Kiwari最新文献

{"title":"Pembentukan Personal Branding Prawnche Ngaditowo melalui Media Sosial Instagram @Foodventurer_","authors":"Thalia Tan Jaya, A. Junaidi","doi":"10.24912/ki.v3i1.29407","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29407","url":null,"abstract":"In the digital era like today, the use of social media is an activity that is loved by people of all ages. With social media, all kinds of information can be easily obtained and disseminated. The rise of food bloggers, which are increasing in number in Indonesia, makes it increasingly difficult to create a strong identity. A food blogger must have its own characteristics that distinguish it from other food bloggers and also credibility that cannot be forgotten, so personal branding activities really need to be done. This research uses a qualitative approach. This study focuses on the personal branding analysis of food blogger Prawnche Ngaditowo on the social media Instagram @foodventurer_. The conclusion that the researchers got was that Prawnche, who works as a food blogger, focuses on uploading content related to the culinary world. By becoming a well-known food blogger, Prawnche remains himself without trying to cover it up with another identity. The reviews given by Prawnche are based on honesty and truthfulness. Prawnche is also seen frequently replying to comments or interacting with his followers. This is in accordance with the theory of personal branding. \u0000Pada era digital seperti sekarang ini, penggunaan media sosial merupakan salah satu aktivitas yang digandrungi oleh masyarakat dari semua kalangan umur. Dengan media sosial, segala macam informasi dapat dengan mudah didapat dan disebarluaskan. Maraknya food blogger yang sekian banyak bertambah di Indonesia menjadikan semakin sulit menciptakan identitas yang kuat. Seorang food blogger harus memiliki ciri khas tersendiri yang membedakannya dengan food blogger lain dan juga kredibilitas yang tidak bisa terlupakan sehingga aktivitas personal branding sangat perlu dilakukan. Penelitian ini mengunakan pendekatan kualitatif. Penelitian ini memfokuskan pada analisis personal branding food blogger Prawnche Ngaditowo di media sosial Instagram @foodventurer_. Simpulan yang peneliti dapatkan adalah Prawnche yang berprofesi sebagai seorang food blogger memfokuskan dirinya untuk mengunggah konten yang berkaitan dengan dunia kuliner. Dengan menjadi seorang food blogger ternama, Prawnche tetap menjadi dirinya sendiri tanpa mencoba menutupinya dengan identitas lain. Ulasan yang diberikan oleh Prawnche berlandaskan kejujuran dan apa adanya. Prawnche juga terlihat seringkali membalas komentar-komentar atau berinteraksi dengan para pengikutnya. Hal ini telah sesuai dengan teori Personal Branding.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"300 11","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233023","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Studi Dramaturgi Tokoh Simon Leviev dalam Film The Tinder Swindler","authors":"Nikita Anastasya, Suzy S. Azeharie","doi":"10.24912/ki.v3i1.29378","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29378","url":null,"abstract":"Technological developments in the era of globalization make access to communication easier. This makes easier to get acquainted with new people through online media such as through dating applications. Fraud cases emerged in Europe through dating applications so a documentary was made called The Tinder Swindler. The film tells about  fraud committed by an Israeli named Simon Leviev who pretends to be an extraordinarily rich person to deceive several women through the Tinder. This study aims to determine the dramaturgical theory used by Simon in The Tinder Swindler film. The theory used by researchers is dramaturgical theory according to Erving Goffman with the concept of front stage and back stage.  Author uses a descriptive qualitative approach and  Todorov narrative analysis method. Todorov makes observations on the film and divides it into three plots according to narrative analysis. the groove, beginning of balance, then the middle plot appears conflict and is completed in the final plot with appearance of balance. The results show that Simon Leviev uses dramaturgical theory in deceiving several women in The Tinder application which can be seen in two early plot scenes and three middle plot scenes. \u0000Perkembangan teknologi pada era globalisasi membuat akses komunikasi menjadi lebih mudah sehingga mempermudah manusia untuk berkenalan melalui media daring seperti melalui aplikasi kencan. Muncul kasus penipuan di Eropa melalui aplikasi kencan sehingga dibuat sebuah film dokumenter yang berjudul The Tinder Swindler. Film yang mengisahkan penipuan yang dilakukan oleh orang Israel bernama Simon Leviev yang berpura-pura menjadi sosok luar biasa kaya untuk menipu beberapa perempuan melalui aplikasi Tinder.  Penelitian ini bertujuan untuk mengetahui dramaturgi yang dilakukan Simon dalam film The Tinder swindler. Teori yang digunakan peneliti adalah teori dramaturgi menurut Erving Goffman dengan konsep depan panggung (front stage) dan belakang panggung (back stage). Penulis menggundramaturgyakan pendekatan kualitatif secara deskriptif dan metode analisis naratif Todorov. Todorov melakukan observasi pada film dan dibagi menjadi tiga alur yang sesuai dengan analisis naratif. Dimulai dengan  alur  yaitu awal keseimbangan lalu alur tengah muncul konflik dan diselesaikan pada alur akhir dengan munculnya keseimbangan. Hasil penelitian menunjukan Simon Leviev menggunakan teori dramaturgi dalam melakukan penipuan pada beberapa perempuan di aplikasi Tinder dengan melakukan pencitraan menjadi sosok kaya untuk medapatkan hati perempuan lalu Simon akan menipu mereka. ","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"140 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233890","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Persepsi Etika Komunikasi dan Kaitannya dengan Trash-talking Ketika Bermain Game Mobile Legend pada Mahasiswa Jakarta","authors":"Michelle Jessica Thio, A. Junaidi","doi":"10.24912/ki.v3i1.29376","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29376","url":null,"abstract":"Mobile Legends is a MOBA game that is popular all over the world and has significantly changed the Indonesian Esports scene. In this game the communication feature is one of the mainstays because the comments column availability. The application of ethical communication values in society is very important to overcome negative behavior. This study examined the relationship between communication ethics awareness with trash-talking behavior when playing the online game Mobile Legend, especially among Jakarta college students. A survey method was used to collect data for this research. The data were analyzed using classical assumption test techniques, then data validity techniques were tested for validity and reliability tests. The result of the correlation coefficient test was -0.173, which means the relationship between communication ethics awareness has a negative relationship with trash-talking behavior when playing the Mobile Legend, especially among Jakarta college students. Meanwhile, the value of Sig. shows more than 0.05 (0.831 > 0.05), which means there is no relationship between communication ethics awareness with trash-talking behavior when playing the online game Mobile Legend, especially among Jakarta college students. \u0000Mobile Legends merupakan game MOBA yang populer di seluruh dunia dan secara signifikan merubah kancah esports Indonesia. Pada game ini fitur komunikasi menjadi salah satu andalan karena tersedianya kolom komentar. Penerapan nilai-nilai komunikasi etis dalam masyarakat sangat penting untuk mengatasi perilaku negatif. Penelitian ini bermaksud untuk mengkaji bagaimana hubungan antara kesadaran individu terkait etika dalam berkomunikasi dengan perilaku trash-talking saat bermain game online Mobile Legend khususnya di kalangan Mahasiswa Jakarta. Metode survei digunakan untuk mengumpulkan data untuk penelitian ini. Data yang diperoleh dianalisis menggunakan teknik uji asumsi klasik, kemudian teknik keabsahan data dengan uji validitas dan uji reliabilitas. Hasil uji korelasi koefisien sebesar - 0,173 yang artinya hubungan kesadaran etika berkomunikasi mempunyai hubungan negatif terhadap perilaku trash-talking saat bermain game online Mobile Legend khususnya di kalangan Mahasiswa Jakarta. Sementara itu, nilai Sig. atau signifikansi yang menunjukkan lebih dari 0,05 (0,831 > 0,05) yang artinya tidak terdapat hubungan/pengaruh antara kesadaran etika komunikasi dengan perilaku trash-talking saat bermain game online Mobile Legend khususnya di kalangan Mahasiswa Jakarta.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"239 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140233710","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Representasi Maskulinitas Toksik (Analisis Naratif Film Seperti Dendam, Rindu Harus Dibayar Tuntas)","authors":"Talenta Rizkiana, Suzy S. Azeharie","doi":"10.24912/ki.v3i1.29361","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29361","url":null,"abstract":"Film as a form of the media have the ability to influence audiences. A few films came to show the social issues that were occurring in society. Vengeance Is Mine, All Others Pay Cash about masculinity issue. The purpose of this study is to know a representation of toxic masculinity based on a film narration like revenge, a yearning must be paid deeply. The theories used are Gramschi hegemony, hegemonic masculinity and toxic masculinity. The qualitative approach and the method in the research used are narrative methods with a constructive paradigm. The study found the following findings: the story line in the film using a narrative model Tzvetan Todorov that has three story timelines, namely, the initial, middle and end story line. The story starts with a balance and then there comes the distraction that causes the conflict and then there's the balance again. In the plot was discovered the issue of toxic masculinity of a Ajo Kawir as a man with Impotence faced various issues of toxic masculinity. Vengeance Is Mine, All Others Pay Cash, it is intended not only to entertain but also to study and share perceptual about real social issues in society. And with this film's value analysis it can be used by the public to be the basis for digging for social values. \u0000Film sebagai salah satu bentuk media massa memiliki kemampuan untuk memengaruhi penontonnya. Bebeberapa film hadir untuk menggambarkan isu sosial yang terjadi di masyarakat. Contohnya adalah film Seperti Dendam, Rindu Harus Dibayar Tuntas yang menampilkan isu maskulinitas. Tujuan dari penelitian ini adalah untuk mengetahui representasi maskulinitas toksik berdasarkan narasi film Seperti Dendam, Rindu Harus Dibayar Tuntas. Teori yang digunakan adalah Hegemoni Gramsci, Maskulinitas Hegemonik dan Maskulinitas Toksik. Pendekatan kualitatif dan metode dalam penelitian yang digunakan adalah metode naratif dengan paradigma konstruktivisme. Penelitian ini menemukan temuan- temuan sebagai berikut: alur cerita dalam film menggunakan naratif model Tzvetan Todorov yang memiliki tiga alur waktu cerita, yaitu alur cerita awal, tengah dan akhir. Cerita di mulai dengan keseimbangan lalu datang gangguan yang menyebabkan konflik dan sesudahnya keseimbangan lagi. Dalam alur ditemukan isu maskulinitas toksik mengenai Ajo Kawir sebagai laki-laki yang mengalami impotensi sehingga menghadapi berbagai isu maskulinitas toksik. Terkait dengan film Seperti Dendam, Rindu Harus Dibayar Tuntas sudah sepatutnya, sebagai salah satu dari media massa, film tidak semata-mata hanya bertujuan menghibur namun juga pembelajaran dan berbagi persepktif akan isu sosial yang nyata ada di masyarakat. Dan dengan adanya analisa nilai film ini dapat di manfaatkan masyarakat untuk menjadi dasar dalam menggali nilai sosial yang ada pada film Indonesia.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"51 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140232263","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Implementasi Teori Interaksi Simbolik Player Saat Memainkan Game Mobile Legends","authors":"Widiana Sonia, Nigar Pandrianto","doi":"10.24912/ki.v3i1.29424","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29424","url":null,"abstract":"The researcher prepared a list of questions for informants where interviews with informants in the Mobile Legend player category were conducted at the Central Park mall and interviews with academics category informants were conducted at Tarumanagara University. Data collection through interviews, observation, and case studies. From the results of these interviews, Mobile Legends players also use the features available in Mobile Legends to communicate between players during gameplay and apply interpersonal communication and symbolic interaction theory. Symbolic interaction can occur when language or behavior or nonverbal images or symbols have the same meaning, but when the resulting meanings are different, this does not rule out the possibility of symbolic interaction. By playing Mobile Legends for a long time, besides making new friends in cyberspace, or expanding social networks, players still maintain good relations with old players, players also feel that their leadership skills are developing and are useful for making decisions in the real world, or work environment. The author hopes that the results of this study will not be misused. \u0000Peneliti menyiapkan daftar pertanyaan untuk informan dimana wawancara dengan informan kategori Mobile Legend player dilakukan di mall Central Park dan wawancara dengan informan kategori akademisi dilakukan di Universitas Tarumanagara. Pengumpulan data melalui wawancara, observasi dan studi kasus. Dari hasil wawancara tersebut, para pemain Mobile Legends juga menggunakan fitur yang tersedia dalam Mobile Legends untuk berkomunikasi antar player selama bermain game dan menerapkan komunikasi interpersonal serta teori interaksi simbolik. Interaksi simbolik dapat terjadi ketika bahasa atau perilaku atau citra atau simbol nonverbal memiliki makna yang sama, tetapi ketika makna yang dihasilkan berbeda, hal ini tidak menutup kemungkinan terjadinya interaksi simbolik. Dengan bermain Mobile Legends dalam waktu yang lama, selain menambah teman baru di dunia maya atau memperluas jejaring sosial, pemain tetap menjaga hubungan baik dengan pemain lama, pemain juga merasa kemampuan kepemimpinan mereka berkembang dan berguna untuk mengambil keputusan di dunia nyata, atau lingkungan kerja.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"17 2","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234682","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Gaya Komunikasi Lintas Generasi Pemimpin Kepada Karyawan Senior","authors":"V. Yolanda, S. Paramita","doi":"10.24912/ki.v3i1.29421","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29421","url":null,"abstract":"A leader must have a good personality and communication style. This not only builds positive communication and relationships, but also facilitates the work processes of each part in an organization. However, gender and cultural differences can cause problems or conflicts in the work environment. Likewise, age differences can cause conflict in an organization. This happened at an advertising agency company in Jakarta, Wunderman Thompson Indonesia. The aim of this research is to describe the communication style of young directors to senior employees. This research uses a case study method with a qualitative approach with the main informant, namely a young director and a senior employee from the company. The research results show that the communication style used by this young director is working well. This can be seen from the young director's communication style which seems relaxed but still polite. Even though this young director has a good relationship with his senior employees, there are inhibiting factors that occur between them that affect interpersonal communication. However, with more equalitarian language the potential for conflict is reduced. \u0000Seorang pemimpin wajib memiliki kepribadian dan gaya komunikasi yang baik.  Ini tidak hanya membangun komunikasi dan relasi yang positif, tetapi juga memudahkan proses kerja masing-masing bagian dalam sebuah organisasi. Namun, perbedaan gender dan budaya dapat menyebabkan masalah atau konflik di lingkungan kerja. Begitu juga dengan perbedaan usia yang dapat menimbulkan konflik dalam suatu organisasi. Hal ini terjadi di salah satu perusahaan agensi periklanan di Jakarta, Wunderman Thompson Indonesia. Tujuan penelitian ini untuk mendeskripsikan tentang bagaimana gaya komunikasi direktur muda kepada karyawan senior. Penelitian ini menggunakan metode studi kasus dengan pendekatan kualitatif dengan informan utama yaitu seorang direktur berusia muda dan karyawan senior dari perusahaan tersebut. Hasil penelitian menunjukkan gaya komunikasi yang dilakukan direktur muda ini berjalan dengan baik. Hal ini dilihat dari gaya komunikasi direktur muda yang terkesan rilek namun tetap sopan. Meskipun direktur muda ini menjalin hubungan baik dengan para karyawan seniornya, adapun faktor penghambat yang terjadi diantara mereka yang mempengaruhi komunikasi interpersonal. Namun dengan bahasa yang lebih equalitarian potensi konflik daoatr dikurangi.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"81 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234130","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Kepuasan Pelanggan Berbasis Kualitas Pelayanan dan Komunikasi Pemasaran","authors":"Richard Cakrawijaya, R. Erdiansyah","doi":"10.24912/ki.v3i1.29416","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29416","url":null,"abstract":"Communication is a process of understanding and thinking that can be conveyed individually or between individuals. Marketing is an activity where a company exchanges value between itself and consumers. This research was conducted with the aim of seeing how marketing communication influences customer satisfaction at Digibank by DBS Jakarta. The author uses quantitative descriptive methods. The results of this research show that there is a positive influence between service quality in terms of customer satisfaction at Digibank by DBS Jakarta. There is a positive influence between marketing communications in terms of customer satisfaction at Digibank by DBS Jakarta. Then there is a positive influence between service quality and marketing communications in terms of customer satisfaction at Digibank by DBS Jakarta. \u0000Komunikasi merupakan sebuah proses pemahaman dan pemikiran yang dapat disampaikan individu atau antar individu. Pemasaran adalah sebuah kegiatan dimana suatu perusahaan menukarkan nilai antara mereka dengan konsumen. Penelitian ini dilakukan dengan tujuan untuk melihat bagaimana pengaruh komunikasi pemasaran dalam hal kepuasan pelanggan di Digibank by DBS Jakarta. Penulis menggunakan metode deskriptif kuantitatif. Hasil penelitian ini menunjukkan adanya pengaruh positif antara kualitas pelayanan dalam hal kepuasan nasabah di Digibank by DBS Jakarta. Adanya pengaruh  positif antara komunikasi pemasaran dalam hal kepuasan nasabah di Digibank by DBS Jakarta. Kemudian terdapat pengaruh positif antara kualitas pelayanan dan komunikasi pemasaran dalam hal kepuasan nasabah di Digibank by DBS Jakarta.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"30 6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pengaruh Social Media Marketing Tiktok terhadap Brand Awareness Produk Bioaqua","authors":"Meiliana, Farid Rusdi","doi":"10.24912/ki.v3i1.29078","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29078","url":null,"abstract":"BIOAQUA is a local brand which operates in the cosmetics and skincare sector with the main segmentation among teenagers and young adults. BIOAQUA was founded in 2019 as an output from PT. Permata Indo KAV. In facing the digital era, where competition between industrial companies is increasingly fierce, BIOAQUA continues to strive to increase purchasing sales through marketing on social media. The purpose of the research conducted was to identify the influence of TikTok's social media marketing on brand awareness of BIOAQUA products. In the research carried out also applied a type of quantitative research and used descriptive analysis methods. In a method that was carried out to collect research data that was applied by distributing questionnaires to 100 Tiktok BIOAQUA social media followers, namely @bioaquaofficialstore which was determined using a purposive sampling method. The resulting data acquisition is then carried out by analyzing the data by applying several tests in the form of validity testing, reliability testing, simple linear regression analysis and t-test. in the resulting research it was shown that an independent variable has a significant effect on the dependent variable. \u0000BIOAQUA merupakan sebuah merek lokal (local brand) yang bergerak di bidang kosmetik dan skincare dengan segmentasi utama di kalangan usia remaja dan dewasa muda. BIOAQUA di dirikan pada tahun 2019 yang merupakan keluaran dari PT. Permata Indo KAV. Dalam menghadapi era digital, dimana persaingan antara perusahaan industri semakin ketat, BIOAQUA terus berusaha untuk meningkatkan penjualan pembelian melalui pemasaran di media sosial. Tujuan dari penelitian yang dilakukan yaitu guna mengidentifikasi pengaruhnya dari pemasaran sosial media TikTok terhadap brand awareness produk BIOAQUA. Dalam penelitian yang dilakukan juga menerapkan jenis penelitian kuantitatif serta digunakan metode analisis deskriptif. Pada sebuah Metode yang dilakukan untuk mengumpulkan data penelitian yang diterapkan dengan melakukan penyebaran kuesioner terhadap 100 pengikut media sosial Tiktok BIOAQUA yaitu @bioaquaofficialstore yang ditentukan menggunakan metode purposive sampling. Perolehan data yang dihasilkan selanjutnya dilakukan Analisa data dengan diterapkannya beberapa pengujian yang berupa pengujian validitas, pengujian reliabilitas, analisis regresi linear sederhana dan uji t. dalam penelitian yang dihasilkan ditunjukkan mengenai sebuah variabel independent memiliki pengaruhnya dengan signifikan terhadap variabel dependen.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"32 3","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140234858","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Media Sosial Instagram Sebagai Sarana dalam Menciptakan Brand Image Bagi Klub Indonesia Muda","authors":"Tresiana Hariawati, Riris Loisa","doi":"10.24912/ki.v3i1.29411","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29411","url":null,"abstract":"The development of sports in Indonesia is growing rapidly, one of which is basketball. Currently there are many basketball clubs, one of which is the Indonesia Muda club which has been around for a long time. Every club should want to be known by the public to increase their popularity. To increase the popularity of young Indonesian basketball clubs, a brand image is needed as a reflection of society towards the club. The way for young Indonesian clubs to increase brand image by using social media in the form of Instagram. The problem raised is how sports clubs do brand image on Instagram social media to attract followers. Aims to find out how the basketball club does brand image on social media to attract public attention, especially on social media Instagram to get followers. The theory used is in the form of communication, brand image, and Instagram social media. This research method is a qualitative case study with interviews, observation, and documentation. Data processing and analysis techniques used Coding (open coding, axial coding, and selective coding) for validity using triangulation. The results of the study can be concluded that the way young Indonesian clubs do brand image by posting training schedules for age groups, documentation during training, achievements per age group when participating in matches, responding to an incident, also interacting with followers through stories containing QnA (question and answer). What the Indonesia Muda club is doing can attract people to follow the IM club's Instagram. Coupled with the statement by the IM club Instagram holder who said that every month there is an increase in followers. \u0000Perkembangan olahraga di Indonesia semakin berkembang pesat salah satunya adalah cabang olahraga basket. Saat ini sudah banyak klub basket yang ada, salah satunya klub Indonesia Muda yang sudah berdiri sejak lama. Setiap klub seharusnya ingin dikenal oleh masyarakat agar meningkatkan popularitas. Untuk meningkatkan popularitas klub basket Indonesia muda dibutuhkan brand image (citra merek) sebagai gambaran masyarakat terhadap klub. Cara klub Indonesia muda  untuk meningkatkan brand image dengan menggunakan media sosial berupa instagram. Masalah yang diangkat adalah bagaimana klub olahraga melakukan brand image di media sosial instagram untuk menarik followers. Tujuan penelitian ini untuk mengetahui cara klub basket melakukan brand image di media social untuk menarik perhatian masyarakat khususnya di media social Instagram agar memperoleh followers. Teori yang dipakai berupa komunikasi, citra merek (brand image), dan media sosial Instagram. Metode penelitian ini adalah kualitatif studi kasus dengan wawancara, observasi, dan dokumentasi. Hasil penelitian dapat disimpulkan, klub Indonesia muda melakukan branding di media sosial dengan memposting jadwal latihan kelompok umur, dokumentasi saat latihan berlangsung, prestasi per kelompok umur saat mengikuti pertandingan, merespon suatu kejadian juga berinteraksi dengan","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"35 21","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231717","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Pemanfaatan Telegram dalam Memenuhi Kebutuhan Informasi Akademik Mahasiswa","authors":"R. Ananda, A. Junaidi","doi":"10.24912/ki.v3i1.29417","DOIUrl":"https://doi.org/10.24912/ki.v3i1.29417","url":null,"abstract":"The Telegram application is effective for use as a general information service as well as special information. Tarumanagara University's Faculty of Communication Sciences uses Telegram as a medium to meet students' academic information needs. The purpose of this research is to measure the use of the Telegram application in meeting the academic information needs of students at the Faculty of Communication Sciences, Tarumanagara University. This research uses an approach with the concept of using social media, which has the dimensions of communication, collaboration, context and connection, as well as the Information Needs Fulfillment Theory, which has the dimensions of personal integrative needs, affective needs, cognitive needs and social integrative needs. Researchers used descriptive quantitative research methods. The results of the research show that the use of Telegram has an influence of 77.6% on fulfilling academic information needs. \u0000Aplikasi Telegram efektif digunakan sebagai layanan informasi umum maupun informasi khusus. Fakultas Ilmu Komunikasi Universitas Tarumanagara menggunakan Telegram sebagai media untuk memenuhi kebutuhan informasi akademik bagi mahasiswa. Tujuan dilakukannya penelitian ini adalah untuk mengukur penggunaan aplikasi Telegram dalam memenuhi kebutuhan informasi akademik mahasiswa Fakultas Ilmu Komunikasi Universitas Tarumanagara. Penelitian ini menggunakan pendekatan dengan konsep penggunaan media sosial yang memiliki dimensi communication, collaboration, context, dan connection serta Teori Pemenuhan Kebutuhan Informasi yang memiliki dimensi personal integrative needs, affective needs, cognitive needs, dan social integrative needs. Peneliti menggunakan metode penelitian kuantitatif secara deskriptif. Hasil  dari penelitian menunjukkan penggunaan Telegram memiliki pengaruh sebesar 77,6% terhadap pemenuhan kebutuhan informasi akademik sebesar.","PeriodicalId":485943,"journal":{"name":"Kiwari","volume":"21 S6","pages":""},"PeriodicalIF":0.0,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140231796","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}