Electronic Commerce Research and Applications最新文献_第10页

Understanding the failing of social gamification: A perspective of user fatigue 了解社交游戏化的失败：用户疲劳的视角

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-02-07 DOI: 10.1016/j.elerap.2024.101369

Hualong Yang , Le Wang , Zhibin Hu , Dan Li

{"title":"Understanding the failing of social gamification: A perspective of user fatigue","authors":"Hualong Yang , Le Wang , Zhibin Hu , Dan Li","doi":"10.1016/j.elerap.2024.101369","DOIUrl":"https://doi.org/10.1016/j.elerap.2024.101369","url":null,"abstract":"<div><p>Social gamification design has been widely used in various industries to enhance user engagement. Although social gamification design can help to shape user behavior to some extent, this design mechanism has significant negative effects on users. Few studies have explored the relationship between social gamification and user fatigue. To fill this research gap, we constructed an empirical research model based on the transactional theory of stress and coping and explored the impact of social gamification on users’ psychological stress (reputation maintenance concern and fear of missing out) and fatigue, as well as the moderating effects of player type (achievers and socializers) in this process. To test our research hypotheses, we collected information from 450 users via a questionnaire. The empirical results reveal that social gamification competition and interactivity are positively associated with reputation maintenance concern, which is positively related to fear of missing out and user fatigue. Additionally, our research determined that being an achiever positively moderates the relationships between competition, reputation maintenance concern, and fear of missing out, while being a socializer positively moderates the relationships between interactivity, reputation maintenance concern, and fear of missing out. Our results are helpful in understanding the negative effects of social gamification design and contribute to the literature on social gamification and user fatigue.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101369"},"PeriodicalIF":6.0,"publicationDate":"2024-02-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139714987","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products 自播还是与流媒体合作？生鲜产品直播销售透视

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-02-02 DOI: 10.1016/j.elerap.2024.101367

Delong Jin , Deling Lai , Xujin Pu , Guanghua Han

{"title":"Self-broadcasting or cooperating with streamers? A perspective on live streaming sales of fresh products","authors":"Delong Jin , Deling Lai , Xujin Pu , Guanghua Han","doi":"10.1016/j.elerap.2024.101367","DOIUrl":"10.1016/j.elerap.2024.101367","url":null,"abstract":"<div><p>Recently, live streaming sales have played an important role in promoting the fresh product industry. Producers (e.g., smallholders, cooperatives, family farms) can either directly build their own live rooms or use third-party streamers’ live rooms to sell fresh products, thereby forming two common live streaming sales modes. The former is called as self-broadcasting and the latter is called as streamer cooperation. Therefore, we build a theoretical model to investigate the performance of the two live streaming sales modes, and explore the monopolistic producer’s preference on them. We incorporate key characteristics of fresh products and live streaming into our model simultaneously, such as random output, endogenous decision of influence level and the resulting potential market size (i.e., fan base). Several extended cases are also considered to check the impact of other factors on the producer’s mode preference. The results show that when the probability of a good harvest is small (or large), the producer always prefers cooperating with a third-party streamer (or self-broadcasting). Conversely, when the probability of a good harvest is medium, the producer’s preference on the two live streaming sales modes depends on the magnitude of the relative efficiency of influence acquisition. We also find that the influence level in the streamer cooperation mode is not always higher than in the self-broadcasting mode, but the selling price is always higher. Additionally, the conclusions of several extended cases have confirmed the applicability of our main findings.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101367"},"PeriodicalIF":6.0,"publicationDate":"2024-02-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139679175","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

ON THE EFFECTS OF INFORMATION ASYMMETRY IN DIGITAL CURRENCY TRADING 论数字货币交易中信息不对称的影响

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-26 DOI: 10.1016/j.elerap.2024.101366

Kwansoo Kim , Robert J. Kauffman

{"title":"ON THE EFFECTS OF INFORMATION ASYMMETRY IN DIGITAL CURRENCY TRADING","authors":"Kwansoo Kim , Robert J. Kauffman","doi":"10.1016/j.elerap.2024.101366","DOIUrl":"10.1016/j.elerap.2024.101366","url":null,"abstract":"<div><p>We report on two studies that examine how social sentiment influences information asymmetry in digital currency markets. We also assess whether cryptocurrency can be an investment vehicle, as opposed to only an instrument for asset speculation. Using a dataset on transactions froman exchange in South Korea and sentiment from Korean social media in 2018, we conducted a study of different trading behavior under two cryptocurrency trading market microstructures: a bid-ask spread dealer’s market and a continuous trading buy-sell, immediate trade execution market. Our results highlight the impacts of positive and negative trader social sentiment valences on the effects of information asymmetry on observed trading patterns. This includes the <em>spillover effect</em> of volatile social sentiment, and the <em>leverage effect</em> when a cryptocurrency’s value falls or rises in response to changing sentiment. Our results highlight how volatility arises in parallel with investors’ reactions to public information and trade transaction volume. If the price falls beyond participants’ expectations, a negative shock from new information may lead to more volatile social sentiment than a positive shock of the same size does. Our work supports the roles of investment and speculation for cryptocurrency by identifying an immediate impulse and a longer-term effect of economic variables in the presence of sentiment-led information asymmetry.We contribute new knowledge to the interdisciplinary literature on the financial economics of digital currency for a technological innovation that has matured earlier than many observers may realize.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101366"},"PeriodicalIF":6.0,"publicationDate":"2024-01-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139585859","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Investigating antecedents of brand value co-creation behaviors in social media based brand communities 调查基于社交媒体的品牌社区中品牌价值共创行为的前因

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-24 DOI: 10.1016/j.elerap.2024.101359

Kai-Yu Wang , Wen-Hai Chih , Andreawan Honora , Yu-Ping Wu

引用次数: 0

Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers’ cognition regarding preference heterogeneity 减轻以偏好为导向的负面电子口碑的影响：调查消费者对偏好异质性认知的作用

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-24 DOI: 10.1016/j.elerap.2024.101360

Yan Li , Ruijuan Wu , Shanshan Wang

{"title":"Mitigating the influence of preference-oriented negative electronic word-of-mouth: Investigating the role of consumers’ cognition regarding preference heterogeneity","authors":"Yan Li , Ruijuan Wu , Shanshan Wang","doi":"10.1016/j.elerap.2024.101360","DOIUrl":"10.1016/j.elerap.2024.101360","url":null,"abstract":"<div><p>Negative electronic word-of-mouth (eWOM) occasionally results from mismatches between reviewers’ preferences and product characteristics. In this study, we propose that enhancing consumers’ cognition of preference heterogeneity can overcome the egocentric anchoring in decision-making, thus inhibiting the negative influence of preference-oriented negative eWOM on consumers’ responses. Through four studies, we demonstrate that the negative impact of preference-oriented negative eWOM can be effectively reduced when consumers have high inherent cognition of preference heterogeneity or temporarily increase their cognition of preference heterogeneity by situational priming. Cognitive priming of preference heterogeneity has a more significant inhibitory effect on negative eWOM among less experienced consumers than more experienced consumers. Additionally, problem attribution plays a mediating role in shaping the impact of preference heterogeneity cognition on consumer responses, with a more pronounced mediating effect observed among less experienced consumers compared to their more experienced counterparts. The findings of this study have important theoretical significance and practical value for understanding the biased influence of eWOM on the consumer’s decision-making process.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101360"},"PeriodicalIF":6.0,"publicationDate":"2024-01-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139634740","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Cooperation mechanism, product quality, and consumer segment in group buying 团购中的合作机制、产品质量和消费者群体

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-20 DOI: 10.1016/j.elerap.2024.101357

Yuqing Jiang , Minxin Wu , Xiao hui Li

{"title":"Cooperation mechanism, product quality, and consumer segment in group buying","authors":"Yuqing Jiang , Minxin Wu , Xiao hui Li","doi":"10.1016/j.elerap.2024.101357","DOIUrl":"10.1016/j.elerap.2024.101357","url":null,"abstract":"<div><p>We analyze the cooperation mechanism in a group buying channel where a supplier sells products to heterogeneous consumers through an organizer. We consider two cooperation mechanisms: traditional wholesale mechanism and commission negotiation mechanism. In particular, suppliers often need to negotiate the commission fee with organizers who promote products in group buying. The organizer faces two types of consumers who differ in their valuation of product quality (i.e., informed consumers and one less-informed consumers). We identify the conditions under which cooperation mechanism and consumer segment can lead to ”win-win” and ”win-lose” outcomes for the supplier and the organizer in group buying. We find that the supply chain incentives are often misaligned under the wholesale mechanism because the supplier extracts the entire profit from the organizer. However, the supplier and the organizer have perfect alignment of preferences when the operating cost is medium and the bargaining power is not so high. We also show that, when the product quality is endogenous, the commission negotiation mechanism can generate more consumer surplus. The theoretical and managerial insights derived from this work contribute to a deeper conceptual and practical comprehension of how suppliers make strategic decisions in group buying settings.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101357"},"PeriodicalIF":6.0,"publicationDate":"2024-01-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139516679","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Social media or online shopping websites: Will/how platforms influence eWOM effectiveness 社交媒体或在线购物网站：平台是否/如何影响网络口碑的效果

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-19 DOI: 10.1016/j.elerap.2024.101358

Yue Ni , Qiqi Cheng

{"title":"Social media or online shopping websites: Will/how platforms influence eWOM effectiveness","authors":"Yue Ni , Qiqi Cheng","doi":"10.1016/j.elerap.2024.101358","DOIUrl":"10.1016/j.elerap.2024.101358","url":null,"abstract":"<div><p>This article investigates how the message topics of electronic word of mouth (eWOM) (feasibility vs. desirability) and platforms with varying psychological distances contribute to the eWOM effect. Within the framework of the construal level theory, we examine the moderating role of the platforms (social media vs. online shopping websites) on the suggested eWOM message → perceived credibility → perceived diagnosticity → eWOM effect relationship. The results from a randomized online experiment with a sample of 316 participants (Mean age = 29.44, SD = 8.94, Range = [18, 70], 219 females) reveal that for readers of eWOM on social media, feasibility-oriented eWOM has a greater effect than desirability-oriented eWOM; while for readers of eWOM on online shopping websites, there is no significant difference between the impacts of the two types of eWOM messages. These findings provide support for the moderating effect of platforms on this relationship. Specifically, the effect of feasibility-oriented eWOM is more pronounced for readers on social media compared to that on online shopping websites, whereas the effect of desirability-oriented eWOM is similar for readers on online shopping websites and social media. These findings have implications for marketing strategies involving eWOM and offer insights into the effects of platforms, construal level theory, and the Elaboration Likelihood Model of information adoption.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101358"},"PeriodicalIF":6.0,"publicationDate":"2024-01-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139517120","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Strategies for online game publishers to counter third-party cheats 网络游戏发行商应对第三方作弊的策略

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-18 DOI: 10.1016/j.elerap.2024.101364

Jhih-Hua Jhang-Li , I. Robert Chiang

引用次数: 0

Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers 了解消费者网购中的羊群行为及其对网络零售商和营销人员的影响

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-17 DOI: 10.1016/j.elerap.2024.101356

Dr. Mazhar Ali , Dr. Huma Amir

{"title":"Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers","authors":"Dr. Mazhar Ali , Dr. Huma Amir","doi":"10.1016/j.elerap.2024.101356","DOIUrl":"10.1016/j.elerap.2024.101356","url":null,"abstract":"<div><p>Herding behavior refers to the imitation of the behavior of the masses. The primary purpose of this study is to determine how herding affects digital purchases. It is an under-researched area in the marketing and consumer behavior context. First, one needs to understand the circumstances under which one is likely to herd. Second, it is yet to be understood how the effect of observing others' buying behavior transmits into herding. Third, there needs to be a better understanding of the role of price in one's tendency to herd. An online experiment with 541 participants was conducted using a 3 (consumer ratings/sales volume/control) × 2 (high involvement product/low involvement product) between-subjects design. LED TV was selected as a high-involvement product and ball pen pack was selected as a low-involvement product. This research study combined three theories to propose a holistic herding model. It used the social impact theory to capture its persuasive impact, the information adoption model to analyze the acceptance of herding information, and the cue utilization theory to assess the inference from herding information in consumer decision-making. Results indicated significant negative moderating effects of perceived price and product knowledge and the positive moderating effect of perceived uncertainty between the relationship of herding cues (star rating and the number of products sold) and herding behavior. In addition, the mediating results of perceived information usefulness and perceived quality were also significant. This herding model provides a holistic view of the herding process beyond limiting it to an attempt to follow others blindly. Therefore, this study has both theoretical as well as managerial implications.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"64 ","pages":"Article 101356"},"PeriodicalIF":6.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139516707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network 消费者评论在电商平台信用监管中的作用：基于复杂网络的信号博弈模型

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-01 DOI: 10.1016/j.elerap.2023.101347

Xiaoxia Xu, Ruguo Fan, Dongxue Wang, Yitong Wang, Yuanyuan Wang

{"title":"The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network","authors":"Xiaoxia Xu, Ruguo Fan, Dongxue Wang, Yitong Wang, Yuanyuan Wang","doi":"10.1016/j.elerap.2023.101347","DOIUrl":"10.1016/j.elerap.2023.101347","url":null,"abstract":"<div><p>Although fraudulent operations on e-commerce platforms have been repeatedly mentioned, neither its causes nor the complexity among merchants has been systematically established in the literature. Combined with a merchant complex network and game theory, we propose a signaling game model. The model highlights that the pooling equilibrium is why merchants transmit false signals. Imposing the penalty on dishonest merchants can shift to the separation equilibrium, an effective way to resolve the credit crisis. Meanwhile, we utilize consumer reviews to adjust the stability of the separation equilibrium and demonstrate the validity by numerical simulations. The results show that the enthusiasm and authenticity of reviews were complementary to penalty strategies. The moderate enthusiasm and influence of reviews, and high authenticity, are more conducive to the long-term development of the e-commerce platform. The findings of this study provide insight into platform credit supervision from the perspective of consumer reviews.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":"63 ","pages":"Article 101347"},"PeriodicalIF":6.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001126/pdfft?md5=e34f096b35ae410a36ab861f8392f975&pid=1-s2.0-S1567422323001126-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139064960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0