Journal of Consumer Psychology最新文献_第2页

The psychology of collective consciousness 集体意识心理学

IF 4 2区管理学

Journal of Consumer Psychology Pub Date : 2024-07-08 DOI: 10.1002/jcpy.1434

Garriy Shteynberg

引用次数: 0

The egalitarian value of counterfeit goods: Purchasing counterfeit luxury goods to address income inequality 假冒商品的平等主义价值：购买假冒奢侈品解决收入不平等问题

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-07-02 DOI: 10.1002/jcpy.1431

Jingshi (Joyce) Liu, S. Wiley Wakeman, Michael I. Norton

{"title":"The egalitarian value of counterfeit goods: Purchasing counterfeit luxury goods to address income inequality","authors":"Jingshi (Joyce) Liu, S. Wiley Wakeman, Michael I. Norton","doi":"10.1002/jcpy.1431","DOIUrl":"https://doi.org/10.1002/jcpy.1431","url":null,"abstract":"The present research demonstrates a novel driver of the growing demand for counterfeit luxury goods: perceptions of income inequality. Across five studies, using different samples and counterfeit luxury goods, we find that as perceptions of income inequality increase, consumers value counterfeit luxury products for their “egalitarian value”—a value associated with counterfeits' perceived ability to restore equality in society. Consumers perceive both public and private counterfeit luxury goods to have egalitarian value, suggesting that their value manifests itself beyond consumers' attempts to signal status via consumption. Moreover, the egalitarian value increases consumers' motivation to purchase counterfeit luxury goods beyond their hedonic, utilitarian, economic, or status signaling value. Finally, the positive effect of the egalitarian value of counterfeit luxury goods on purchase preference is greater among consumers who think equality is more desirable and attainable (i.e., those low in social dominance orientation). Our results outline one psychological mechanism underlying consumers' interests in counterfeit luxury goods, explaining how egalitarian value may link two important societal issues: growing income inequality and increased demand for counterfeits.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2024-07-02","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141505583","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

When consumer decisions are moral decisions: Moral Foundations Theory and its implications for consumer psychology 当消费者决策是道德决策时：道德基础理论及其对消费者心理学的影响

IF 4 2区管理学

Journal of Consumer Psychology Pub Date : 2024-06-25 DOI: 10.1002/jcpy.1427

Guilherme A. Ramos, Wayne Johnson, Eric M. VanEpps, Jesse Graham

引用次数: 0

What moral identity and competing selves can add to moral foundations theory: Comment on Ramos, Johnson, VanEpps & Graham (2024) 道德认同和相互竞争的自我能为道德基础理论增添什么？对 Ramos、Johnson、VanEpps 和 Graham（2024 年本期）的评论

IF 4 2区管理学

Journal of Consumer Psychology Pub Date : 2024-06-25 DOI: 10.1002/jcpy.1428

Americus Reed II

{"title":"What moral identity and competing selves can add to moral foundations theory: Comment on Ramos, Johnson, VanEpps & Graham (2024)","authors":"Americus Reed II","doi":"10.1002/jcpy.1428","DOIUrl":"10.1002/jcpy.1428","url":null,"abstract":"In a provocative and insightful analysis, Ramos et al. (Journal of Consumer Psychology, 2024) propose the introduction of Moral Foundations Theory (hereafter MFT)—as a useful framework to (1) explain moral consumer decision-making more granularly and (2) set forth unique, testable future hypotheses in the field of marketing and consumer psychology. I discuss and build on their analysis to expand (1) but also narrow (2). I couch their conceptualization in the context of a multiple-identity framework (Consumer Psychology Review, 2021, 4, 100) and move slightly away from their useful but perhaps more taxonomic approach. I try to buttress their work by situating MFT in the context of how the process of moral identity (Journal of Personality and Social Psychology, 2002, 83, 1423) competes with other identities (cf. Journal of Marketing Research, 2020, 57, 375; Current Opinion in Psychology 2016, 10, 94) to help determine when and how the building blocks of moral foundations may become critical drivers of consumption in the areas of persuasion, emotions, and prosocial charitable consumer behavior.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.0,"publicationDate":"2024-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1428","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141505584","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior 幸灾乐祸的讽刺性影响：当施加痛苦的快乐导致亲社会行为增加时

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-06-20 DOI: 10.1002/jcpy.1426

Yael Zemack‐Rugar, Laura Boman, Thomas Kramer

{"title":"The ironic impact of schadenfreude: When the joy of inflicting pain leads to increased prosocial behavior","authors":"Yael Zemack‐Rugar, Laura Boman, Thomas Kramer","doi":"10.1002/jcpy.1426","DOIUrl":"https://doi.org/10.1002/jcpy.1426","url":null,"abstract":"The present work investigates a commonly used but heretofore unexamined donation appeal: a misfortune‐involving appeal. Misfortune‐involving appeals (e.g., dunk tanks, pie tosses) invite consumers to donate to inflict misfortune on others. The process via which such appeals operate remains unknown and guidelines for their effective design are nonexistent. We propose that misfortune‐involving appeals that invite consumers to inflict mild misfortune on deserving targets enable consumers to deliver interpersonal justice, thus eliciting schadenfreude. In turn, schadenfreude increases donation amounts. Six studies demonstrate such increases, establishing the mediating role of schadenfreude, addressing alternative explanations (e.g., licensing and sadism), and identifying boundary conditions. Theoretically, our work is the first to question a common prior assumption: that schadenfreude only occurs when consumers passively observe misfortune. Instead, we show that schadenfreude also emerges when consumers actively inflict misfortune. This finding refines the distinction between schadenfreude and sadism; we show that this distinction relies not on consumers' active/passive role, but on misfortune severity. Our findings expand the understanding of schadenfreude's role in the marketplace, opening the door for future research.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2024-06-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141505585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Discussing money with the one you love: How financial stress influences couples' financial communication 与爱人讨论金钱问题：财务压力如何影响夫妻间的财务交流

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-06-15 DOI: 10.1002/jcpy.1430

Nirajana Mishra, Emily N. Garbinsky, Suzanne B. Shu

引用次数: 0

Moral foundations theory and consumer behavior 道德基础理论与消费者行为

IF 4 2区管理学

Journal of Consumer Psychology Pub Date : 2024-06-10 DOI: 10.1002/jcpy.1429

Shreyans Goenka, Manoj Thomas

引用次数: 0

When anthropomorphized brands push their gender boundaries 当拟人化品牌突破性别界限时

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-05-30 DOI: 10.1002/jcpy.1420

Linyun W. Yang, Pankaj Aggarwal

引用次数: 0

Promoting a product without increasing the promotion budget: How chance in promotions can heighten consumer demand 在不增加促销预算的情况下促销产品：促销中的机会如何提高消费者需求

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-05-27 DOI: 10.1002/jcpy.1421

Alexander Goldklank Fulmer, Taly Reich

引用次数: 0

Revisiting surprise appeals: How surprise labeling curtails consumption 重新审视惊喜呼吁：惊喜标签如何抑制消费

IF 4.8 2区管理学

Journal of Consumer Psychology Pub Date : 2024-05-06 DOI: 10.1002/jcpy.1419

Anika Schumacher, Caroline Goukens, Kelly Geyskens, Jesper H. Nielsen

{"title":"Revisiting surprise appeals: How surprise labeling curtails consumption","authors":"Anika Schumacher, Caroline Goukens, Kelly Geyskens, Jesper H. Nielsen","doi":"10.1002/jcpy.1419","DOIUrl":"https://doi.org/10.1002/jcpy.1419","url":null,"abstract":"Elements of surprise are effective tools for attracting consumers' attention and influencing their choices. Consequently, a common marketing practice is to promote a product or consumption experience as surprising. An example is Netflix, which relabeled its “Play Something” feature as “Surprise Me.” While surprise labeling positively influences choice, across 10 studies and a variety of consumption experiences, this research shows that adding a surprise label can negatively influence actual consumption. Particularly when a consumption experience in itself is not meaningfully different from usual, surprise labeling might result in a perceived label–experience mismatch, ultimately leading to a curtailing of consumption. This research adopts a dual‐process perspective, providing evidence for both the cognitive appraisal of this label–experience mismatch and the heightened state of tense arousal accompanying this expectancy violation. Relatedly, we show that the negative consumption effect can be attenuated by increasing the degree of unexpectedness of the experience or by reducing tense arousal. Moreover, we show that consumers' dispositional need for cognitive closure moderates the observed consumption effect.","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":null,"pages":null},"PeriodicalIF":4.8,"publicationDate":"2024-05-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140887554","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0