Bandung Conference Series Public Relations最新文献

{"title":"Pengaruh Customer Relationship Management (CRM) terhadap Kepuasan Pelanggan Maxim","authors":"None Dinda Nurhaliza Putri Diana, None AG Sudibyo","doi":"10.29313/bcspr.v3i3.9622","DOIUrl":"https://doi.org/10.29313/bcspr.v3i3.9622","url":null,"abstract":"Abstract. Customer Relationship Management (CRM) is considered a way of retaining customers through the company’s supply chain. Customer satisfaction can later be used as a strategy to maintain a good relationship between customers and companies. Online transportation appears to make it easier for people to use public transportation and others. The purpose of this research is to find out the role of Customer Relationship Management (CRM) is demonstrating customer satisfaction with maxim drivers. This research method uses surveys and quantitative approaches. The number of samples that were used by respondents was 100 people. The data for analysis used validity and reliability tests using Kaiser-Meyer-Olkin (KMO) and Alpha Croncbach as inner model representatives. Based on the results of the regression test analysis obtained, it was stated that there was an influence of Customer Relationship Management (CRM) on customer satisfaction of Maxim’s online taxi driver.
 Abstrak. Customer Relationship Management (CRM) dianggap menjadi suatu cara untuk mempertahankan pelanggan melalui rantai pasokan perusahaan. Kepuasan pelanggan nanti nya dapat dijadikan sebagai strategi agar tetap memiliki ikatan yang baik antara pelanggan dengan perusahaan. Transportasi online muncul untuk memudahkan masyarakat dalam menggunakan transportasi ojek dan lainnya. Adapun tujuan dalam penelitian ini adalah untuk mengetahui peran Customer Relationship Management (CRM) dalam menunjukkan kepuasan pelanggan pengguna ojek online Maxim. Metode penelitian ini menggunakan survei dan pendekatan kuantitatif. Jumlah sampel yang digunakan responden sebanyak 100 orang. Data untuk analisis menggunakan uji validitas dan reliabilitas menggunakan Kaiser-Meyer-Olkin (KMO) dan Alpha Cronbach sebagai representatif inner model. Berdasarkan hasil analisis uji regresi yang didapat, dinyatakan bahwa terdapat pengaruh Customer Relationship Management (CRM) terhadap kepuasan pelanggan ojek online Maxim.","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"66 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318558","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Strategi Digital Public Relations Instagram dalam Membangun Brand Awareness Saat Pandemi Covid-19","authors":"None Endi Dwi Kurnia, None Sigit Pramono Hadi","doi":"10.29313/bcspr.v3i3.9623","DOIUrl":"https://doi.org/10.29313/bcspr.v3i3.9623","url":null,"abstract":"Abstract. Covid-19 or also known as CoronaVirus Disease 2019 is transmitted through human-to- human interaction. During Covid-19 pandemic there are many problems related to mental health, because during the pandemic of Covid-19 people are encouraged to do their activities at home. These prolonged restrictions have affected social and economic changes in life. So that the use of internet media or social media becomes an important center in finding or disseminating all kinds of information. The rise of social media platforms in the field of mental health in Indonesia has given birth to new ways to build audience awareness in social media, especially Instagram. Ibunda is an organization that focuses on mental health services and the welfare of the Indonesian people through psychological and technological innovations. Ibunda takes advantage of the existence of today's advanced technology, including internet-based technology or Instagram social media to reach awareness of their customers or the public. The main purpose of this research is to find out the digital public relations strategy of Ibunda as a service in the field of mental health in social media, especially Instagram to build Brand Awareness during the Covid-19 Pandemic. The type of research used is descriptive. The results of this research are divided into 2 strategies which are credibility and consistency in building brand awareness as a mental health service through Instagram social media.
 Abstrak. Covid-19 atau bisa disebut juga dengan Coronavirus Disease 2019 ditularkan melalui interaksi manusia ke manusia. Selama pandemi Covid-19 terjadi peningkatan beberapa masalah yang mengganggu kesehatan jiwa maupun kesehatan mental, dikarenakan selama pandemi Covid-19 masyarakat dihimbau untuk melakukan aktivitas atau kegiatannya di rumah. Pembatasan yang berkepanjangan ini telah mempengaruhi perubahan sosial dan ekonomi dalam kehidupan. Sehingga penggunaan media internet maupun media sosial menjadi pusat penting dalam mencari atau menyebarluaskan segala macam informasi. Maraknya platform media sosial dibidang kesehatan mental di Indonesia melahirkan cara-cara baru untuk membangun awareness audiens dalam media sosial khususnya Instagram. Ibunda adalah salah satu organisasi yang berfokus pada layanan kesehatan mental dan kesejahteraan masyarakat Indonesia melalui inovasi psikologi dan teknologi. Ibunda memanfaatkan keberadaan teknologi canggih saat ini, termasuk teknologi berbasis internet atau media sosial Instagram untuk menjangkau awareness atau kesadaran pelanggan mereka atau masyarakat. Tujuan utama penelitian ini untuk mengetahui strategi digital public relations Ibunda sebagai layanan dibidang kesehatan mental di dalam media sosial khususnya Instagram untuk membangun Brand Awareness saat Pandemi Covid-19. Selain itu, penelitian ini menggunakan pendekatan kualitatif dengan metode pengumpulan data primer dan sekunder. Jenis penelitian yang digunakan adalah secara deskriptif. Hasil dari p","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"120 3","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pelaksanaan Corporate Social Responsibility","authors":"None Luciani Amelia Hermawan, None Iflah","doi":"10.29313/bcspr.v3i3.9626","DOIUrl":"https://doi.org/10.29313/bcspr.v3i3.9626","url":null,"abstract":"Abstract. Unilever's CSR (Corporate Social Responsibility) program continues from year to year with various themes and its own benefits for the community. The purpose of this observation was to find information and observe that the BKGN CSR program can be an activity that is beneficial and makes Pepsodent's products well-known to the public. This observation focuses on the company PT Unilever Indonesia which carries out CSR programs through its products. The research was conducted using a qualitative type method. PT Unilever Indonesia's CSR program carries the theme \"Recovering Together with Indonesia's Healthy Smiles\". BKGN (National Dental Health Month) is an activity carried out in various cities in Indonesia after the pandemic that hit Indonesia. The BKGN CSR program can describe an overview of the activities in the program. The results of this observation indicate that the existence of the BKGN CSR program is one of the attractions that has made Pepsodent's products increasingly known to the public.
 Abstrak. Program CSR (corporate social responsibility) Unilever terus berjalan dari tahun ke tahun dengan berbagai tema dan manfaat tersendiri bagi masyarakat. Tujuan observasi ini dilakukan adalah untuk mencari informasi dan mengamati bahwa program CSR BKGN dapat menjadi sebuah kegiatan yang bermanfaat serta membuat produk Pepsodent dikenal baik oleh masyarakat. Observasi ini berfokus pada perusahaan PT Unilever Indonesia yang melakukan program CSR melalui produknya. Penelitian dilakukan menggunakan metode jenis kualitatif. Program CSR yang dilakukan PT Unilever Indonesia mengangkat tema “Pulih Bersama dengan Senyum Sehat Indonesia”. BKGN (Bulan Kesehatan Gigi Nasional) adalah kegiatan yang dilakukan di berbagai kota di Indonesia setelah masa pandemi yang melanda Indonesia. Program CSR BKGN dapat mendeskripsikan gambaran mengenai kegiatan pada program. Hasil observasi ini menunjukan bahwa adanya program CSR BKGN menjadi salah satu daya tarik yang membuat produk Pepsodent semakin dikenal oleh masyarakat.","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"55 10","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318709","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Peran Public Relations melalui Media Sosial Instagram dalam Membentuk Citra pada PT Flip","authors":"None Setiyawati, None Margareta Manalu Lovett","doi":"10.29313/bcspr.v3i3.9628","DOIUrl":"https://doi.org/10.29313/bcspr.v3i3.9628","url":null,"abstract":"Abstract. Along with the development of advances in communication technology and increasing Internet users, companies are interested in creating innovative products in the form of mobile application-based financial technology applications, one of which is the Flip mobile application. This application offers features that can be used for payment transactions and money transfers between bank accounts. This study aims to determine the role of Public Relations through social media in shaping the image of PT Flip. This research uses a qualitative approach with a constructivism paradigm. The research data was obtained through in-depth interviews and secondary data using books, journals, websites and documentation. Qualitative research data analysis using categorization method. The research findings show that the role of Public Relations in shaping the image of PT Flip is to disseminate messages tailored to customers and online audiences, provide online entertainment and experiences to online audiences, collect valuable information related to public opinion.
 Abstrak. Seiring semakin berkembangnya kemajuan teknologi komunikasi dan meningkatnya pengguna Internet membuat perusahaan tertarik menciptakan produk inovatif berupa aplikasi financial technology berbasis aplikasi mobile, yang salah satunya aplikasi mobile Flip. Aplikasi ini menawarkan fitur-fitur yang dapat dipergunakan untuk bertransaksi pembayaran maupun transfer uang antar rekening bank. Penelitian ini bertujuan untuk mengetahui peran Public Relations melalui media sosial dalam membentuk citra PT Flip. Penelitian menggunakan pendekatan kualitatif dengan paradigmanya konstruktivisme. Data penelitian diperoleh melalui wawancara mendalam dan data sekunder menggunakan sumber buku, jurnal, website, dan dokumentasi. Analisis data penelitian kualitatif menggunakan metode pengkategorian. Hasil temuan penelitian diketahui bahwa peran Public Relations dalam membentuk citra PT Flip yakni melakukan penyebaran pesan yang disesuaikan dengan pelanggan dan khalayak online, memberikan hiburan dan pengalaman online kepada khalayak online, mengumpulkan informasi berharga terkait opini publik.","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"35 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318708","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemaknaan Khalayak Twitter pada Citra Perusahaan Esteh Indonesia Pasca Somasi","authors":"None Ida Ayu Fabiola Grace, None I Dewa Ayu Sugiarica Joni, None Ade Devia","doi":"10.29313/bcspr.v3i3.9624","DOIUrl":"https://doi.org/10.29313/bcspr.v3i3.9624","url":null,"abstract":"Abstract. A company's corporate image needs to be disseminated to the public. The internet provides convenience for companies to spread their corporate image to targeted audiences. However, the internet's presence has eliminated the company's ability to control its brand and audience, as the latter is free to share their views openly. Esteh Indonesia is one of the companies that utilizes the internet and social media to disseminate its corporate image. One of the social media platforms used by Esteh Indonesia is Twitter. On September 24, 2022, Esteh Indonesia captured the attention of the Twitter audience, when an account under the username @Gandhoyy (Gandhy) posted a tweet protesting against the perceived excessive sweetness of Esteh Indonesia’s product. In response, Esteh Indonesia issued a legal warning to the user and prompting diverse reactions from the audience. This research aims to explore the Twitter audience's interpretation of Esteh Indonesia‘s corporate image following the legal warning. The theoretical framework employed in this study is Stuart Hall's reception analysis, focusing on the model of encoding and decoding communication. Conducted as a qualitative descriptive study, the research involved six young adult informants. The findings reveal various interpretations of Esteh Indonesia's corporate image among the Twitter audience: 3 informants took an oppositional position, perceiving Esteh Indonesia's legal warning to Gandhy as damaging to the company's image.
 Abstrak. Citra perusahaan perlu disebarluaskan kepada publik. Adanya internet memberikan kemudahan bagi perusahaan untuk menyebarluaskan citra perusahaan kepada publik yang disasar. Namun, kehadiran internet membuat perusahaan tidak dapat mengontrol merek dan khalayak, karena khalayak bebas membagikan opini mereka. Esteh Indonesia menjadi salah satu perusahaan yang menggunakan internet dan media sosial dalam menyebarluaskan citra perusahaan. Salah satu media sosial yang digunakan Esteh Indonesia adalah Twitter. Pada 24 September 2022, Esteh Indonesia menjadi sorotan khalayak Twitter karena sebuah akun dengan nama pengguna @Gandhoyy (Gandhy) mengunggah cuitan yang berisikan protes terhadap produk Esteh Indonesia yang dirasa terlalu manis. Hal ini kemudian diresponi Esteh Indonesia dengan melayangkan somasi pada pengguna tersebut, sehingga menciptakan respon khalayak yang beragam. Penelitian ini bertujuan untuk mengetahui pemaknaan khalayak Twitter pada citra perusahaan Esteh Indonesia pasca somasi. Teori yang digunakan dalam penelitian ini adalah analisis resepsi Stuart Hall dengan melihat model komunikasi encoding dan decoding yang dikemukakan Stuart Hall. Penelitian ini merupakan penelitian kualitatif deskriptif yang melibatkan 6 informan dewasa muda. Dalam penelitian ini didapati pemaknaan khalayak pada citra perusahaan Esteh Indonesia, yaitu 3 informan dalam oppositional-position dan menilai bahwa tindakan Esteh Indonesia yang mensomasi Gandhy membuat citra perusaha","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"42 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-10-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136318852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Aktivitas Public Relations Perusahaan Happy Go Lucky dalam Program Priveecard","authors":"None Aninda Rifayanti, None M Subur Drajat","doi":"10.29313/bcspr.v3i2.9532","DOIUrl":"https://doi.org/10.29313/bcspr.v3i2.9532","url":null,"abstract":"Abstract. Public Relations (PR) plays an important role in carrying out planned and sustainable programs as part of organizational management and strives to maintain a good relationship between the company and customers. This study aims to analyze whether there are management activities and communication activities carried out by PR in the priveecard program at Happy Go Lucky House Bandung. This type of qualitative research uses case studies as a research method with the subject being studied is a team at Happy Go Lucky House Bandung. Data collection techniques are carried out in three ways, namely observation, interviews and written sources. Data reduction, data presentation and data verification are used to perform data analysis techniques. To test the validity of the data in this study, a triangulation test was carried out.
 Abstrak. Public Relations (PR) memegang peranan penting dalam menjalankan program yang terencana dan berkesinambungan sebagai bagian dari pengelolaan organisasi serta berupaya menjaga hubungan baik antara perusahaan dan pelanggan. Penelitian ini bertujuan untuk menganalisis adakah aktivitas manajemen dan aktivitas komunikasi yang dilakukan oleh PR dalam program private card di Happy Go Lucky House Bandung. Jenis penelitian kualitatif ini menggunakan metode penelitian studi kasus dengan subjek yang diteliti adalah tim di Happy Go Lucky House Bandung. Teknik pengumpulan data dilakukan dengan tiga cara yaitu observasi, wawancara dan sumber tertulis. Reduksi data, penyajian data dan verifikasi data digunakan untuk melakukan teknik analisis data. Untuk menguji keabsahan data dalam penelitian ini dilakukan uji triangulasi.","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"20 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135265127","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Model Strategi Public Relations Humas Kota Bandung dalam Mempertahankan Citra Budaya Sunda","authors":"Destyra Rusmana, Atie Rachmiatie","doi":"10.29313/bcspr.v3i2.9408","DOIUrl":"https://doi.org/10.29313/bcspr.v3i2.9408","url":null,"abstract":"Abstract. The fading of Sundanese culture has had a major impact on the existence of culture in Indonesia. Each culture has an important role in shaping the national identity and cultural diversity of Indonesia. If Sundanese culture and other cultures continue to be marginalized and threatened with extinction, it will worsen the condition of cultural diversity in Indonesia and threaten the existence of culture as a part of national identity. The government's role in maintaining the existence of culture then becomes important. As an institution that relies on public trust, a positive image is a necessity. In building the positive image, of the role of public relations is needed. This research aims to find the role of the public relations strategy to maintain cultural image. The method used in this research is the qualitative method with the constructivism perspective and a case study of Bandung City Public Relations. Research results from this study are indicate that Bandung City Public Relations activities use existing aspects of the 4 Process PR model which consists of fact finding, planning, implementation and evaluation.
 Abstrak. Pudarnya budaya Sunda memiliki dampak yang besar pada eksistensi budaya di Indonesia. Setiap kebudayaan memiliki peran penting dalam membentuk identitas bangsa dan keberagaman budaya Indonesia. Jika budaya Sunda dan kebudayaan lainnya terus terpinggirkan dan terancam punah, maka akan memperparah kondisi keberagaman budaya di Indonesia dan mengancam eksistensi kebudayaan sebagai bagian dari identitas bangsa. Peran pemerintah dalam mempertahankan eksistensi budaya lantas menjadi penting. Sebagai lembaga yang mengandalkan kepercayaan publik, citra positif menjadi sebuah keharusan tersendiri. Dalam membangun citra peran public relations dibutuhkan secara utuh. Penelitian ini bertujuan untuk mengetahui bagaimana strategi public relations dalam mengemban tugasnya untuk menjaga citra budaya. Metode yang digunakan dalam penelitian ini adalah metode kualitatif dengan cara pandang konstruktivisme dan pendekatan studi kasus pada Humas Kota Bandung. Hasil pada penelitian ini menunjukkan kegiatan Humas Kota Bandung menggunakan aspek-aspek yang ada pada model 4 Process PR yang mana terdiri dari fact finding, planning, implementation dan evaluation","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"22 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136082762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Hubungan antara Terpaan Konten “Kemis Nyunda” pada Akun Instagram @humas_bandung dengan Peningkatan Pelestarian Bahasa Sunda","authors":"Fadilya Lemantieshiba Permana, Ike Junita Triwardhani","doi":"10.29313/bcspr.v3i2.7710","DOIUrl":"https://doi.org/10.29313/bcspr.v3i2.7710","url":null,"abstract":"Abstract. Today many Indonesian people, individually or in groups, use social media to carry out the communication process. One of them carried out by the Government of Bandung City. The Bandung City Government uses Instagram @humas_bandung as a bridge between the government and the community to convey messages. The message conveyed is not only information, but can also be in the form of ideas, instructions or feelings related to government policies, one of which is the content \"Kemis Nyunda\" as campaign content with the aim of preserving Sundanese culture, especially Sundanese language. Through this research, researchers want to find out, what is the relationship between exposure to \"Kemis Nyunda\" content on the @humas_bandung account and increasing the preservation of Sundanese language as an object of research using a quantitative approach and correlational research methods. The population used in this study is followers of the Instagram account @humas_bandung and the sample in this study is 100 followers. In this study, researchers used analysis of Spearman's rank test with the help of SPSS 25. The data collection method to be used was distributing questionnaires via Google forms and interviews. The results of the study obtained using the Spearman rank test showed that there was a very strong relationship between exposure to \"Kemis Nyunda\" content and an increase in the preservation of Sundanese language, which was 0.000 and the level of strength between variables obtained a result of 0.904. In addition, in this study the results showed that the content \"Kemis Nyunda\" is interesting content and is packaged in the form of a short video so it doesn't have a bored effect on followers and the content \"Kemis Nyunda\" can also add to their insights about Sundanese language.
 Abstrak. Dewasa ini banyak masyarakat Indonesia secara individu maupun kelompok yang memanfaat media sosial untuk melakukan proses komunikasi. Salah satunya yang dilakukan oleh Pemerintah Kota Bandung. Pemerintah Kota Bandung memanfaatkan Instagram @humas_bandung sebagai jembatan antara pemerintah dengan masyarakat untuk menyampaikan pesan. Pesan yang disampaikan bukan hanya informasi saja, tetapi juga dapat berupa ide, instruksi maupun perasaan yang berhubungan dengan kebijakan pemerintahan salah satunya yaitu konten “Kemis Nyunda” sebagai konten kampanye dengan tujuan untuk melestarikan budaya sunda khususnya bahasa sunda. Melalui penelitian ini, peneliti ingin mengetahui, bagaimana hubungan antara terpaan konten “Kemis Nyunda” pada akun @humas_bandung dengan peningkatan pelestarian bahasa sunda sebagai objek penelitian dengan menggunakan pendekatan kuantitatif dan metode penelitian korelasional. Adapun populasi yang digunakan pada penelitian ini yaitu followers akun Instagram @humas_bandung dan sampel pada penelitian ini yaitu sebanyak 100 orang followers. Dalam penelitian ini, peneliti menggunakan analisis uji rank spearman dengan bantuan SPSS 25. Metode pengumpulan dat","PeriodicalId":486398,"journal":{"name":"Bandung Conference Series Public Relations","volume":"1 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135065205","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}