{"title":"The effects of physician’s brand positioning on diagnostic dispensing continuity and cross-provincial healthcare flow: Evidence from an online traditional Chinese medicine community","authors":"","doi":"10.1016/j.elerap.2024.101462","DOIUrl":"10.1016/j.elerap.2024.101462","url":null,"abstract":"<div><div>Given the dilemma of inheriting and protecting Traditional Chinese Medicine (TCM), online personal branding can be an effective solution for TCM physicians to promote themselves and provide patients with better choices. However, there is a lack of understanding of the antecedents and consequences of TCM physicians’ brand value on online traditional Chinese medicine community (OTCMC). This paper empirically investigates the influences of physician brand positioning on brand value and added value, and examines the moderating effects of service quality and TCM regional disparity. Our results show that physicians on OTCMC could increase their brand value and added value by improving professional level, service price, and integration degree of four diagnostic methods. Moreover, service quality and TCM regional disparity positively moderate these effects. Our research contributes to the OTCMC literature and provides practical implications for TCM physicians to create brand value in online environment.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142577843","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Sustaining superior visibility within digital platforms through inside and outside competitive action repertoires","authors":"","doi":"10.1016/j.elerap.2024.101456","DOIUrl":"10.1016/j.elerap.2024.101456","url":null,"abstract":"<div><div>Although often credited with leveling the competitive playing field, platforms pose novel challenges for millions of complementors within their ecosystems. This study explores the tactics complementors use to maintain superior visibility on these platforms. Building on competitive repertoire theory, we conceptualize two categories of competitive actions that capture the dual environmental complexity faced by complementors: <em>inside</em> and <em>outside</em> competitive moves. We assemble a unique dataset from a leading food delivery platform in Europe, providing a comprehensive view of complementors’ competitive repertoires and visibility over ten months. We find that complementors’ inside competitive repertoires with high volume and complexity are associated with sustained superior visibility. However, we also find that complementors whose competitive repertoires diverge from those of their competitors are more likely to exit the superior visibility strata. Additionally, we identify outside action repertoires as a second pathway to differentiation, built on complementors’ idiosyncratic resources and less dependent on platform architecture and rules.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142572551","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Who should provide a trade-in service under the online agency-selling mode?","authors":"","doi":"10.1016/j.elerap.2024.101454","DOIUrl":"10.1016/j.elerap.2024.101454","url":null,"abstract":"<div><div>In real world practice, trade-in programs are offered by either a manufacturer or an e-commerce platform. Parties that offer a trade-in service are faced with a trade-off between trade-in rebates and the residual income. By adopting the game theory, this paper explored the selection of trade-in provider with respect to a manufacturer and an e-commerce platform. The results show that in some cases, all trade-in models generated higher manufacturing costs than models with no trade-in program. However, in other cases, not all trade-in models can cope with manufacturing costs that are higher than those associated with models that have no trade-in program. Furthermore, both above two firms will offer the trade-ins when profits which they have obtained satisfied a certain condition. We also identified an interesting phenomenon whereby the manufacturer decided whether it wanted to delegate the trade-ins to the e-commerce platform or provide it jointly. The e-commerce platform can decide whether it wants to accept the delegation or jointly offer it. This study also obtain that trade-in models makes customers get more surplus and can produce greater environmental benefits. Moreover, both the customer surplus and the environmental benefits in delegated trade-in model is the same that in jointly trade-in model.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142552724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Home is best: Review source and cross-border online shopping","authors":"","doi":"10.1016/j.elerap.2024.101457","DOIUrl":"10.1016/j.elerap.2024.101457","url":null,"abstract":"<div><div>Electronic word of mouth (eWOM) has attracted considerable research interest in the past two decades. This paper revisits the impact of eWOM in the context of international business. Using review data scraped from AliExpress, a cross-border e-commerce platform, we show that the impact of online reviews is related to the identity of reviewers. Consumers are most affected by reviews from their home country, followed by reviews from neighboring countries, while they are not affected by reviews from strangers. This confirms the existence of home bias in the consumption of review information. In addition, the bias is more profound among consumers from countries with higher levels of uncertainty avoidance and trust. Our study is among the first to investigate eWOM in digitized international business. By discovering and reporting how consumers react to reviews with different identities, we offer actionable implications for digital platforms to improve the effectiveness of online reviews.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142552725","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Physical stores versus physical showrooms: Channel structures of online retailers","authors":"","doi":"10.1016/j.elerap.2024.101458","DOIUrl":"10.1016/j.elerap.2024.101458","url":null,"abstract":"<div><div>To meet consumers’ expectations for experiential shopping, an increasing number of online retailers are expanding offline channels, with physical showrooms and physical showrooms emerging as the two most popular offline channel modes. Both channels can match consumers’ demand for on-site experiences. However, the two modes differ in terms of service cost, demand promotion efficiency, and channel differentiation generation. The article considers three channel structures: single online channel, online channel with physical store, and online channel with physical showroom, as well as two scenarios: non-competitive and competitive. This study examines whether online retailers should integrate offline channels and which offline channel mode they should use by comparing the profit changes of themselves and rivals when three channel structures are adopted in two scenarios. It is found that: (i) If there is a significant difference between the online and physical store channels, providing physical stores help online retailer raise profits. If the physical showroom is highly effective at promoting demand, omnichannel retailers will dominate the entire online market, and expanding physical showrooms is always profitable; (ii) Whether in a competitive or non-competitive environment, online retailers should weigh channel differentiation and the efficiency of the offline channel modes in promoting demand to select the best channel mode; (iii) Due to channel differentiation, online retailers’ creation of physical stores, as well as increasing competition among physical stores, will have no impact on rival retailers. However, providing physical showrooms will result in lower sales volume and revenue for rival retailers.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-11-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142586844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Solving the green reverse logistics problem in e-commerce using a reinforcement learning based genetic algorithm","authors":"","doi":"10.1016/j.elerap.2024.101455","DOIUrl":"10.1016/j.elerap.2024.101455","url":null,"abstract":"<div><div>This study explores the two-phase green reverse logistics problem with time windows and a focus on perishable items that pose a significant challenge in the management of returned goods in e-commerce. We proposed a mixed integer programming model that considers carbon emissions, fuel consumption costs, facility establishment and operating costs, among other factors.</div><div>We incorporated reinforcement learning concepts to adjust parameters in traditional genetic algorithms, which often have inflexible parameter settings, thereby enhancing both the efficiency and quality of the solutions. The Q-learning algorithm was adopted as the learning method, and various action combinations of reinforcement learning were explored and compared. We further evaluated the performance of different genetic algorithm variations. The results indicate that the proposed algorithm provides high-quality solutions, and that effective parameter configuration significantly impacts the algorithm’s overall performance.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-10-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142529815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Incentive strategies of an e-tailer considering online reviews: Rebates or services","authors":"","doi":"10.1016/j.elerap.2024.101453","DOIUrl":"10.1016/j.elerap.2024.101453","url":null,"abstract":"<div><div>This paper mainly considers an e-tailer-Stackelberg supply chain and characterizes the formative processes and distinct impacts of positive reviews and negative reviews on consumer purchases. The e-tailer can adopt either a pre-sales strategy (i.e., service strategy) or an after-sales strategy (i.e., rebate strategy) to encourage consumer purchases and stimulate positive reviews. By studying the above two strategies, we show that: (1) positive reviews and negative ones will exert a synergistic adverse effect on price decisions. (2) Given the exogenous rebate and service levels, the service (rebate) strategy becomes optimal for the e-tailer if consumers are more (less) willing to leave positive reviews. Notably, the e-tailer should refrain from adopting any incentive strategy when consumers exhibit a moderate willingness to provide positive reviews. (3) When the e-tailer can determine rebate and service levels, it should adopt the service (rebate) strategy if the threshold for positive reviews is intermediate (very low or high).</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-09-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142357684","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"What drives user interest and purchase of virtual 3D assets? An empirical investigation of 3D model attributes and pricing dynamics","authors":"","doi":"10.1016/j.elerap.2024.101452","DOIUrl":"10.1016/j.elerap.2024.101452","url":null,"abstract":"<div><div>Virtual 3D assets, i.e., 3D models that form the basis of virtual environments, products, and goods, are essential for the creation of a future metaverse. However, we have limited knowledge about the market dynamics in which virtual 3D assets are traded and the indicators that influence their value and pricing − and thus the purchasing mechanisms. The present study draws on multi-attribute utility and value- and competition-informed pricing theory to determine what drives the purchase of virtual 3D assets using secondary data from the marketplace Sketchfab. The empirical analysis indicates that the sellers’ value perception of virtual 3D assets contradicts the users’ interest and that organizational sellers outperform individual sellers by relying to a higher degree on competition- and value-informed pricing. Based on our findings, we identify implications for both organizational and individual sellers to refine their pricing strategies in accordance with the unique dynamics of 3D virtual asset marketplaces.</div></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-09-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142357685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Explainable fashion compatibility Prediction: An Attribute-Augmented neural framework","authors":"","doi":"10.1016/j.elerap.2024.101451","DOIUrl":"10.1016/j.elerap.2024.101451","url":null,"abstract":"<div><p>Grasping complementary relationships between fashion product pairings is gaining increasing attention in the e-commerce field. Current methods primarily utilize visual cues to assess compatibility, which, despite their efficacy, often lack sufficient explainability. Meanwhile, the rich semantic details embedded in product attributes remain largely unexplored. To tackle this, we propose a novel framework called Explainable Attribute-augmented Neural framework (EAN), which integrates comprehensive attribute and visual data, enabling explainability in fashion product compatibility modeling. We conduct quantitative and qualitative experiments to demonstrate the effectiveness and explainability of our proposed framework. The practical significance of our research is twofold. Firstly, it helps consumers understand the underlying reasons for fashion item pairings, thereby assisting them in refining their dressing combinations. Secondly, it provides novel perspectives for product design and assists e-commerce platforms in creating more effective product marketing combinations.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142241246","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Using social Cognitive theory to reengage dormant users in question and answer Communities: A case study of active StackOverflow participants","authors":"","doi":"10.1016/j.elerap.2024.101450","DOIUrl":"10.1016/j.elerap.2024.101450","url":null,"abstract":"<div><p>Online question-and-answer communities are seriously threatened by low user participation. There is currently a rare comprehensive study on the knowledge contribution pattern of consistently active participants and the moderating role of peer recognition, which can help improve low participation and reengage inactive users, despite researchers having examined the various facets of knowledge contribution and made helpful suggestions. As per the self-determination and social cognitive theory, the communal environment impacts peers and imitates role models or reliable sources in their involvement patterns. We have examined StackOverflow’s most reliable active users from 2010 to 2020 using the social cognition and self-determination theories to use the findings to reactivate dormant users. We have used a two-step dynamic system GMM model to get robust and reliable findings. The research discovered that peer repudiation, reputation, and online social interactions favorably affect the contributed knowledge. However, knowledge-seeking and earning virtual badges such as gold and bronze usually negatively impact it. Furthermore, it was revealed that the effect of virtual badges on contributed knowledge was positively moderated by peer recognition. However, peer recognition reduces the benefits of social interaction and reputation on the contributed knowledge. The study’s findings advance the body of knowledge and provide thorough management implications for raising low participation, reengaging inactive users, and cultivating a culture of innovative sharing of knowledge.</p></div>","PeriodicalId":50541,"journal":{"name":"Electronic Commerce Research and Applications","volume":null,"pages":null},"PeriodicalIF":5.9,"publicationDate":"2024-09-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142241245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}