Journal of Consumer Psychology最新文献_第9页

The Metaverse: A new digital frontier for consumer behavior 虚拟世界:消费者行为的新数字前沿

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-26 DOI: 10.1002/jcpy.1356

Rhonda Hadi, Shiri Melumad, Eric S. Park

引用次数: 9

Already here: Metaverse in touch and sound 已经在这里了:触摸和声音的超宇宙

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-25 DOI: 10.1002/jcpy.1358

Stefano Puntoni

引用次数: 0

The digital frontier as a liminal space 作为边缘空间的数字前沿

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-25 DOI: 10.1002/jcpy.1357

Russell Belk

{"title":"The digital frontier as a liminal space","authors":"Russell Belk","doi":"10.1002/jcpy.1357","DOIUrl":"10.1002/jcpy.1357","url":null,"abstract":"Hadi et al. (Journal of Consumer Psychology, 34, 2023) have created a masterful and wide-sweeping review of the consumer behavior literature on the Metaverse. They envision our encounter with the Metaverse as a consumer journey. In this commentary, I highlight some of their unique contributions and suggest additional insights that emerge when we view the digital frontier as a liminal place betwixt and between now and then, here and there, and reality and virtuality. The Metaverse is also a metaphor and I entertain three metaphoric interpretations. First, the Metaverse is an experience machine of the sort that Robert Nozick imagined in his thought experiment involving real and artificial pleasures. Alternatively, consumers themselves can be seen as desiring machines as Gilles Deleuze and Féliz Guattari characterized them, and the Metaverse can be seen as an instantiation of our collective desires. Or thirdly, the Metaverse can be regarded as a shared hallucination. As these diverse metaphors suggest, imagining the metaverse is a projective exercise. But the consequences may involve up to a trillion dollars in revenues, so I hope these provocations prove useful whether they are ultimately borne out or not.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1357","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49523353","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Mental accounting of product returns 产品退货的心理会计

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-20 DOI: 10.1002/jcpy.1354

Chang-Yuan Lee, Carey K. Morewedge

{"title":"Mental accounting of product returns","authors":"Chang-Yuan Lee, Carey K. Morewedge","doi":"10.1002/jcpy.1354","DOIUrl":"10.1002/jcpy.1354","url":null,"abstract":"Product returns incur a substantial financial loss for retailers. We demonstrate how, when, and why cross-selling during the product returns process can reduce this loss in revenue. We find consumers more readily spend money refunded from product returns than unspent money. We theorize that this refund effect occurs because consumers psychologically realize the loss of money when purchasing products and earmark that money for spending. Thus, consumers feel a smaller psychological loss when spending refunded money than unspent money on a subsequent purchase. In six experiments, we find consumers spend refunded money more freely than unspent money, even more than windfall gains like lottery winnings, on products in similar and different product categories (e.g., groceries vs. apparel). However, the refund effect only holds when consumers do not expect to return products at the point of purchase and before refunded money is commingled with money in other accounts. Our findings identify a new fungibility violation due to mental accounting (i.e., a new source effect), and illustrate its value for generating, validating, and explaining revenue retention strategies.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1354","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42429483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A meta-analysis on the effects of just-below versus round prices 对略低于整数价格与整数价格影响的meta分析

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-19 DOI: 10.1002/jcpy.1353

Eve Sarah Troll, Julius Frankenbach, Malte Friese, David D. Loschelder

{"title":"A meta-analysis on the effects of just-below versus round prices","authors":"Eve Sarah Troll, Julius Frankenbach, Malte Friese, David D. Loschelder","doi":"10.1002/jcpy.1353","DOIUrl":"10.1002/jcpy.1353","url":null,"abstract":"Marketers' proclivity for just-below prices (e.g., $9.99) is rooted in an expected higher demand than for round prices ($10.00). The literature, however, lacks a comprehensive assessment of when and how price endings matter. Three mechanisms might explain price-ending effects on consumers' purchase decisions: just-below prices (1) improve price perceptions, but (2) impair perceived product quality, and (3) cause consumers to underestimate prices. A preregistered meta-analysis (k = 69 studies, m = 362 effect sizes, N = 40,541) established that just-below (vs. round) prices tend to increase purchase decisions (g = 0.13, CI95%[0.01, 0.25]), result in an advantageous price image (g = 0.28, CI95%[0.09, 0.48]), have no effect on perceived product quality (g = 0.00, CI95%[−0.17, 0.18], p = 0.96), and are more often underestimated (g = 0.67, CI95%[0.04, 1.30]). Participant, study, price, and product characteristics moderate the magnitude of these effects. Overall, the effect sizes are small and highly heterogenous, p-curve analyses revealed a large proportion of nonsignificant effects, and publication bias corrections suggest smaller and, at times, nonsignificant true effects. We discuss theoretical and applied implications for the pricing literature.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1353","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50907897","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Algorithms learn and propagate gender‐biased representations of consumers 算法学习并传播消费者的性别偏见表征

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-12 DOI: 10.1002/jcpy.1351

S. Rathee, S. Banker, Arul Mishra, Hari Prasad Mishra

引用次数: 1

Algorithms propagate gender bias in the marketplace—with consumers’ cooperation 算法在市场上传播性别偏见——与消费者合作

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-12 DOI: 10.1002/jcpy.1351

Shelly Rathee, Sachin Banker, Arul Mishra, Himanshu Mishra

{"title":"Algorithms propagate gender bias in the marketplace—with consumers’ cooperation","authors":"Shelly Rathee, Sachin Banker, Arul Mishra, Himanshu Mishra","doi":"10.1002/jcpy.1351","DOIUrl":"https://doi.org/10.1002/jcpy.1351","url":null,"abstract":"Recent research shows that algorithms learn societal biases from large text corpora. We examine the marketplace-relevant consequences of such bias for consumers. Based on billions of documents from online text corpora, we first demonstrate that from gender biases embedded in language, algorithms learn to associate women with more negative consumer psychographic attributes than men (e.g., associating women more closely with impulsive vs. planned investors). Second, in a series of field experiments, we show that such learning results in the delivery of gender-biased digital advertisements and product recommendations. Specifically, across multiple platforms, products, and attributes, we find that digital advertisements containing negative psychographic attributes (e.g., impulsive) are more likely to be delivered to women compared to men, and that search engine product recommendations are similarly biased, which influences consumer's consideration sets and choice. Finally, we empirically examine consumer's role in co-producing algorithmic gender bias in the marketplace and observe that consumers reinforce these biases by accepting gender stereotypes (i.e., clicking on biased ads). We conclude by discussing theoretical and practical implications.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50149834","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 1

A desire to create shared memories increases consumers' willingness to sacrifice experience quality for togetherness 创造共享记忆的愿望增加了消费者为了团聚而牺牲体验质量的意愿

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-09 DOI: 10.1002/jcpy.1352

Ximena Garcia-Rada, Michael I. Norton, Rebecca K. Ratner

{"title":"A desire to create shared memories increases consumers' willingness to sacrifice experience quality for togetherness","authors":"Ximena Garcia-Rada, Michael I. Norton, Rebecca K. Ratner","doi":"10.1002/jcpy.1352","DOIUrl":"10.1002/jcpy.1352","url":null,"abstract":"This work examines the trade-offs that consumers in relationships make between the overall quality of an activity (i.e., experience quality) and the ability to share the activity in physical proximity to a relationship partner (i.e., togetherness). A pilot study and five experiments demonstrate that consumers value togetherness (vs. experience quality) relatively more when they share the experience with a close (vs. distant) relationship partner. Importantly, this work documents a novel mechanism underlying the value that consumers place on togetherness: a desire to create shared memories. Supportive of this mechanism, the extent to which consumers value togetherness (vs. experience quality) is increased when outcomes for the self and the partner are asymmetrical (vs. symmetrical) if choosing to be apart and is reduced when the experience is framed as utilitarian (vs. hedonic) and when consumers are reminded that they can create shared memories even when apart. Taken together, this work extends previous research on shared consumption by documenting a desire to create shared memories as a novel driver of consumer decision-making in the context of close relationships.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1352","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44491637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study 随着时间的推移，人们之间和内部的物质主义与生活满意度的关系:三波纵向研究的结果

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-04 DOI: 10.1002/jcpy.1350

Esther D. T. Jaspers, Mario Pandelaere, Rik G. M. Pieters, L. J. Shrum

{"title":"Materialism and life satisfaction relations between and within people over time: Results of a three-wave longitudinal study","authors":"Esther D. T. Jaspers, Mario Pandelaere, Rik G. M. Pieters, L. J. Shrum","doi":"10.1002/jcpy.1350","DOIUrl":"10.1002/jcpy.1350","url":null,"abstract":"The negative association between materialism and life satisfaction is well-documented, but it is unclear what the directionality of the association is. To address this issue, we (a) conducted a three-wave longitudinal study (N = 6551) over 3 years and examined the bidirectional relations between life satisfaction and materialism as a composite measure and with each of its three facets (happiness, success, and centrality), and (b) estimated Random Intercept Cross-Lagged Panel Models (RI-CLPMs) that separate inter- and intra-individual effects and compared them with traditional CLPMs that do not. The traditional CLPM showed bidirectional negative associations between composite materialism and life satisfaction and strong negative bidirectional association for the happiness facet, but positive effects of the centrality facet on life satisfaction. However, and importantly, the RI-CLPM revealed that these relations exist predominantly between people. Within people, materialism does not impact life satisfaction, but life satisfaction does impact the happiness facet negatively. These findings challenge common ideas that the direction of the effect is from materialism to life satisfaction and that it is unilaterally negative.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1350","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46259984","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

“Inside” versus “outside” trends in consumer research 消费者研究的“内部”与“外部”趋势

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2023-04-01 DOI: 10.1002/jcpy.1349

Edwin Camilleri, Nitika Garg, Shah Jahan Miah

引用次数: 0