Journal of Consumer Psychology最新文献

{"title":"Seeing the forest through the trees and on tees: Nature and consumer decision-making","authors":"Kelly L. Haws,&nbsp;Amanda P. Yamim","doi":"10.1002/jcpy.1457","DOIUrl":"https://doi.org/10.1002/jcpy.1457","url":null,"abstract":"<p>Rim, Schertz, and Berman (<i>Journal of Consumer Psychology</i>, 2025) present prior research examining the affective, cognitive, and social benefits of humans' interactions with nature. In doing so, they offer some specific applications to consumer psychology and encourage more research examining the consequences of nature interaction on consumer behaviors. We build on this important work by considering the breadth of potential forms of interaction between consumers and nature in both indoor and outdoor spaces as well as in real and virtual (i.e., representations of) nature exposures. We build on semantic activation and goal-systems theory to elaborate further on how nature can influence consumers. Specifically, associations elicited by nature can activate or enhance the importance of certain goals during the consumption process, thus driving consumers' judgments and decision-making. We elaborate on how nature can be specifically applied to the place, product, and promotion elements of the marketing mix and how future research can examine the consequences of nature interactions on consumer behavior.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"511-521"},"PeriodicalIF":4.0,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1457","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472989","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Missing the forest for the trees: Considerations for the use of nature in consumer spaces","authors":"Marc G. Berman,&nbsp;Alexandra Strauss","doi":"10.1002/jcpy.1458","DOIUrl":"https://doi.org/10.1002/jcpy.1458","url":null,"abstract":"<p>In the primary article of this research dialogue (<i>Journal of Consumer Psychology</i>, 2025), we outlined the social, cognitive, and affective benefits of interacting with nature and briefly discussed the relevance of this work to consumer psychology. In their commentary to our primary article, Haws and Yamim approached nature purely within the marketplace setting and discussed how consumer exposure to natural elements may activate semantic networks that will predictably influence consumer behavior. We contextualized the current response to this commentary under the umbrella of sustainability and sustainable consumer decisions. First, we clarify attention restoration theory, stress reduction theory, and assumptions regarding the preference for nature. Second, we discuss definitions of nature from an interdisciplinary perspective. Building upon this, we speak to the potential semantic activations suggested by Haws and Yamim in response to nature exposure, probing potential individual and group-level variations and the relevance of these differences in the consumer space. Finally, we discuss potential conflicts of utilizing nature in the marketplace embedded within the perspective of sustainability goals. In this sense, we question the consequences and ethical considerations of employing nature as a mechanism to influence consumer behavior.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"522-528"},"PeriodicalIF":4.0,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1458","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472990","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"The affective, cognitive, and social benefits of interacting with nature","authors":"Nakwon Rim,&nbsp;Kathryn E. Schertz,&nbsp;Marc G. Berman","doi":"10.1002/jcpy.1456","DOIUrl":"https://doi.org/10.1002/jcpy.1456","url":null,"abstract":"<p>The surrounding environment influences how people feel, think, and behave. This effect is apparent when examining the multitude of ways interactions with natural environments impact people psychologically. In this Research Dialogue, we discuss work by ourselves and others that demonstrate the benefits of spending time in nature or interacting with natural stimuli, across three psychological domains. First, we discuss affective benefits, such as improved mood and decreased stress and rumination. Then, we discuss cognitive benefits, such as improved working memory. Lastly, we discuss social benefits, such as prosocial and proenvironmental attitudes. We introduce several environmental psychology theories that try to explain why these benefits occur. We present our own work that attempts to determine what characteristics of natural environments cause or are related to these effects by quantifying distinguishing characteristics of natural versus built environments along a variety of dimensions. We then investigate how these dimensions influence the psychological experience in a more natural versus a more built environment. We end by outlining the implications of the benefits of interacting with nature in influencing consumer behaviors.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"495-510"},"PeriodicalIF":4.0,"publicationDate":"2025-04-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1456","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472988","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"AI and the advent of the cyborg behavioral scientist","authors":"Geoff Tomaino,&nbsp;Alan D. J. Cooke,&nbsp;Jim Hoover","doi":"10.1002/jcpy.1452","DOIUrl":"https://doi.org/10.1002/jcpy.1452","url":null,"abstract":"<p>Large Language Models have been incorporated into an astounding breadth of professional domains. Given their capabilities, many intellectual laborers naturally question to what extent these AI models will be able to usurp their own jobs. As behavioral scientists, we performed an effort to examine the extent to which an AI can perform <i>our</i> roles. To achieve this, we utilized commercially available AIs (e.g., ChatGPT 4) to perform each step of the research process, culminating in an AI-written manuscript. We attempted to intervene as little as possible in the AI-led idea generation, empirical testing, analysis, and reporting. This allowed us to assess the limits of AIs in a behavioral research context and propose guidelines for behavioral researchers wanting to utilize AI. We found that the AIs were adept at some parts of the process and wholly inadequate at others. Our overall recommendation is that behavioral researchers use AIs judiciously and carefully monitor the outputs for quality and coherence. We additionally draw implications for editorial teams, doctoral student training, and the broader research ecosystem.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"297-315"},"PeriodicalIF":4.0,"publicationDate":"2025-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749893","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comments on “AI and the advent of the cyborg behavioral scientist”","authors":"Paul Andrew Blythe,&nbsp;Christopher Kulis,&nbsp;A. Peter McGraw,&nbsp;Michael Haenlein,&nbsp;Kelly Hewett,&nbsp;Kiwoong Yoo,&nbsp;Stacy Wood,&nbsp;Vicki G. Morwitz,&nbsp;Joel Huber","doi":"10.1002/jcpy.1453","DOIUrl":"https://doi.org/10.1002/jcpy.1453","url":null,"abstract":"<p>Below are comments on Tomaino, Cooke, and Hoover by four teams of collaborative reviewers that helped clarify and focus its original version. Their comments on the refined version articulate how the fast-moving world of generative AI can alter authors, readers, reviewers, and consumer behavior journals. In the first comment, Blythe, Kulis, and McGraw propose that Generative AI requires substantial effort to generate research that is fast, cost-effective, and of high quality. They articulate three recommendations: to ask, to train, and to check the system. <i>Asking</i> builds on GenAI's ability to reveal its own capabilities at different stages of the research process. <i>Training</i> allows the system to be customized with relevant context, domain-specific documents, and tailored examples, enhancing its accuracy and reducing errors. <i>Checking</i> is strongly advised to validate that the outputs are both reasonable and robust. Haenlein, Hewett, and Yoo build on the capabilities of Large Language Models that go beyond the research practices central to consumer psychology. They outline strategic prompting strategies: starting broadly and gradually narrowing to specific domains, downloading information from relevant articles and data that is unlikely to be part of the current corpus, and evoking specific theories, methods, or presentation formats. They also elaborate on the ways the apparent magic of GenAI may raise learning or ethical challenges. The third comment by Stacy Wood focuses less on the capabilities of GenAI and more on how its adoption will depend on researcher feelings—in other words, how different aspects of its use may alter researchers' experiences of doing research and their identities as scholars. GenAI has the potential to both build (through increased productivity or increased accessibility) and limit (through loss of agency or faster production) pride of purpose in research. She argues that feelings from using GenAI are likely to differ across research steps, from developing novel concepts, processes, analyses, and writing of the paper. Wherever GenAI may lessen the excitement, satisfaction, motivation, and perceived status of the researcher, barriers to its use are likely to be erected. Finally, Vicki Morwitz identifies new AI capabilities beyond those explored in Tomaino et al. Those include the ability to generate synthetic data that can guide empirical experiments, a facility to create audio and visual stimuli, a capability to study group behavior, and a capacity to reliably interpret complex human statements. The comment then closes with important questions for editorial policies, raising issues about limitations on AI use by authors, its appropriate applications by review teams, and possible publishers' restrictions on uploading copyrighted articles.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"316-328"},"PeriodicalIF":4.0,"publicationDate":"2025-03-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749894","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe, innovation, and choice: A conceptual analysis","authors":"Dacher Keltner","doi":"10.1002/jcpy.1449","DOIUrl":"https://doi.org/10.1002/jcpy.1449","url":null,"abstract":"<p>Markets are shaped by innovation and choice. Drawing upon advances in the scientific study of awe, in this article I present a model that details how experiences of this emotion shape innovation and choice. I first detail the latest science on awe, which finds it to be distinct from closely related states, like beauty, interest, admiration, and fear, and that orients individuals to rigorous, systems-based, meaning-making thought, and actions that enhance social integration. I then summarize how awe leads to a mental state of wonder and curiosity, a fertile ground for the creation of cultural forms through acts of innovation. As illustrations, I consider how awe leads to creative representation, symbolic expression, ritualization, and object design. To the extent that these cultural creations are touched by awe, I then reason, they will fare well in terms of choice, a process whose discussion is the concern in the last section of this article.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"329-344"},"PeriodicalIF":4.0,"publicationDate":"2025-02-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749967","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe-inspired: Appraising awe's consequences for consumers and brands","authors":"Lisa A. Cavanaugh","doi":"10.1002/jcpy.1451","DOIUrl":"https://doi.org/10.1002/jcpy.1451","url":null,"abstract":"<p>This article builds on Keltner's conceptual model of awe, innovation, and choice (Keltner, 2025). This article expands on the framework in two main ways by outlining (1) when awe could have positive versus negative consequences for consumer choice and (2) how focusing on distinctive aspects of the consumer behavior setting may further enhance understanding of awe. Building on these themes, this article proposes several areas for research: examining granular aspects of the core appraisals, further characterizing different cognitive functions, considering consequences for different consumer choice domains (e.g., decision making, indulgence, customization), and focusing on how different kinds of relationships (e.g., brand communities), types of prosocial action (e.g., donating vs. volunteering), and forms of brand generated awe (direct vs. indirect) impact consumer behavior. This article offers specific propositions to encourage future research on how awe may impact consumers and brands.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"351-359"},"PeriodicalIF":4.0,"publicationDate":"2025-02-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1451","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749902","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Awe and aesthetics: Conundrums of creation and consumption","authors":"Henrik Hagtvedt","doi":"10.1002/jcpy.1450","DOIUrl":"https://doi.org/10.1002/jcpy.1450","url":null,"abstract":"<p>Prior scholarship characterizes awe as an aesthetic emotion, and the rich and growing aesthetics literature can help illuminate the role of awe in consumer psychology. The current commentary draws on this literature, as well as Keltner's conceptual analysis of awe, to highlight findings and remaining questions pertaining to awe in the realm of consumption. Marketing activities such as branding and promotion, store design, and product development present opportunities to awe consumers, yet awesome consumption experiences are rare. The current work discusses characteristics of awe-inspiring products and brands, the tendency of awe to increase or decrease consumption, relevant individual differences between consumers, and the nature and evolutionary background of awe and aesthetics.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"345-350"},"PeriodicalIF":4.0,"publicationDate":"2025-02-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1450","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"143749743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“No time to buy”: Asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time","authors":"Maria Giulia Trupia,&nbsp;Franklin Shaddy","doi":"10.1002/jcpy.1444","DOIUrl":"https://doi.org/10.1002/jcpy.1444","url":null,"abstract":"<p>Firms often ask consumers to either spend time to save money (e.g., Lyft's “Wait &amp; Save”) or spend money to save time (e.g., Uber's “Priority Pickup”). Across six preregistered studies (<i>N</i> = 3631), including seven reported in Appendix S1 (<i>N</i> = 2930), we find that asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time (all else equal), with downstream consequences for word-of-mouth, purchase intentions, willingness-to-pay (WTP), and incentive-compatible choice. This is because spend-time-to-save-money offers reduce concerns about firms' profit-seeking motives, which consumers find aversive and unfair. The effect is thus mediated by inferences about profit-seeking and attenuates when concerns about those motives are less salient (e.g., for non-profits). At the same time, we find that spend-money-to-save-time offers (e.g., expedited shipping) are more common in the marketplace. This research reveals how normatively equivalent trade-offs can nevertheless yield contradictory fairness judgments, with meaningful implications for marketing theory and practice.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"450-462"},"PeriodicalIF":4.0,"publicationDate":"2024-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Home and psychological well-being in global consumer mobility","authors":"Zahra Sharifonnasabi,&nbsp;Laetitia Mimoun,&nbsp;Fleura Bardhi","doi":"10.1002/jcpy.1440","DOIUrl":"https://doi.org/10.1002/jcpy.1440","url":null,"abstract":"<p>Home is typically understood as a singular place that provides a sense of groundedness, belonging, and well-being. Yet, this singular notion of home is challenged in global mobility, where consumers live and travel across borders and relocate internationally frequently. We expect globally mobile consumers to experience multiple and multilayered notions of home with significant psychological consequences for their sense of well-being, ownership, and identity. In a qualitative study of 40 globally mobile consumers, we examine what it means to have multiple homes and how consumers cope with it. We identified four types of home that coexist in global mobility: emotional home, home away from home, base of operation, and home on the road. These types are characterized by different degrees of permanence and serve different psychological benefits that are at times in opposition or complementary (respectively, belonging and ontological security, functioning and psychological ownership, productivity, and flexibility). We also explored how this home portfolio provokes emotional, social, and cognitive consequences with which globally mobile consumers cope through strategic use of marketplace resources.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"415-433"},"PeriodicalIF":4.0,"publicationDate":"2024-09-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1440","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}