupa.v6i2.11284","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11284","url":null,"abstract":"Happy Tree Friends is an animated series from Mondo Mini Shows, aimed at adults and has a black comedy genre. The series features many scenes of violence and blood, making it unsuitable for children. Aside from the violent scenes, the series has pleasant visuals with rounded body shapes and colorful colors. Despite being pulled from television in Russia due to its sadistic scenes, the series has gained popularity with 15 million viewers every month and is featured in film festivals, television","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"84 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140736318","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11289
Regina Rahardjo
{"title":"ANALISIS DESAIN INFOGRAFIS MENGENAI DAMPAK POLUSI UDARA DI INDONESIA DARI SUDUT PANDANG PUBLIK","authors":"Regina Rahardjo","doi":"10.24167/tuturrupa.v6i2.11289","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11289","url":null,"abstract":"Based on data from the Air Quality Index (AQI) in Indonesia, it was detected that the current level of air pollution in Indonesia, especially Jakarta, is unhealthy with a total of 155 US AQI with the main pollutant PM 2.5. This causes very poor air quality which makes the number of respiratory diseases high and becomes a public concern for survival. The purpose of this research is to analyze infographic design through a visual communication design perspective in relation to the impact of air pollution in Indonesia. Using a qualitative method, the author conducted interviews with design experts and utilized a literature review in strengthening the data to be used. The interviews were conducted by four design experts, namely Visual Communication Design students, design students and practitioners, lecturers of the Head of Visual Communication Design Study Program, and Visual Communication Design lecturers who are also practitioners. In the interview, it was found that the design of infographics related to air pollution can","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"19 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140738655","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11290
Lenny Santoso
{"title":"ANALISIS PENYEBAB KOMIK LOKAL INDONESIA TIDAK LAKU DAN KURANG DI MINATI OLEH PEMBACA","authors":"Lenny Santoso","doi":"10.24167/tuturrupa.v6i2.11290","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11290","url":null,"abstract":"Currently there are very few fans of Indonesian comics because of the increasing number of foreign comics coming to Indonesia with interesting stories, visual comic art styles that look good which makes Indonesian comic readers prefer reading foreign comics rather than reading local Indonesian comics. The aim of this research is to find aspects of comics that are liked and most popular in Indonesian society. This research uses a quantitative method by creating a questionnaire containing open questions about the topic being researched and will be distributed to research targets. The results of the research show that Indonesian society prefer visual illustrations of foreign comics because they look good and interesting, while Indonesian people prefer Indonesian comic stories because the stories are simple and easy to understand and the stories contain comedy elements which make readers feel entertained, but other factors cause Indonesian comics to not sells well and is less popular due to the lack of promotion and","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"7 9","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140737034","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-04-05DOI: 10.24167/tuturrupa.v6i2.11286
Lie, Felix Evan Sugiarto
{"title":"ANALISIS STRATEGI KOMUNIKASI VISUAL INFOGRAFIS KEMNAKER MELALUI MEDIA SOSIAL INSTAGRAM","authors":"Lie, Felix Evan Sugiarto","doi":"10.24167/tuturrupa.v6i2.11286","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i2.11286","url":null,"abstract":"This research evaluates the infographic of overtime work implementation from the official Instagram account of KEMNAKER, aiming to measure design compliance with Infographic design theory. The research method used is Mixed Method Research through questionnaires and interviews. The results show that KEMNAKER's infographic design has met the standards, but has a tendency to have too much writing, creating a full impression. The research conclusion highlights the need for efforts to improve the design by reducing the amount of writing to maintain a balance between informativeness and readability. Recommendations were made for KEMNAKER to adopt a more concise design strategy and focus on visual elements to increase appeal and comprehensibility. As such, infographics can be an effective communication tool in conveying overtime information to workers, ensuring the message is conveyed in a clear and engaging manner .","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"65 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-04-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140740777","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-01-02DOI: 10.24167/tuturrupa.v6i1.11276
Giog Aura Hengrisky
{"title":"ANALISIS PREFERENSI MASYARAKAT DALAM MEMILIH KOMIK SEBAGAI BACAAN","authors":"Giog Aura Hengrisky","doi":"10.24167/tuturrupa.v6i1.11276","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i1.11276","url":null,"abstract":"Since the 1990s","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"132 15","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139453309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
TUTURRUPAPub Date : 2024-01-02DOI: 10.24167/tuturrupa.v6i1.11252
Janette Febriana Romauli Sianipar
{"title":"ANALISIS DAMPAK KOMIK SUPER DUPER FARMER SEBAGAI MEDIA EDUKASI MAKANAN SEHAT TERHADAP ANAK USIA 9-12 TAHUN","authors":"Janette Febriana Romauli Sianipar","doi":"10.24167/tuturrupa.v6i1.11252","DOIUrl":"https://doi.org/10.24167/tuturrupa.v6i1.11252","url":null,"abstract":"Unhealthy diets are common among children in developing countries, including Indonesia. Children's preference for unhealthy foods such as junk food is due to the strong taste and lack of knowledge about \"healthy food\". The answer to this problem is to educate children about healthy food through media that is attractive to children. An example of such media is comics, which can convey material in simple language with visuals that facilitate understanding. Through this research, the impact of the Super Duper Farmer comic, which is the outcome of the United Board (UB) grant research, will be analyzed as a medium for healthy food education (vegetables and fruits) for children aged 9-12 years. Through field test accompanied by interviews, observations, and distribution of questionnaires to 35 children in grades 4-6 of Marsudirini Cor Jesu Elementary School as well as interpretation analysis, the results show that the use of","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"142 27","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139452953","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}