ANALISIS STRATEGI KOMUNIKASI VISUAL INFOGRAFIS KEMNAKER MELALUI MEDIA SOSIAL INSTAGRAM

Abstract

This research evaluates the infographic of overtime work implementation from the official Instagram account of KEMNAKER, aiming to measure design compliance with Infographic design theory. The research method used is Mixed Method Research through questionnaires and interviews. The results show that KEMNAKER's infographic design has met the standards, but has a tendency to have too much writing, creating a full impression. The research conclusion highlights the need for efforts to improve the design by reducing the amount of writing to maintain a balance between informativeness and readability. Recommendations were made for KEMNAKER to adopt a more concise design strategy and focus on visual elements to increase appeal and comprehensibility. As such, infographics can be an effective communication tool in conveying overtime information to workers, ensuring the message is conveyed in a clear and engaging manner .