Journal of Consumer Psychology最新文献

{"title":"Food categorization determines whether healthier food is inferred to be tastier or less tasty","authors":"Robert Mai,&nbsp;Olivier Trendel,&nbsp;Michael Basil","doi":"10.1002/jcpy.1447","DOIUrl":"10.1002/jcpy.1447","url":null,"abstract":"<p>Despite evidence that people believe that the unhealthier the food, the tastier it is, some studies also suggest the opposing belief—the healthier the food, the tastier it is. A framework is proposed to reconcile this contradiction, and four studies demonstrate that the discrete categorization of foods as healthful versus unhealthful determines which intuition consumers use. When stereotypically unhealthy foods (e.g., candies, ice cream, hot dogs) are encountered, they are automatically categorized as unhealthful and the properties associated with that category (e.g., sweetness, saltiness, fat content) become accessible. Inferences about taste are then based on these properties and the unhealthier the encountered products are (i.e., the higher the sugar and fat content they have), the tastier they are perceived to be (unhealthy = tasty belief). Conversely, when stereotypically healthful foods (e.g., fruits) are encountered, other properties (e.g., freshness, vitamins) become salient, and tastiness is mainly inferred based on these properties, leading to the inference that the healthier these foods are (i.e., the more freshness and vitamins they have), the tastier they are perceived to be (healthy = tasty belief). Marketers and policymakers can leverage these findings to understand better when emphasizing healthiness benefits or hurts taste perceptions.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"531-550"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341731","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Customizing your way to health: How self-customization influences food choices","authors":"Ilyung Cheong,&nbsp;Jeehye Christine Kim,&nbsp;Young Eun Huh,&nbsp;Ralf van der Lans","doi":"10.1002/jcpy.1459","DOIUrl":"10.1002/jcpy.1459","url":null,"abstract":"<p>Companies are increasingly adopting self-customization, allowing customers to create personalized products. In the food and beverage industry, this is often provided at no extra cost. While most consumers believe that adding more options maximizes the benefit in self-customization, which leads companies to adopt pay-per-add pricing models to manage costs, this logic does not always hold in food consumption. In this context, adding more can compromise health goals and diminish the taste experience. Across a field study conducted with a pizza restaurant that temporarily switched from a fixed à-la-carte menu to a self-customization menu and two controlled experiments, we demonstrate that self-customization in indulgent contexts leads to healthier choices—pizzas with fewer calories and fat calories—by enhancing a sense of autonomy. We further identify a boundary condition, where the positive effect of self-customization diminishes in healthy contexts, such as when choosing a salad.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"627-636"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341896","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Single paper meta-analysis is unavoidable","authors":"Blakeley B. McShane,&nbsp;Ulf Böckenholt","doi":"10.1002/jcpy.1462","DOIUrl":"10.1002/jcpy.1462","url":null,"abstract":"<p>We advocate that the multiple studies of a common phenomenon that are featured in a typical behavioral research paper be jointly analyzed to provide a statistical summary of the set of studies as a whole. Indeed, we view such single paper meta-analysis as unavoidable in typical behavioral research papers because (i) such papers feature multiple studies of a common phenomenon, (ii) such papers contain summaries of those studies, and (iii) statistical summaries of studies (i.e., meta-analyses) are superior to non-statistical summaries of them. Nonetheless, the current dominant practice is for such papers to feature separate statistical analyses of the data from each of the studies but to contain a non-statistical summary of the multiple studies rather than a statistical summary. We believe that this is regrettable and therefore aim to rectify matters. Consequently, we review some considerations about meta-analysis and statistical analysis more broadly; compare single paper meta-analysis to traditional meta-analysis and illustrate its benefits via a case study; discuss and dismiss concern about single paper meta-analysis; and discuss single paper meta-analysis and the review process.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"663-685"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1462","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341596","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"From believer to buyer: How brands leverage religious values to connect with consumers","authors":"Taylor Ke Lai,&nbsp;Keisha M. Cutright,&nbsp;Gavan J. Fitzsimons","doi":"10.1002/jcpy.1465","DOIUrl":"10.1002/jcpy.1465","url":null,"abstract":"<p>Aglozo and Cohen (<i>Journal of Consumer Psychology</i>, 2025) synthesize prior work on the influence of religious values on consumer behavior through the frameworks of Schwartz's value theory and moral foundations theory. In this commentary, we extend their work by examining the intersection of religious values and branding. First, we build upon existing frameworks to identify pathways through which brands can leverage religious values (people-based associations, place-based associations, brand network associations, and activity-based associations), while also noting important downsides. Second, we discuss how context affects the extent to which consumers behave according to their religious values, focusing on three mechanisms: identity salience, value internalization and framing, and competing consumption values. Finally, we conclude with directions for future work on religious values in consumer research.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"711-720"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341546","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Comments on “Single paper meta-analysis is unavoidable”","authors":"S. Christian Wheeler,&nbsp;John G. Lynch,&nbsp;Duane T. Wegener,&nbsp;Jolynn Pek,&nbsp;Mark Matthews,&nbsp;Joel Huber","doi":"10.1002/jcpy.70002","DOIUrl":"10.1002/jcpy.70002","url":null,"abstract":"<p>The method dialogue by Blakeley McShane and Ulf Böckenholt (2025) provides a strong critique of the way behavioral scholars have analyzed and presented their findings. The initial document was sent to four established scholars who agreed to provide open collaborative guidance to the authors. Following the accepted revised document, three of the four collaborating authors and others provide their final reactions below. <i>Christian Wheeler</i> summarizes and clarifies the recommendations of McShane and Böckenholt and assesses their effect on current research practices. He views that Single Paper Meta-analysis (SPM) improves theory development in the social sciences by enabling researchers to better understand the inherent variability in empirical relationships. He believes the focus on point and range effect estimates can beneficially move research away from a dichotomized world to a theoretically richer one that articulates the credibility and magnitude of effects. <i>John Lynch</i> acknowledges the costly current practice in which authors intuitively summarize the aggregate evidence across multiple studies. He advocates a shift in focus from estimates of probabilities of null hypotheses towards meaningful metrics specifying the change in the magnitude of a dependent variable. He also counters the claim that SPM might be fraudulently used to promote false conclusions by asserting that it encourages disclosure of evidence and promotes better communication of the heterogeneity of results from different studies. The null hypothesis of zero effect is never true, and the goal of meta-analysis should never be to test some null hypothesis of zero average effect. <i>Wegener, Pek and Matthews</i> celebrate the philosophical value of meta-analyses for evaluating multi-study empirical cases. They note that, especially in single paper settings, the hypothetical alternative of a true null effect remains a relevant hypothesis to reject, and SPM provides a more principled and accurate means of such assessments. SPM is better than human intuition at generating estimates of the aggregate effect across studies. As evidence, they show that researchers’ intuition influences perceived credibility of the aggregate effect across studies in ways that would not be justified by SPM. By providing a compact description of aggregate effects, SPM and related techniques can provide an improved assessment of the statistical reliability of a given effect.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"686-695"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"36 2","pages":"222-236"},"PeriodicalIF":6.1,"publicationDate":"2025-09-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148090299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"36 1","pages":"78-93"},"PeriodicalIF":6.1,"publicationDate":"2025-08-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148094454","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"","authors":"","doi":"","DOIUrl":"","url":null,"abstract":"","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"36 1","pages":"36-58"},"PeriodicalIF":6.1,"publicationDate":"2025-07-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"148070061","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"Home and psychological well-being in global consumer mobility","authors":"Zahra Sharifonnasabi,&nbsp;Laetitia Mimoun,&nbsp;Fleura Bardhi","doi":"10.1002/jcpy.1440","DOIUrl":"10.1002/jcpy.1440","url":null,"abstract":"<p>Home is typically understood as a singular place that provides a sense of groundedness, belonging, and well-being. Yet, this singular notion of home is challenged in global mobility, where consumers live and travel across borders and relocate internationally frequently. We expect globally mobile consumers to experience multiple and multilayered notions of home with significant psychological consequences for their sense of well-being, ownership, and identity. In a qualitative study of 40 globally mobile consumers, we examine what it means to have multiple homes and how consumers cope with it. We identified four types of home that coexist in global mobility: emotional home, home away from home, base of operation, and home on the road. These types are characterized by different degrees of permanence and serve different psychological benefits that are at times in opposition or complementary (respectively, belonging and ontological security, functioning and psychological ownership, productivity, and flexibility). We also explored how this home portfolio provokes emotional, social, and cognitive consequences with which globally mobile consumers cope through strategic use of marketplace resources.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"415-433"},"PeriodicalIF":6.1,"publicationDate":"2025-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1440","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472986","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

{"title":"“No time to buy”: Asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time","authors":"Maria Giulia Trupia,&nbsp;Franklin Shaddy","doi":"10.1002/jcpy.1444","DOIUrl":"10.1002/jcpy.1444","url":null,"abstract":"<p>Firms often ask consumers to either spend time to save money (e.g., Lyft's “Wait &amp; Save”) or spend money to save time (e.g., Uber's “Priority Pickup”). Across six preregistered studies (<i>N</i> = 3631), including seven reported in Appendix S1 (<i>N</i> = 2930), we find that asking consumers to spend time to save money is perceived as fairer than asking them to spend money to save time (all else equal), with downstream consequences for word-of-mouth, purchase intentions, willingness-to-pay (WTP), and incentive-compatible choice. This is because spend-time-to-save-money offers reduce concerns about firms' profit-seeking motives, which consumers find aversive and unfair. The effect is thus mediated by inferences about profit-seeking and attenuates when concerns about those motives are less salient (e.g., for non-profits). At the same time, we find that spend-money-to-save-time offers (e.g., expedited shipping) are more common in the marketplace. This research reveals how normatively equivalent trade-offs can nevertheless yield contradictory fairness judgments, with meaningful implications for marketing theory and practice.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 3","pages":"450-462"},"PeriodicalIF":6.1,"publicationDate":"2025-06-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"144472844","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}