Electronic Commerce Research and Applications最新文献_第10页

Strategies for online game publishers to counter third-party cheats 网络游戏发行商应对第三方作弊的策略

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-18 DOI: 10.1016/j.elerap.2024.101364

Jhih-Hua Jhang-Li , I. Robert Chiang

引用次数: 0

Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers 了解消费者网购中的羊群行为及其对网络零售商和营销人员的影响

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-17 DOI: 10.1016/j.elerap.2024.101356

Dr. Mazhar Ali , Dr. Huma Amir

{"title":"Understanding consumer herding behavior in online purchases and its implications for online retailers and marketers","authors":"Dr. Mazhar Ali , Dr. Huma Amir","doi":"10.1016/j.elerap.2024.101356","DOIUrl":"10.1016/j.elerap.2024.101356","url":null,"abstract":"<div><p>Herding behavior refers to the imitation of the behavior of the masses. The primary purpose of this study is to determine how herding affects digital purchases. It is an under-researched area in the marketing and consumer behavior context. First, one needs to understand the circumstances under which one is likely to herd. Second, it is yet to be understood how the effect of observing others' buying behavior transmits into herding. Third, there needs to be a better understanding of the role of price in one's tendency to herd. An online experiment with 541 participants was conducted using a 3 (consumer ratings/sales volume/control) × 2 (high involvement product/low involvement product) between-subjects design. LED TV was selected as a high-involvement product and ball pen pack was selected as a low-involvement product. This research study combined three theories to propose a holistic herding model. It used the social impact theory to capture its persuasive impact, the information adoption model to analyze the acceptance of herding information, and the cue utilization theory to assess the inference from herding information in consumer decision-making. Results indicated significant negative moderating effects of perceived price and product knowledge and the positive moderating effect of perceived uncertainty between the relationship of herding cues (star rating and the number of products sold) and herding behavior. In addition, the mediating results of perceived information usefulness and perceived quality were also significant. This herding model provides a holistic view of the herding process beyond limiting it to an attempt to follow others blindly. Therefore, this study has both theoretical as well as managerial implications.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2024-01-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139516707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network 消费者评论在电商平台信用监管中的作用：基于复杂网络的信号博弈模型

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-01 DOI: 10.1016/j.elerap.2023.101347

Xiaoxia Xu, Ruguo Fan, Dongxue Wang, Yitong Wang, Yuanyuan Wang

{"title":"The role of consumer reviews in e-commerce platform credit supervision: A signaling game model based on complex network","authors":"Xiaoxia Xu, Ruguo Fan, Dongxue Wang, Yitong Wang, Yuanyuan Wang","doi":"10.1016/j.elerap.2023.101347","DOIUrl":"10.1016/j.elerap.2023.101347","url":null,"abstract":"<div><p>Although fraudulent operations on e-commerce platforms have been repeatedly mentioned, neither its causes nor the complexity among merchants has been systematically established in the literature. Combined with a merchant complex network and game theory, we propose a signaling game model. The model highlights that the pooling equilibrium is why merchants transmit false signals. Imposing the penalty on dishonest merchants can shift to the separation equilibrium, an effective way to resolve the credit crisis. Meanwhile, we utilize consumer reviews to adjust the stability of the separation equilibrium and demonstrate the validity by numerical simulations. The results show that the enthusiasm and authenticity of reviews were complementary to penalty strategies. The moderate enthusiasm and influence of reviews, and high authenticity, are more conducive to the long-term development of the e-commerce platform. The findings of this study provide insight into platform credit supervision from the perspective of consumer reviews.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001126/pdfft?md5=e34f096b35ae410a36ab861f8392f975&pid=1-s2.0-S1567422323001126-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139064960","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Reselling or marketplace channel? A manufacturer’s strategic decisions for differentiated brands considering channel’s service level 转售还是市场渠道？考虑渠道服务水平的制造商差异化品牌战略决策

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2024-01-01 DOI: 10.1016/j.elerap.2023.101353

Yuan Shi , Lan Huang , Meng Chen , Yiji Cai , Lap-Keung Chu

{"title":"Reselling or marketplace channel? A manufacturer’s strategic decisions for differentiated brands considering channel’s service level","authors":"Yuan Shi , Lan Huang , Meng Chen , Yiji Cai , Lap-Keung Chu","doi":"10.1016/j.elerap.2023.101353","DOIUrl":"10.1016/j.elerap.2023.101353","url":null,"abstract":"<div><p>Brand differentiation is an effective strategy commonly used by large-scale brand manufacturers to produce multiple brands of a particular product type. To avoid undesirable inter-brand competition, a brand manufacturer prefers to adopt multiple online sales channels (OSCs) with different channel’s service levels provided by the online retailer in selling such differentiated brands. Considering both brand and channel’s service differentiation, this joint decision of the brand manufacturer and online retailer achieves the coordination of retail supply chain. Our study is based upon a model that consists of a responsible brand manufacturer(he) that aims to maximise profits and enhance consumer surplus (CS). He offers two brands with differentiated consumer acceptances, a premium and an economy brand. Also, he chooses between two OSCs (a reselling and a marketplace channel) to provide different levels of services. The brand manufacturer’s OSC strategies are investigated according to the interplay between brand and service differentiation, and profits and CS, respectively. The results show that the brand manufacturer prefers differentiated OSCs for two brands as service differentiation decreases. Also, at low brand differentiation and alternatively, high brand differentiation and low service differentiation, the brand manufacturer and consumers show different OSC preferences. Finally, a case study is performed to validate our results.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2024-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001187/pdfft?md5=62c5af77ad2098304b3e8ee1f2ca321b&pid=1-s2.0-S1567422323001187-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139064426","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce 对电子商务中增强现实（AR）应用程序中断行为原因的配置分析

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-21 DOI: 10.1016/j.elerap.2023.101355

Yedi Wang , Yushi Jiang , Renhuai Liu , Miao Miao

{"title":"A configurational analysis of the causes of the discontinuance behavior of augmented reality (AR) apps in e-commerce","authors":"Yedi Wang , Yushi Jiang , Renhuai Liu , Miao Miao","doi":"10.1016/j.elerap.2023.101355","DOIUrl":"10.1016/j.elerap.2023.101355","url":null,"abstract":"<div><p>The discontinuance behavior of augmented reality (AR) apps is a significant challenge for enterprises providing long-term services. While AR technology has been widely used in e-commerce, most consumers are not prone to continue using AR apps after briefly experiencing them. The literature lacks a deep understanding of the antecedent conditions of the discontinuance behavior of AR apps in this context and is limited by inconsistent findings; thus, there is a need for an integrated theoretical framework. Based on the two-factor theoretical model, this research focused on six influencing factors from the perspectives of enablers, inhibitors, and individual factors to explore complex discontinuance behavior. In accordance with this theoretical objective, fuzzy-set qualitative comparative analysis (fsQCA), an emerging configuration analysis approach, was adopted. Data were collected from 285 consumers with AR experience on Jingdong, one of the largest e-commerce platforms in China. The fsQCA results revealed multiple configurations for the high and non-high discontinuance behavior of AR apps. Specifically, although system quality and technology anxiety play core roles, discontinuance behavior is also highly dependent on other factors. From these results, five (three) antecedent configurations leading to the high (non-high) discontinuance behavior of AR apps were derived. This research enriches the understanding of the complex, asymmetric, and equivalent causes of the discontinuance behavior of AR apps and provides novel insights that will enable management practitioners to take appropriate countermeasures.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001205/pdfft?md5=526a4511890dc54a82db90ceb6c82499&pid=1-s2.0-S1567422323001205-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138986461","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Economic recommender systems – a systematic review 经济推荐系统--系统综述

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-20 DOI: 10.1016/j.elerap.2023.101352

Alvise De Biasio , Nicolò Navarin , Dietmar Jannach

{"title":"Economic recommender systems – a systematic review","authors":"Alvise De Biasio , Nicolò Navarin , Dietmar Jannach","doi":"10.1016/j.elerap.2023.101352","DOIUrl":"10.1016/j.elerap.2023.101352","url":null,"abstract":"<div><p>Many of today’s online services provide personalized recommendations to their users. Such recommendations are typically designed to serve certain user needs, e.g., to quickly find relevant content in situations of information overload. Correspondingly, the academic literature in the field largely focuses on the value of recommender systems for the end user. In this context, one underlying assumption is that the improved service that is achieved through the recommendations will in turn positively impact the organization’s goals, e.g., in the form of higher customer retention or loyalty. However, in reality, recommender systems can be used to target organizational economic goals <em>more directly</em> by incorporating monetary considerations such as price awareness and profitability aspects into the underlying recommendation models. In this work, we survey the existing literature on what we call <em>Economic Recommender Systems</em> based on a systematic review approach that helped us identify 135 relevant papers. We first categorize existing works along different dimensions and then review the most important technical approaches from the literature. Furthermore, we discuss common methodologies to evaluate such systems and finally outline the limitations of today’s research and future directions.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001175/pdfft?md5=5ba9154f0875e1128319cfaecf6d04a3&pid=1-s2.0-S1567422323001175-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138823486","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process 诱饵效应何时以及如何发挥作用？显著性和风险规避在消费者决策过程中的作用

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-19 DOI: 10.1016/j.elerap.2023.101354

Sixuan Chen , Junhong Zhao , Huan Xu , Zhangxiang Zhu

{"title":"When and how does decoy effect work? The roles of salience and risk aversion in the consumer decision-making process","authors":"Sixuan Chen , Junhong Zhao , Huan Xu , Zhangxiang Zhu","doi":"10.1016/j.elerap.2023.101354","DOIUrl":"10.1016/j.elerap.2023.101354","url":null,"abstract":"<div><p>The decoy effect has attracted much attention in the field of marketing and indicates that consumers’ preferences between two options will change after adding a third asymmetrically decoy option. Marketers usually hope for the decoy strategy to help improve a consumer’s preference for a target product. However, both empirical evidence and real-world examples show that the effectiveness of the decoy effect is not uniform. This paper proposes an adjusted consumer decision model based on salience theory and presents the results of an eye-tracking experiment to provide empirical evidence for it. The results show that risk aversion can moderate the effect of a decoy on salience and further impact preferences for a target product. Our study makes theoretical contributions that extend salience-based explanations for the decoy effect and have practical implications for marketers seeking to formulate effective decoy strategies, especially in the electronic commerce environment.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001199/pdfft?md5=e5dee3c6560181c44169ade06ee8fb39&pid=1-s2.0-S1567422323001199-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138816482","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

A systematic literature review and bibliometric analysis based on member subscription services in retailing 基于零售业会员订阅服务的系统文献综述和文献计量分析

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-15 DOI: 10.1016/j.elerap.2023.101344

Jiang Wu , Linxiu Hu , Xiuli He , Xi Zheng

{"title":"A systematic literature review and bibliometric analysis based on member subscription services in retailing","authors":"Jiang Wu , Linxiu Hu , Xiuli He , Xi Zheng","doi":"10.1016/j.elerap.2023.101344","DOIUrl":"10.1016/j.elerap.2023.101344","url":null,"abstract":"<div><p>As consumers’ willingness to experience member subscription services has been increasing, merchants are launching membership programs to boost retention and draw in new consumers. Customer Relationship Management (CRM) could be aided by member subscription services, which also have the potential to expand revenue streams through a paid membership system. In this study, we use VOSviewer and four-question framework to review the research on member subscription services in retailing. A bibliometric analysis of 131 articles is conducted to characterize the research hotspots and distribution of journals. This study categorizes member subscription services into five types according to the membership benefits. Demographics, social awareness, cost consciousness and perceptual features are four aspects of target consumers. Further, we find that <em>willingness to join member</em>, <em>when using membership benefits</em>, <em>satisfaction with retailers</em> and <em>loyalty</em> are four membership journey stages that affect consumer decision. We also explore the research on optimal strategy for service providers in three scenarios: operating as a new entrant, changing operational strategy and optimizing existing business strategy. This study offers management implications for practitioners and strategy makers to develop membership systems.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001096/pdfft?md5=2197aba497aec158622152955f96dc7d&pid=1-s2.0-S1567422323001096-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138683228","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Optimal channel strategy for an e-seller: Whether and when to introduce live streaming? 电子销售商的最佳渠道战略：是否以及何时引入实时流媒体？

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-13 DOI: 10.1016/j.elerap.2023.101348

Zhi Liu , Haoran Chen , Xuemei Zhang , Yuvraj Gajpal , Zhichao Zhang

{"title":"Optimal channel strategy for an e-seller: Whether and when to introduce live streaming?","authors":"Zhi Liu , Haoran Chen , Xuemei Zhang , Yuvraj Gajpal , Zhichao Zhang","doi":"10.1016/j.elerap.2023.101348","DOIUrl":"10.1016/j.elerap.2023.101348","url":null,"abstract":"<div><p>The introduction of a live-streaming channel presents numerous opportunities for e-sellers, effectively reducing consumer uncertainty and enhancing consumer valuation. Few studies have investigated whether and when an e-seller should introduce a live-streaming channel. To fill this gap, this paper considers two live-streaming channel strategies, where one is the e-seller and another is live streamer. This study aims to investigate the impact of live-streaming selling on the e-seller’s optimal decisions, our findings show that introducing the live-streaming channel benefits for the e-seller when the slotting fee is sufficiently low in the e-seller operated live-streaming channel, or when the live streamer’s sales ability is sufficiently high in the live streamer operated live-streaming channel. Then, we examine the pricing decisions in different channels of the e-seller considering live-streaming selling, it shows that the price in the live-streaming channel is not always lower, which is dependent on the live streamer’s sales ability. Moreover, both the e-seller and the live streamer consistently prefer the e-seller to operate the live-streaming channel when introducing the live-streaming channel within a specific range of slotting fee. Finally, the research was extended to a hybrid channel scenario, and the results reveal that the e-seller may not consistently benefit from such configurations.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001138/pdfft?md5=11db1b577703a72e92001e22ac19ff21&pid=1-s2.0-S1567422323001138-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138683580","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Livestreaming sales strategy considering valuation correlation and influence effect 考虑估值相关性和影响效应的直播销售策略

IF 6 3区管理学

Electronic Commerce Research and Applications Pub Date : 2023-12-08 DOI: 10.1016/j.elerap.2023.101346

Shoujie Cai , Sijie Li , Wenli Xiao , Minghao Shen

{"title":"Livestreaming sales strategy considering valuation correlation and influence effect","authors":"Shoujie Cai , Sijie Li , Wenli Xiao , Minghao Shen","doi":"10.1016/j.elerap.2023.101346","DOIUrl":"10.1016/j.elerap.2023.101346","url":null,"abstract":"<div><p>Livestreaming e-commerce is a new and emerging mode of online shopping that offers various products, interactive communication, and real-time feedback. It poses some challenges for streamers who need to design effective sales strategies that account for correlated consumer valuations of products and influenced valuation of a new product by owned products. In this paper, we analyze the optimal livestreaming sales strategy for streamers who sell correlated products sequentially in a livestreaming event and further check the robustness of the main results in extensions. We find that streamers can benefit more from selling complementary products rather than substitute products and leverage the valuation influence effect to optimize product prices. Moreover, we use Copula functions to model the joint distribution of consumer valuations. Through simulation experiments, we examine how the livestreaming profit varies with the strength of valuation correlation and influence effect, how the streamer sets the selling sequence of products, and the robustness of profit by different Copula functions.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":6.0,"publicationDate":"2023-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1567422323001114/pdfft?md5=4fed582d958cb52e96635a07a4465d0f&pid=1-s2.0-S1567422323001114-main.pdf","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"138559937","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0