ANALISA VISUAL KOLABORASI SPESIAL NIKE DAN JACQUEMUS

Abstract

Nike Inc. founded in 1962 by Bill Bowerman and Phil Knight in Portland, Oregon, the brand was originally called Blue Ribbon Sports and sold Made in Japan athletic shoes. In 1972, Blue Ribbon Sports changed its name to Nike Inc. The problem in this research is how to implement product co-branding between the Nike and Jacquemus brands? The method used in this research is a quantitative descriptive method. The subjects of this research were 30 respondents who used the Nike brand. From the survey results, the majority of respondents did not know that Nike and Jacquemus had a collaboration, this can be confirmed in question 7, as many as 17 respondents did not know that there were shoes made by Nike and Jacquemus as a result of Jacquemus' collaboration. Therefore, it becomes a very influential point in the analysis process. It is hoped that the presence of Brand Activation will help Nike and Jacquemus' collaborative products become known to the public and have a long-term impact on both products.