Already here: Metaverse in touch and sound

IF 4 2区管理学 Q2 BUSINESS

Journal of Consumer Psychology Pub Date : 2023-04-25 DOI:10.1002/jcpy.1358

Stefano Puntoni

引用次数: 0

Abstract

This commentary questions two common assumptions underlying discussions of how digital technology can enrich the consumer experience. First, broad conceptualizations tend to accommodate augmented reality and virtual reality under a single metaverse umbrella. This commentary draws attention to differences between the two and to the present-day prevalence of augmented reality experiences. Second, discussions of the metaverse tend to focus on visual experiences. This commentary draws attention to the impact that augmented reality is having through other senses. I argue that augmented reality experiences are ubiquitous because smartphones and wearables enrich our everyday life with haptic and sonic information.

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已经在这里了:触摸和声音的超宇宙

这篇评论对讨论数字技术如何丰富消费者体验时的两个常见假设提出了质疑。首先，宽泛的概念化倾向于将增强现实和虚拟现实纳入一个单一的元宇宙范畴。本评论提请人们注意这两者之间的差异，以及当今增强现实体验的盛行。其次，关于元宇宙的讨论往往侧重于视觉体验。这篇评论提请人们注意增强现实通过其他感官产生的影响。我认为，增强现实体验无处不在，因为智能手机和可穿戴设备通过触觉和声音信息丰富了我们的日常生活。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

Journal of Consumer Psychology Multiple-

CiteScore

8.40

自引率

14.60%

发文量

期刊介绍： The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.