{"title":"小米标志重新设计的生产流程分析","authors":"Abednego Endru Hernando Sutjipto","doi":"10.24167/tuturrupa.v6i1.11205","DOIUrl":null,"url":null,"abstract":"A valuable aspect of a brand is the logo. The logo must represent the vision and mission of the industry. Each brand must be able to interpret the brand personality. The logo to be redesigned should look simple and more attractive so that consumers can easily identify it. One of the companies that did a logo redesign was Xiaomi. After the launch of Xiaomi's new logo, it turned out that it sparked a lot of criticism and netizens' evaluation of the visual of the new logo because the results of the redesign and the cost of the production process incurred were deemed disproportionate. This study aims to prove that the results of the Xiaomi logo redesign are comparable to the production process. In this study, descriptive qualitative methods will be used as well as data obtained through scientific journals, official websites, and other verbal and visual sources related to the research topic. This research is also supported by branding theory, logo theory, branding process theory, and design thinking theory. In this study, we will analyze the","PeriodicalId":509661,"journal":{"name":"TUTURRUPA","volume":"137 27","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2024-01-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":"{\"title\":\"ANALISIS PROSES PRODUKSI PADA REDESAIN LOGO XIAOMI\",\"authors\":\"Abednego Endru Hernando Sutjipto\",\"doi\":\"10.24167/tuturrupa.v6i1.11205\",\"DOIUrl\":null,\"url\":null,\"abstract\":\"A valuable aspect of a brand is the logo. The logo must represent the vision and mission of the industry. Each brand must be able to interpret the brand personality. The logo to be redesigned should look simple and more attractive so that consumers can easily identify it. One of the companies that did a logo redesign was Xiaomi. After the launch of Xiaomi's new logo, it turned out that it sparked a lot of criticism and netizens' evaluation of the visual of the new logo because the results of the redesign and the cost of the production process incurred were deemed disproportionate. This study aims to prove that the results of the Xiaomi logo redesign are comparable to the production process. In this study, descriptive qualitative methods will be used as well as data obtained through scientific journals, official websites, and other verbal and visual sources related to the research topic. This research is also supported by branding theory, logo theory, branding process theory, and design thinking theory. In this study, we will analyze the\",\"PeriodicalId\":509661,\"journal\":{\"name\":\"TUTURRUPA\",\"volume\":\"137 27\",\"pages\":\"\"},\"PeriodicalIF\":0.0000,\"publicationDate\":\"2024-01-02\",\"publicationTypes\":\"Journal Article\",\"fieldsOfStudy\":null,\"isOpenAccess\":false,\"openAccessPdf\":\"\",\"citationCount\":\"0\",\"resultStr\":null,\"platform\":\"Semanticscholar\",\"paperid\":null,\"PeriodicalName\":\"TUTURRUPA\",\"FirstCategoryId\":\"1085\",\"ListUrlMain\":\"https://doi.org/10.24167/tuturrupa.v6i1.11205\",\"RegionNum\":0,\"RegionCategory\":null,\"ArticlePicture\":[],\"TitleCN\":null,\"AbstractTextCN\":null,\"PMCID\":null,\"EPubDate\":\"\",\"PubModel\":\"\",\"JCR\":\"\",\"JCRName\":\"\",\"Score\":null,\"Total\":0}","platform":"Semanticscholar","paperid":null,"PeriodicalName":"TUTURRUPA","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.24167/tuturrupa.v6i1.11205","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
ANALISIS PROSES PRODUKSI PADA REDESAIN LOGO XIAOMI
A valuable aspect of a brand is the logo. The logo must represent the vision and mission of the industry. Each brand must be able to interpret the brand personality. The logo to be redesigned should look simple and more attractive so that consumers can easily identify it. One of the companies that did a logo redesign was Xiaomi. After the launch of Xiaomi's new logo, it turned out that it sparked a lot of criticism and netizens' evaluation of the visual of the new logo because the results of the redesign and the cost of the production process incurred were deemed disproportionate. This study aims to prove that the results of the Xiaomi logo redesign are comparable to the production process. In this study, descriptive qualitative methods will be used as well as data obtained through scientific journals, official websites, and other verbal and visual sources related to the research topic. This research is also supported by branding theory, logo theory, branding process theory, and design thinking theory. In this study, we will analyze the
求助内容：
应助结果提醒方式：
京公网安备 11010802042870号
