元宇宙与消费者心理学：研究对话导论

IF 4 2区管理学 Q2 BUSINESS

Journal of Consumer Psychology Pub Date : 2023-04-26 DOI:10.1002/jcpy.1355

L. J. Shrum

引用次数: 0

摘要

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The metaverse and consumer psychology: An introduction to Research Dialogue

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来源期刊

Journal of Consumer Psychology Multiple-

CiteScore

8.40

自引率

14.60%

发文量

期刊介绍： The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.