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Selecting the most promising behaviour change interventions for field experimentation 选择最有希望的行为改变干预措施进行实地试验
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2026-01-07 DOI: 10.1016/j.tourman.2025.105379
Živa Alif , Anna K. Zinn , Sara Dolnicar
{"title":"Selecting the most promising behaviour change interventions for field experimentation","authors":"Živa Alif ,&nbsp;Anna K. Zinn ,&nbsp;Sara Dolnicar","doi":"10.1016/j.tourman.2025.105379","DOIUrl":"10.1016/j.tourman.2025.105379","url":null,"abstract":"<div><div>Robust pre-testing protocols can help researchers select the most promising behaviour change interventions to test in field experiments. We add to an existing pre-testing protocol by outlining the importance of (1) scrutinising “neutral” stimuli and (2) accounting for different pools of participants. We test the full pre-testing protocol in the context of farm tourism. Specifically, we test theory-driven messages to increase water-saving intentions during a hypothetical farm stay for Australian participants (Study 1) and participants from the UK (Study 2). While all messages increased intentions to save water compared to no message, theory-derived messages did not outperform neutral appeals. We also found cultural differences. Our findings emphasize the importance of pre-testing intervention materials and help guide behaviour scientists in tourism research on how to select interventions for field experiments. This research further offers an overview of promising interventions to entice water saving in farm tourism.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105379"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145924789","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Do good, feel luckier: How cause-related marketing in unpredictable tourism products boosts tourists’ purchase intention? 做得好，感觉更幸运：在不可预测的旅游产品中，原因营销如何促进游客的购买意愿？
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2025-11-21 DOI: 10.1016/j.tourman.2025.105349
Luqing Wang, Shanshi Li
{"title":"Do good, feel luckier: How cause-related marketing in unpredictable tourism products boosts tourists’ purchase intention?","authors":"Luqing Wang,&nbsp;Shanshi Li","doi":"10.1016/j.tourman.2025.105349","DOIUrl":"10.1016/j.tourman.2025.105349","url":null,"abstract":"<div><div>Many attractive tourism products, such as the aurora borealis viewing or wildlife watching, inherently involve uncertainty, posing unique challenges for marketing. However, research on enhancing purchase intention for such unpredictable products remains limited. This study proposes that cause-related marketing, which links sales to charitable causes, offers a promising solution. Based on the karmic investment hypothesis, we argue that cause-related marketing is more effective than discounts in boosting purchase intention for unpredictable tourism products by activating karmic investment mechanisms—self-luck expectancy. Through an eye-tracking experiment, a quasi-experimental field study, and three scenario-based experiments, this research aims to investigate whether and how cause-related marketing (vs. discount) enhances purchase intention, and how this effect varies with different protagonist focus (consumer-focused vs. company-focused). The anticipated outcomes of this study will provide valuable insights for optimizing marketing strategies for unpredictable tourism products.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105349"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145555313","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Embracing life while confronting mortality: Therapeutic mechanisms of travel for cancer patients 拥抱生命，面对死亡：癌症患者旅行的治疗机制
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2025-11-29 DOI: 10.1016/j.tourman.2025.105362
Guanghui Qiao , Yusi Fu , Xiaotao Yang
{"title":"Embracing life while confronting mortality: Therapeutic mechanisms of travel for cancer patients","authors":"Guanghui Qiao ,&nbsp;Yusi Fu ,&nbsp;Xiaotao Yang","doi":"10.1016/j.tourman.2025.105362","DOIUrl":"10.1016/j.tourman.2025.105362","url":null,"abstract":"<div><div>In addition to addressing physical symptoms, attending to cancer patients' psychological and spiritual needs is crucial. However, scholars have yet to describe the therapeutic mechanisms of travel for these patients, particularly from a psychological view. This study draws on terror management theory, a classic perspective in death psychology, to investigate how travel transforms patients' psychological and behavioral lenses on life. A systematic analysis of 30 cancer patients' travelogues on the Chinese social media site <em>Rednote</em> revealed that patients relieved death anxiety through proximal and distal defenses. Worldview, self-esteem, and close relationships were reported as three effective paths of distal defenses. They experienced a post-trip spiritual rebirth. This study elucidates how tourism can transform cancer patients' perceptions of life and death.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105362"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145619550","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Does visual pollution increase deviant tourist behavioral intention? From the perspective of aesthetic cues 视觉污染是否增加旅游者越轨行为意愿？从审美线索的角度
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2025-12-18 DOI: 10.1016/j.tourman.2025.105377
Tian Lan , Yue Liu , Shuangyu Xu , Ruizhi Yuan , Xingyang Lv
{"title":"Does visual pollution increase deviant tourist behavioral intention? From the perspective of aesthetic cues","authors":"Tian Lan ,&nbsp;Yue Liu ,&nbsp;Shuangyu Xu ,&nbsp;Ruizhi Yuan ,&nbsp;Xingyang Lv","doi":"10.1016/j.tourman.2025.105377","DOIUrl":"10.1016/j.tourman.2025.105377","url":null,"abstract":"<div><div>While beautiful landscapes captivate tourists and evoke positive emotions, visual pollution (e.g., excessive signage, incongruent sculptures) can disrupt tourist experiences. This study examines how visual pollution influences deviant tourist behavior, a growing concern in recent years. Adopting a multi-method approach that includes text mining of online reviews, field observation, the Implicit Association Test, scenario-based narrative game, and controlled experiments, this study demonstrates that visual pollution leads to higher deviant behavioral intention through the sequential mediating effect of aesthetic dissonance and negative emotion. Moreover, cognitive processing style and aesthetic sensitivity are found to moderate the effect of visual pollution. Visualizers and individuals with high aesthetic sensitivity, who are more attuned to aesthetic disruptions, react more negatively. By bridging theories of environmental aesthetics and aesthetic dissonance, this research underscores the importance of preserving visually harmonious landscapes to enhance visitor experience and promote responsible tourism.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105377"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145786064","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Can travel change the world? Certainty smile curve of visitor trajectory patterns shapes restaurant success 旅行能改变世界吗？游客轨迹模式的确定性微笑曲线塑造了餐厅的成功
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2025-12-18 DOI: 10.1016/j.tourman.2025.105380
Hui Li, Xuanwen Ding
{"title":"Can travel change the world? Certainty smile curve of visitor trajectory patterns shapes restaurant success","authors":"Hui Li,&nbsp;Xuanwen Ding","doi":"10.1016/j.tourman.2025.105380","DOIUrl":"10.1016/j.tourman.2025.105380","url":null,"abstract":"<div><div>The significance of individuals' travel trajectories in business has been widely recognized. However, how and why consumer trajectory patterns impact firm success remain insufficiently understood. This study examines the effect of the degree of certainty in visitors' trajectory patterns in dining at restaurants. Leveraging 17 years of observational data covering 22,589 restaurants and 1.42 million visitors, we examine the influence of visitor “foraging” trajectory certainty on restaurant ratings and survival rates. Visitor trajectory certainty has a U-shaped effect on ratings, which is mediated by those individuals’ “experience value” (the value, both hedonic and utilitarian, that they derive from the dining experience, as noted in their restaurant rating reviews), and a linear positive relationship with survival. Overall, the relationship between visitor trajectory certainty and restaurant success follows a U-shaped curve, referred to as the “certainty smile curve”. Furthermore, the spatial distribution range of the trajectory moderates the impact of trajectory certainty.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105380"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145786066","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Housing wealth, mortgage debt, and tourism demand: Navigating urban-rural institutional divides and financial constraints in the context of China 住房财富、抵押贷款债务和旅游需求：中国背景下的城乡制度鸿沟和金融约束
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-06-01 Epub Date: 2025-12-19 DOI: 10.1016/j.tourman.2025.105381
Yiying Li , Long Wen , Richard T.R. Qiu , Chang Liu
{"title":"Housing wealth, mortgage debt, and tourism demand: Navigating urban-rural institutional divides and financial constraints in the context of China","authors":"Yiying Li ,&nbsp;Long Wen ,&nbsp;Richard T.R. Qiu ,&nbsp;Chang Liu","doi":"10.1016/j.tourman.2025.105381","DOIUrl":"10.1016/j.tourman.2025.105381","url":null,"abstract":"<div><div>The relationship between housing markets and tourism demand involves a tension between the stimulating \"wealth effect\" and the constraining \"crowding-out effect\" of mortgage debt. Crucially, this dynamic depends on institutional environment. Using China Family Panel Studies data (2014–2020) and the Exact Affine Stone Index demand system, this study analyzes how this tension varies across China's urban-rural institutional divide. Findings reveal stark institutional disparities. Urban housing wealth (characterized by high liquidity) significantly boosts tourism's budget share; this effect is muted and conditional for rural households (characterized by illiquid assets). Crucially, mortgage debt exerts a potent crowding-out effect, dampening tourism spending as income rises. Urban tourism demand follows complex income patterns and is price-elastic, while rural tourism grows proportionally with income and is inelastic. Results underscore the need to integrate institutional context and financial constraints alongside wealth when analyzing discretionary consumption like tourism in rapidly evolving economies.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"114 ","pages":"Article 105381"},"PeriodicalIF":12.4,"publicationDate":"2026-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145790425","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Building consensus: The evolutionary process and mechanism of persuasion by community leaders in rural tourism conflicts 构建共识：乡村旅游冲突中社区领导说服的演化过程与机制
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-09-08 DOI: 10.1016/j.tourman.2025.105296
Xiaolong Ma , Litian Zhang , Haiyan Wang , Weifeng Su
{"title":"Building consensus: The evolutionary process and mechanism of persuasion by community leaders in rural tourism conflicts","authors":"Xiaolong Ma ,&nbsp;Litian Zhang ,&nbsp;Haiyan Wang ,&nbsp;Weifeng Su","doi":"10.1016/j.tourman.2025.105296","DOIUrl":"10.1016/j.tourman.2025.105296","url":null,"abstract":"<div><div>Persuasion by community leaders entrusted by the government is a crucial method for building consensus among residents in rural tourism conflicts. However, previous research has not fully addressed the persuading role of community leaders. This study used Longtan Village in China as a case study, employed Aristotle's rhetoric theory as an analytical framework to explore the evolutionary process and mechanism of community leaders' persuasion over time. The findings revealed that community leaders' persuasion manifested in three types during different phases: perfunctory persuasion, guided persuasion, and pressured persuasion. Escalating policy implementation pressure under bureaucratic systems was the fundamental cause of the evolution of community leaders' persuasion. This research primarily uncovers the persuasive role of community leaders in building consensus among residents in rural tourism conflicts. Moreover, it expands the understanding of persuasion from a longitudinal perspective. It also offers insights into community governance in destinations to achieve sustainable development.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105296"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145010863","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Old questions, new methods: Revisiting the economic effects of hosting mega-sport events 老问题，新方法：重新审视举办大型体育赛事的经济影响
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-10-10 DOI: 10.1016/j.tourman.2025.105324
David Boto-García , María Santana-Gallego
{"title":"Old questions, new methods: Revisiting the economic effects of hosting mega-sport events","authors":"David Boto-García ,&nbsp;María Santana-Gallego","doi":"10.1016/j.tourman.2025.105324","DOIUrl":"10.1016/j.tourman.2025.105324","url":null,"abstract":"<div><div>The economic benefits of hosting mega-sport events have been widely debated. However, empirical evidence on their overall impact on economic activity remains inconclusive, largely due to methodological challenges. This study analyses the economic impact of the two largest mega-sport events, the Summer Olympic Games (SOGs) and FIFA World Cup (WC), on international tourist arrivals, GDP per capita, and the share of employment and value added in the tertiary sector. Using a panel dataset from 1991 to 2023, we provide causal estimates through dynamic difference-in-differences estimators. Considering suitable control groups, we distinguish between anticipation and legacy effects, account for staggered treatment timing, and accommodate heterogeneous treatment effects. Results indicate moderate anticipatory effects on tourism and notable impacts on employment and GDP per capita, with the SOGs exhibiting a stronger impact. These findings provide a nuanced understanding of the economic consequences of hosting mega-sport events and highlight the limitations of standard approaches.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105324"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145261685","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Pain is more memorable than pleasure? Examining how social sharing of negative emotions constructs memorable dark tourism experiences 痛苦比快乐更令人难忘？研究负面情绪的社会分享如何构建难忘的黑暗旅游体验
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-08-29 DOI: 10.1016/j.tourman.2025.105289
Kaixuan Qin , Meng Zhang , Na Liu , Si Shi , Xiang (Robert) Li
{"title":"Pain is more memorable than pleasure? Examining how social sharing of negative emotions constructs memorable dark tourism experiences","authors":"Kaixuan Qin ,&nbsp;Meng Zhang ,&nbsp;Na Liu ,&nbsp;Si Shi ,&nbsp;Xiang (Robert) Li","doi":"10.1016/j.tourman.2025.105289","DOIUrl":"10.1016/j.tourman.2025.105289","url":null,"abstract":"<div><div>Visiting sites associated with death and suffering exposes tourists to negative emotions, prompting a phenomenon known as Social Sharing of Emotions. This work, encompassing five experimental studies, examines how, why, and when this sharing influences tourists’ emotional intensity and memorable dark tourism experiences. We specifically examined the moderating effect of recipient feedback and interaction between sharing modes (feelings-oriented vs. facts-oriented) and tie strength (strong vs. weak ties). This study challenges the conventional focus on emotional recovery in Social Sharing of Emotions literature by demonstrating that in dark tourism, sharing functions to amplify negative emotions, paradoxically making the experience more memorable. We uncover the key psychosocial conditions for this effect, clarifying how the outcome is determined by the interplay of sharing mode, tie strength, and interpersonal feedback. This study provides guidance for dark tourism sites to enhance visitor engagement by facilitating emotional sharing, especially through feedback mechanisms and tailored sharing modes.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105289"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144912509","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Impact of tourism intensity on destination economic resilience: Quasi-natural experiments based on double machine learning 旅游强度对目的地经济弹性的影响：基于双机器学习的准自然实验
IF 12.4 1区 管理学
Tourism Management Pub Date : 2026-04-01 Epub Date: 2025-11-17 DOI: 10.1016/j.tourman.2025.105353
Xuanming Ni , Yixuan Liu , Huimin Zhao
{"title":"Impact of tourism intensity on destination economic resilience: Quasi-natural experiments based on double machine learning","authors":"Xuanming Ni ,&nbsp;Yixuan Liu ,&nbsp;Huimin Zhao","doi":"10.1016/j.tourman.2025.105353","DOIUrl":"10.1016/j.tourman.2025.105353","url":null,"abstract":"<div><div>Some cities have become \"internet celebrity cities\" through the promotion of new media. Sudden tourism surges, typical of “internet-famous cities”, trigger resource misallocation and structural rigidity, reducing cities’ ability to withstand external shocks. Utilizing panel data from 279 Chinese cities spanning 2003 to 2022 and using a double machine learning (DML) model, we aims to unbiasedly estimate the linear average treatment effect of tourism intensity on destination economic resilience. Findings indicate that tourism intensity reduces destination economic resilience. Mechanism tests confirm that tourism intensity impedes both industrial rationalization and advancement, with stronger negative effects in midwestern, industry led, and lacking in resource endowments cities. These findings highlight the risks of overtourism and offer policy insights for fostering sustainable economic resilience through industrial diversification and strategic tourism management.</div></div>","PeriodicalId":48469,"journal":{"name":"Tourism Management","volume":"113 ","pages":"Article 105353"},"PeriodicalIF":12.4,"publicationDate":"2026-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145578930","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":1,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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