How perceived justice leads to stickiness to short-term rental platforms: Unveiling the effect of relationship commitment and trust

IF 5.9 3区 管理学 Q1 BUSINESS
Xusen Cheng , Xiaowen Huang , Bo Yang , Shan Chen , Yijun Yan
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引用次数: 0

Abstract

The rise of the sharing economy has transformed traditional housing rental practices, with short-term rental (STR) emerging as a successful model in the accommodation sector. However, information asymmetry and trust issues pose significant challenges within STR platforms, emphasizing the importance of improving user stickiness. This study utilizes a two-stage, multi-method approach to validate the dimensions of perceived justice among guests in STR settings and their impact on user stickiness. The results demonstrate that guests’ perceptions of justice are primarily influenced by dimensions such as distributive, interpersonal, informational, and procedural justice, which in turn positively affect platform stickiness through the mediation of trust and relationship commitment. These findings offer valuable insights for addressing justice concerns and enhancing user stickiness in the STR landscape.

感知到的公正如何导致对短租平台的粘性:揭示关系承诺和信任的影响
共享经济的兴起改变了传统的房屋租赁方式,短期租赁(STR)成为住宿业的一种成功模式。然而,信息不对称和信任问题给短租平台带来了巨大挑战,强调了提高用户粘性的重要性。本研究采用两阶段、多方法的方法,验证了 STR 环境中客人感知到的公正性维度及其对用户粘性的影响。结果表明,游客的正义感主要受分配正义、人际正义、信息正义和程序正义等维度的影响,而这些维度又通过信任和关系承诺的中介作用对平台粘性产生积极影响。这些发现为在 STR 环境中解决公正问题和增强用户粘性提供了有价值的见解。
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来源期刊
Electronic Commerce Research and Applications
Electronic Commerce Research and Applications 工程技术-计算机:跨学科应用
CiteScore
10.10
自引率
8.30%
发文量
97
审稿时长
63 days
期刊介绍: Electronic Commerce Research and Applications aims to create and disseminate enduring knowledge for the fast-changing e-commerce environment. A major dilemma in e-commerce research is how to achieve a balance between the currency and the life span of knowledge. Electronic Commerce Research and Applications will contribute to the establishment of a research community to create the knowledge, technology, theory, and applications for the development of electronic commerce. This is targeted at the intersection of technological potential and business aims.
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