Electronic Commerce Research and Applications最新文献_第9页

Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example 图文还是短视频？UGC类型对消费者购买意向的影响机制--以小红书为例

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101402

Min Qin , Shanshan Qiu , Yu Zhao , Wei Zhu , Shuqin Li

{"title":"Graphic or short video? The influence mechanism of UGC types on consumers' purchase intention—Take Xiaohongshu as an example","authors":"Min Qin , Shanshan Qiu , Yu Zhao , Wei Zhu , Shuqin Li","doi":"10.1016/j.elerap.2024.101402","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101402","url":null,"abstract":"<div><p>This study explores the effect of user-generated content (UGC) on consumer behavior and investigates how different types of UGC affect consumer purchase intention. The research model was constructed based on media richness theory (MRT), dual coding theory (DCT), and construal level theory (CLT), with the social media and e-commerce platform, Xiaohongshu, serving as the research object. Through five experiments, this study investigates the effect of graphic and short video UGC on consumer purchase intention and explores the mediating effects of perceived psychological distance and perceived value as well as the moderating roles of different UGC creators and experiential disclosure. The findings reveal that short video UGC generates a stronger purchase intention than graphic UGC, and that perceived value acts as a mediator between the type of UGC and purchase intention. Perceived psychological distance mediates the type of UGC and perceived value. Additionally, the type of UGC creator and disclosure of experiential information influence consumer purchase decisions across different contexts. These findings enrich our understanding of the conditions under which the type of UGC affects purchase intention. Our research contributes theoretically to our understanding of how UGC influences consumer purchase intention and, practically, by offering insights for e-commerce development.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101402"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140815769","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce 社交电子商务中基于多维特征互惠互动的好友和商品联合推荐

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101406

Wei Zhou , Feipeng Guo , Huijian Xu , Zhaoxiang Wang

{"title":"Joint friend and item recommendation based on multidimensional feature reciprocal interaction in social e-commerce","authors":"Wei Zhou , Feipeng Guo , Huijian Xu , Zhaoxiang Wang","doi":"10.1016/j.elerap.2024.101406","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101406","url":null,"abstract":"<div><p>Social e-commerce platforms need to undertake the two core tasks of recommending potential social friends and preferred consumption items for users. However, the use of traditional one-dimensional information is no longer able to accurately make personalized recommendations. Early scholars have confirmed that users’ social and consumption behaviors do not exist independently: users with the same interests are more likely to become friends, and there is a high probability of similar consumption behaviors among friends. In this paper, we propose a joint friend and item recommendation model based on multidimensional feature reciprocal interaction (MFRI). Which is based on the user’s social friends and item preference information, extracts the shallow and deep features of the user’s social and consumption behaviors, and utilizes the reciprocity between unusual behaviors to achieve mutual enhancement. The reciprocity between shallow and deep features in similar behaviors is also explored based on the attention mechanism, and the model is trained by a joint loss function. We conducted experiments on real datasets, and the results confirm the effectiveness and robustness of MFRI for potential friend and preference item recommendations.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101406"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140918980","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach 用户和营销人员生成的内容对客户满意度的影响：文本分析方法

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101407

Jin Li , Wanting Dong , Jing Ren

{"title":"The effects of user- and marketer-generated content on customer satisfaction: A textual analysis approach","authors":"Jin Li , Wanting Dong , Jing Ren","doi":"10.1016/j.elerap.2024.101407","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101407","url":null,"abstract":"<div><p>Online reviews and management responses are important user-generated content (UGC) and marketer-generated content (MGC) in social media platforms, which directly reflect the customer’s and merchant’s feedback on a specific consumption and may further affect customer satisfaction. However, as the targeted feedback to UGC, the impact of MGC and the total impact between UGC and MGC are still understudied. In this work, we proposed a systematic analysis procedure for unravelling the impacts of online catering UGC and MGC on customer satisfaction in-depth. By studying the collected 130,412 review data from a leading online catering review website in China, we empirically extracted several new UGC topics using a topic model, thereby expanding the customer value factor set from previous literature; we also quantitatively analyzed their effectiveness in explaining customer satisfaction. We further integrated the UGC and MGC, and causally elaborated upon the usefulness of targeted responses in customer relationship management through difference-in-difference (DID) analysis. The findings validated that the effectiveness of management response on customer future satisfaction is relatively limited compared to the impact brought by the rating variables in UGC, but targeted management responses can perform more effectively in improving customer satisfaction. In addition, moderation roles based on the consumption price and the subjective emotional tendency of customers revealed in the textual comments were also investigated. Thus, this study helped to form a comprehensive understanding of customer satisfaction by contributing to a better quantification of customer value factors and understanding of the influence mechanism for customer satisfaction through the integration of UGC and MGC. Several managerial implications for optimizing customer relationship management in online catering markets were also provided.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101407"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140893603","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion 通过挖掘大型电子商务促销活动中的客户行为，为在线零售商提供预期发货系统

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101403

Bingnan Yang , Xianhao Xu , Jingjing Cao , Kuan Zeng , Zuge Yu

{"title":"An anticipatory shipping system for online retailers via mining customer behavior in large e-commerce promotion","authors":"Bingnan Yang , Xianhao Xu , Jingjing Cao , Kuan Zeng , Zuge Yu","doi":"10.1016/j.elerap.2024.101403","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101403","url":null,"abstract":"<div><p>The anticipatory shipping practiced by online retailers plays an important role in improving customer satisfaction. However, online retailers face a new challenge in anticipatory shipping: they are required to ship a significant amount of products due to a surge of demand during the large e-commerce promotion, which dramatically aggravates the pressure on logistics distribution and reduces logistics efficiency. Therefore, making anticipatory shipping decisions to meet the suddenly increased demand has become an urgent problem for online retailers. Our research addresses this challenge by establishing a new anticipatory shipping system. We propose three cost-sensitive anticipatory shipping models, including cost-sensitive logistic regression (CSLR), cost-sensitive LightGBM (CS-LightGBM), and cost-sensitive CatBoost (CS-CatBoost). Their loss functions are constructed according to the cost of the anticipatory shipping system. Furthermore, we propose two new evaluation criteria to assess the effectiveness of the anticipatory shipping system. It intuitively demonstrates the cost differences after adopting the anticipatory shipping system. Moreover, we explore the real large promotion customer behavior data containing nearly three million samples. Our results find that the proposed cost-sensitive based forecasting models significantly outperform reference forecasting models. Our experimental evaluation concludes that forecasting AUC is more instructive to operational strategy than accuracy. Additionally, our empirical findings suggest that the anticipatory shipping system should be preferentially applied to high-value products. Conversely, low-value products should not choose anticipatory shipping to control logistics costs during surges.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101403"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140879382","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reverse double auction mechanism: An efficient algorithm for E-commerce platform operations 反向双重拍卖机制：电子商务平台运营的高效算法

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101401

Qian Chen , Xuan Wang , Cenying Yang , ZoeLin Jiang , Shuhan Qi , Jiajia Zhang , Na Li , Lei Wang , Jing Xiao

引用次数: 0

Spending points during crises: Adaptive behavior on E-loyalty programs 危机期间的消费点：电子忠诚计划的适应行为

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101408

Xuanting Jin , Taekyung Kim , Dongwon Lee

引用次数: 0

Service quality improvement strategies of online car-hailing based on SPC-PCN method 基于 SPC-PCN 方法的网约车服务质量改进策略

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-05-01 DOI: 10.1016/j.elerap.2024.101409

Yong Peng , Yali Zhang , Yaping Hou , Song Liu

{"title":"Service quality improvement strategies of online car-hailing based on SPC-PCN method","authors":"Yong Peng , Yali Zhang , Yaping Hou , Song Liu","doi":"10.1016/j.elerap.2024.101409","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101409","url":null,"abstract":"<div><p>Online car-hailing service is practicing the concept of sharing, bringing new energy and convenience to the transportation market. However, with its rapid development, service issues have become increasingly prominent, and improving service quality is the key to the sustainable growth of the online ride-hailing industry. Microblog, as a major online platform for gathering public views, have become one of the significant media for publishing and disseminating information nowadays, which also contains numerous views of online taxi users on online taxi services. Aiming at the deficiency of online car-hailing service under microblog public opinion, this paper integrates Service Profit Chain (SPC) and Process Chain Network (PCN) from the perspective of service management. Firstly, a crawler program is used to collect the Internet Word of Mouth data related to online taxi. Then, a BERT text classification model is constructed to roughly classify the data, and the accuracy of this model is tested to 94.54 %. Afterwards, layer segmentation is implemented based on SPC and CatBoost. Besides, a series of problems in the current online taxi service, such as poor attitude of drivers, unsafe driving, and inefficient communication with the customer service staff, have been identified by using sentiment analysis and frequent mining methods. Finally, PCN analysis is used to optimize the online taxi service, proposing strategies such as setting a reservation reminder function, building a dynamic feedback mechanism, and establishing a contact point for lost and found items. The new SPC-PCN online taxi service system constructed in this paper is vital for service quality optimization, and can also promote the sustainable growth of the online taxi market.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101409"},"PeriodicalIF":6.0,"publicationDate":"2024-05-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140950964","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Do green information transparency and exposure always boost online sales of organic food? An Evidence from China 绿色信息透明度和曝光率是否总能促进有机食品的网络销售？来自中国的证据

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-04-18 DOI: 10.1016/j.elerap.2024.101400

Yuping Wu , Shuqi Fu , Ruyin Long , Shriful Islam Md , Ershuai Huang

{"title":"Do green information transparency and exposure always boost online sales of organic food? An Evidence from China","authors":"Yuping Wu , Shuqi Fu , Ruyin Long , Shriful Islam Md , Ershuai Huang","doi":"10.1016/j.elerap.2024.101400","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101400","url":null,"abstract":"<div><p>Although information transparency and exposure have proven to be important factors in influencing sales, it needs to be further explored whether they always have a boosting effect on sales. This research collected sales data from an e-commerce platform in China to measure the impact of green information transparency and exposure on online sales of organic food, while an eye-tracking experiment was conducted for variable construction. Results show that both green information transparency and exposure can significantly promote online sales of organic food, but the promotion effect varies by sales volume level. In addition, a new finding is that increasing either the green information transparency or exposure will better promote sales than both increasing them. The research emphasizes the value of making trade-offs between green information transparency and exposure in promoting sales. In other words, in order to increase sales as much as possible, stakeholders need to consider more publicly transparent green information or more frequent exposure of green information depending on the level of sales.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101400"},"PeriodicalIF":6.0,"publicationDate":"2024-04-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140621774","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda 从 "承受力 "视角看社交和直播商务研究：文献计量学回顾与研究议程

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-04-16 DOI: 10.1016/j.elerap.2024.101399

Fatema Kawaf , Michele Girotto

{"title":"Mapping the terrain of social and livestream commerce research through the affordance lens: A bibliometric review and research agenda","authors":"Fatema Kawaf , Michele Girotto","doi":"10.1016/j.elerap.2024.101399","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101399","url":null,"abstract":"<div><p>Livestream commerce is a form of social commerce that leverages advanced technology for interactivity. Although research is complex due to vast geographical and platform diversity, this domain is ideal for applying affordance theory. We systematically analyze 62 livestreaming and social commerce research papers that have used affordance theory. Our three-step methodology includes performance analysis to identify prolific authors and collaborative patterns; thematic analysis to uncover methodological approaches, contextual themes and focal points of investigation; and science mapping to identify thematic evolution and research frontiers. Through our integrated perspective on affordance theory in social and livestream commerce, we present a typology of key affordances, review prominent works, categorize clusters and topics and identify four research frontiers. We propose an integrated model to explore potential avenues for research on consumer behaviours, holistically integrating actors, context, platform diversity and affordances, and addressing methodological challenges, including use of visual methodologies to investigate real-time interactions.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101399"},"PeriodicalIF":6.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422324000449/pdfft?md5=81c886289c3b21fdd79e193209b4afd4&pid=1-s2.0-S1567422324000449-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140605563","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery 可爱的人工智能更容易被原谅吗？对话代理的非正式语言风格和关系规范对服务恢复的影响

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-04-16 DOI: 10.1016/j.elerap.2024.101398

Qian Hu , Zhao Pan

{"title":"Is cute AI more forgivable? The impact of informal language styles and relationship norms of conversational agents on service recovery","authors":"Qian Hu , Zhao Pan","doi":"10.1016/j.elerap.2024.101398","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101398","url":null,"abstract":"<div><p>Conversational agents are increasingly handling a significant volume of service interactions and are projected to handle up to 95% of customer service interactions. However, like any service provider, conversational agents are not immune to service failures, which can result in negative customer experiences. Within the context of interactions between conversational agents and consumers, the informal linguistic strategies employed by conversational agents have been recognized as vital in recovering customer satisfaction after service failures. Nevertheless, research on how these linguistic strategies impact customer responses following service failures is still in its early stages. This study delves into the informal language styles used by conversational agents after service failures, examining the comparative effects of cute language styles (as informal language styles) and literal language styles (as formal language styles) on service recovery. Drawing upon the mind perception theory and the stimulus–organism–response (SOR) model, this research also unveils the underlying dynamics of whimsical and kindchenschema cuteness on customers’ forgiveness, along with literal language styles, in the context of service recovery. Furthermore, this study investigates the moderating influence of exchange and communal relationships, taking into account the boundary effects of relationship norms. To explore these hypotheses, three experiments were conducted. The findings of this research offer valuable theoretical insights and practical implications for designing linguistic strategies employed by conversational agents.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"65 ","pages":"Article 101398"},"PeriodicalIF":6.0,"publicationDate":"2024-04-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140621985","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0