Journal of Consumer Psychology最新文献

{"title":"AI and the advent of the cyborg behavioral scientist","authors":"Geoff Tomaino,&nbsp;Alan D. J. Cooke,&nbsp;Jim Hoover","doi":"10.1002/jcpy.1452","DOIUrl":"https://doi.org/10.1002/jcpy.1452","url":null,"abstract":"<p>Large Language Models have been incorporated into an astounding breadth of professional domains. Given their capabilities, many intellectual laborers naturally question to what extent these AI models will be able to usurp their own jobs. As behavioral scientists, we performed an effort to examine the extent to which an AI can perform <i>our</i> roles. To achieve this, we utilized commercially available AIs (e.g., ChatGPT 4) to perform each step of the research process, culminating in an AI-written manuscript. We attempted to intervene as little as possible in the AI-led idea generation, empirical testing, analysis, and reporting. This allowed us to assess the limits of AIs in a behavioral research context and propose guidelines for behavioral researchers wanting to utilize AI. We found that the AIs were adept at some parts of the process and wholly inadequate at others. Our overall recommendation is that behavioral researchers use AIs judiciously and carefully monitor the outputs for quality and coherence. We additionally draw implications for editorial teams, doctoral student training, and the broader research ecosystem.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"297-315"},"PeriodicalIF":4.0,"publicationDate":"2025-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comments on “AI and the advent of the cyborg behavioral scientist”","authors":"Paul Andrew Blythe,&nbsp;Christopher Kulis,&nbsp;A. Peter McGraw,&nbsp;Michael Haenlein,&nbsp;Kelly Hewett,&nbsp;Kiwoong Yoo,&nbsp;Stacy Wood,&nbsp;Vicki G. Morwitz,&nbsp;Joel Huber","doi":"10.1002/jcpy.1453","DOIUrl":"https://doi.org/10.1002/jcpy.1453","url":null,"abstract":"<p>Below are comments on Tomaino, Cooke, and Hoover by four teams of collaborative reviewers that helped clarify and focus its original version. Their comments on the refined version articulate how the fast-moving world of generative AI can alter authors, readers, reviewers, and consumer behavior journals. In the first comment, Blythe, Kulis, and McGraw propose that Generative AI requires substantial effort to generate research that is fast, cost-effective, and of high quality. They articulate three recommendations: to ask, to train, and to check the system. <i>Asking</i> builds on GenAI's ability to reveal its own capabilities at different stages of the research process. <i>Training</i> allows the system to be customized with relevant context, domain-specific documents, and tailored examples, enhancing its accuracy and reducing errors. <i>Checking</i> is strongly advised to validate that the outputs are both reasonable and robust. Haenlein, Hewett, and Yoo build on the capabilities of Large Language Models that go beyond the research practices central to consumer psychology. They outline strategic prompting strategies: starting broadly and gradually narrowing to specific domains, downloading information from relevant articles and data that is unlikely to be part of the current corpus, and evoking specific theories, methods, or presentation formats. They also elaborate on the ways the apparent magic of GenAI may raise learning or ethical challenges. The third comment by Stacy Wood focuses less on the capabilities of GenAI and more on how its adoption will depend on researcher feelings—in other words, how different aspects of its use may alter researchers' experiences of doing research and their identities as scholars. GenAI has the potential to both build (through increased productivity or increased accessibility) and limit (through loss of agency or faster production) pride of purpose in research. She argues that feelings from using GenAI are likely to differ across research steps, from developing novel concepts, processes, analyses, and writing of the paper. Wherever GenAI may lessen the excitement, satisfaction, motivation, and perceived status of the researcher, barriers to its use are likely to be erected. Finally, Vicki Morwitz identifies new AI capabilities beyond those explored in Tomaino et al. Those include the ability to generate synthetic data that can guide empirical experiments, a facility to create audio and visual stimuli, a capability to study group behavior, and a capacity to reliably interpret complex human statements. The comment then closes with important questions for editorial policies, raising issues about limitations on AI use by authors, its appropriate applications by review teams, and possible publishers' restrictions on uploading copyrighted articles.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"316-328"},"PeriodicalIF":4.0,"publicationDate":"2025-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe, innovation, and choice: A conceptual analysis","authors":"Dacher Keltner","doi":"10.1002/jcpy.1449","DOIUrl":"https://doi.org/10.1002/jcpy.1449","url":null,"abstract":"<p>Markets are shaped by innovation and choice. Drawing upon advances in the scientific study of awe, in this article I present a model that details how experiences of this emotion shape innovation and choice. I first detail the latest science on awe, which finds it to be distinct from closely related states, like beauty, interest, admiration, and fear, and that orients individuals to rigorous, systems-based, meaning-making thought, and actions that enhance social integration. I then summarize how awe leads to a mental state of wonder and curiosity, a fertile ground for the creation of cultural forms through acts of innovation. As illustrations, I consider how awe leads to creative representation, symbolic expression, ritualization, and object design. To the extent that these cultural creations are touched by awe, I then reason, they will fare well in terms of choice, a process whose discussion is the concern in the last section of this article.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"329-344"},"PeriodicalIF":4.0,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe-inspired: Appraising awe's consequences for consumers and brands","authors":"Lisa A. Cavanaugh","doi":"10.1002/jcpy.1451","DOIUrl":"https://doi.org/10.1002/jcpy.1451","url":null,"abstract":"<p>This article builds on Keltner's conceptual model of awe, innovation, and choice (Keltner, 2025). This article expands on the framework in two main ways by outlining (1) when awe could have positive versus negative consequences for consumer choice and (2) how focusing on distinctive aspects of the consumer behavior setting may further enhance understanding of awe. Building on these themes, this article proposes several areas for research: examining granular aspects of the core appraisals, further characterizing different cognitive functions, considering consequences for different consumer choice domains (e.g., decision making, indulgence, customization), and focusing on how different kinds of relationships (e.g., brand communities), types of prosocial action (e.g., donating vs. volunteering), and forms of brand generated awe (direct vs. indirect) impact consumer behavior. This article offers specific propositions to encourage future research on how awe may impact consumers and brands.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"351-359"},"PeriodicalIF":4.0,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1451","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe and aesthetics: Conundrums of creation and consumption","authors":"Henrik Hagtvedt","doi":"10.1002/jcpy.1450","DOIUrl":"https://doi.org/10.1002/jcpy.1450","url":null,"abstract":"<p>Prior scholarship characterizes awe as an aesthetic emotion, and the rich and growing aesthetics literature can help illuminate the role of awe in consumer psychology. The current commentary draws on this literature, as well as Keltner's conceptual analysis of awe, to highlight findings and remaining questions pertaining to awe in the realm of consumption. Marketing activities such as branding and promotion, store design, and product development present opportunities to awe consumers, yet awesome consumption experiences are rare. The current work discusses characteristics of awe-inspiring products and brands, the tendency of awe to increase or decrease consumption, relevant individual differences between consumers, and the nature and evolutionary background of awe and aesthetics.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"345-350"},"PeriodicalIF":4.0,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1450","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Refining and expanding applications of Moral Foundations Theory in consumer psychology","authors":"Wayne Johnson,&nbsp;Guilherme A. Ramos,&nbsp;Eric M. VanEpps,&nbsp;Jesse Graham","doi":"10.1002/jcpy.1442","DOIUrl":"10.1002/jcpy.1442","url":null,"abstract":"<p>We set forth an agenda for Moral Foundations Theory (MFT) research in consumer psychology, focusing in particular on four pathways: (1) factoring in multiple identities, including moral identities, to account for contextual elevation or suppression of moral foundations in predicting <i>which</i> decisions consumers moralize and <i>when</i>; (2) broadening the methodological usage of MFT to include more targeted causal research as well as expanding the utility of correlational research; (3) increasing discriminant validity between MFT and other constructs by studying moral foundations as individually manipulable and focusing on their incremental predictive validity over and above demographics and related constructs; and (4) recognizing that researcher biases regarding morality can leak into the publication process, necessitating clear distinctions between prescriptive versus descriptive research. These pathways facilitate more precise and stronger predictive validity for applying MFT in consumer psychology, yielding greater theoretical and practical utility across researcher perspectives.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 4","pages":"670-677"},"PeriodicalIF":4.0,"publicationDate":"2024-09-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1442","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142256268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Message framing to enhance consumer compliance with disease detection communication for prevention: The moderating role of age","authors":"Yuting Pang, Lili Wang, Fangyuan Chen","doi":"10.1002/jcpy.1436","DOIUrl":"https://doi.org/10.1002/jcpy.1436","url":null,"abstract":"Disease detection is critical throughout the consumer lifecycle. Effective communication not only influences consumers' motivation to participate in disease detection but also has a significant impact on prevention outcomes. While previous literature has examined the effectiveness of the gain frame versus the loss frame in motivating detection behaviors, existing studies have produced mixed results, with the underlying psychological process remaining unclear. The present research sheds light on these issues by examining the moderating role of age. Across four experiments, we demonstrate the interactive effects of age and message framing on the effectiveness of health communication advocating disease detection for prevention. We find that as age increases, gain‐framed disease detection appeals become more persuasive than loss‐framed appeals, and that information diagnosticity is one psychological mechanism driving this effect. This research contributes to the literature on framing effects, age differences in information processing, and health compliance persuasion. Our findings also provide insights into how to engage consumers of different ages in disease detection and subsequently enable better prevention and intervention.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"11 1","pages":""},"PeriodicalIF":4.8,"publicationDate":"2024-09-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142207976","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI‐induced dehumanization","authors":"Hye‐young Kim, Ann L. McGill","doi":"10.1002/jcpy.1441","DOIUrl":"https://doi.org/10.1002/jcpy.1441","url":null,"abstract":"Recent technological advancements have empowered nonhuman entities, such as virtual assistants and humanoid robots, to simulate human intelligence and behavior. This paper investigates how autonomous agents influence individuals' perceptions and behaviors toward others, particularly human employees. Our research reveals that the socio‐emotional capabilities of autonomous agents lead individuals to attribute a humanlike mind to these nonhuman entities. Perceiving a high level of humanlike mind in the nonhuman, autonomous agents affects perceptions of actual people through an assimilation process. Consequently, we observe “assimilation‐induced dehumanization”: the humanness judgment of actual people is assimilated toward the lower humanness judgment of autonomous agents, leading to various forms of mistreatment. We demonstrate that assimilation‐induced dehumanization is mitigated when autonomous agents possess capabilities incompatible with humans, leading to a contrast effect (Study 2), and when autonomous agents are perceived as having a high level of cognitive capability only, resulting in a lower level of mind perception of these agents (Study 3). Our findings hold across various types of autonomous agents (embodied: Studies 1–2 and disembodied: Studies 3–5), as well as in real and hypothetical consumer choices.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"175 1","pages":""},"PeriodicalIF":4.8,"publicationDate":"2024-09-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142207975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The model‐sizing dilemma: The use of varied female model sizes helps the impressions of brand values but hurts shopping ease","authors":"Jennifer K. D'Angelo, Gretchen R. Ross","doi":"10.1002/jcpy.1443","DOIUrl":"https://doi.org/10.1002/jcpy.1443","url":null,"abstract":"Consumer demand for size‐inclusive fashion is growing, including the call for clothing to be modeled in larger sizes. This call has prompted brands to decide how to model their clothing, in particular, on category pages (i.e., webpages where consumers compare different items). Should brands use varied model sizing, where clothing is presented using models of various sizes? Or should brands use traditionally thin models who are the same nonvaried model size? This research explores female consumers' responses to varied model sizing. Across five studies, we demonstrate a model‐sizing dilemma where female consumers rate impressions of brand values <jats:italic>higher</jats:italic> but rate shopping ease <jats:italic>lower</jats:italic> when brands use varied rather than nonvaried model sizing. We show the decrease in shopping ease is driven by lower perceptions of organization during the shopping experience. Importantly, we find that this dilemma can be mitigated by displaying varied model sizing in a more organized manner using hover and filter features.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"11 1","pages":""},"PeriodicalIF":4.8,"publicationDate":"2024-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142207977","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Alleviating hedonic adaptation in repeat consumption with creative thinking","authors":"Yanfen (Cindy) You, Lili Wang, Xiaojing Yang, Na Wen","doi":"10.1002/jcpy.1439","DOIUrl":"https://doi.org/10.1002/jcpy.1439","url":null,"abstract":"Repeat consumption, a common aspect of consumers' daily lives, often results in hedonic adaptation such as satiation or boredom. In line with a growing body of research exploring methods to alleviate hedonic adaptation, this research proposes and finds that creative thinking can effectively reduce hedonic adaptation. Through five experiments conducted across various consumption contexts (music listening, video watching, photograph viewing, snack eating), we show that creative thinking reduces hedonic adaptation by fostering cognitive flexibility during repeat consumption (e.g., enjoying the same photograph from different aspects across repetitions). Supporting this underlying mechanism, the mitigating effect of creative thinking on hedonic adaptation attenuates when consumers' cognitive flexibility is constrained, or when the product itself possesses sufficient complexity that naturally encourages cognitive flexibility over repetitions. Overall, this research sheds light on how creative thinking helps alleviate hedonic adaptation in repeat consumption, with implications for marketing managers and practitioners.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"46 1","pages":""},"PeriodicalIF":4.8,"publicationDate":"2024-08-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"142207978","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}