Thuy Pham, Felix Septianto, Frank Mathmann, Hyun Seung Jin, E. Tory Higgins
{"title":"How construal–regulatory mode fit increases social media sharing","authors":"Thuy Pham, Felix Septianto, Frank Mathmann, Hyun Seung Jin, E. Tory Higgins","doi":"10.1002/jcpy.1375","DOIUrl":"10.1002/jcpy.1375","url":null,"abstract":"<p>How can social media managers engage consumers to share posts with others? Extending regulatory mode theory, we demonstrate that high construal levels enable the integration of regulatory mode complementarity orientations, resulting in engagement and shares. Regulatory mode complementarity refers to the combination of high assessment (i.e., the motivation to “be right” by critically evaluating options) and high locomotion (i.e., the motivation to “act” by moving toward a goal). Specifically, this research proposes that an abstract (vs. concrete) construal allows these two orientations to work together, resulting in regulatory fit. Three text analysis field studies on marketer- and consumer-generated Facebook and Twitter posts show that construal–regulatory mode fit increases social media sharing. Three follow-up studies then show generalizability, establish causality, and demonstrate the role of engagement as the underlying mechanism driving the fit effect.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"33 4","pages":"668-687"},"PeriodicalIF":4.8,"publicationDate":"2023-07-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1375","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45462386","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Dipankar Rai, Chien-Wei (Wilson) Lin, Chun-Ming Yang, Julian K. Saint Clair
{"title":"Work with me or work for me: The effect of brand roles depends on implicit theories of self-change","authors":"Dipankar Rai, Chien-Wei (Wilson) Lin, Chun-Ming Yang, Julian K. Saint Clair","doi":"10.1002/jcpy.1374","DOIUrl":"10.1002/jcpy.1374","url":null,"abstract":"<p>Consumer-brand relationships are important predictors of consumption, but the psychology surrounding the different roles brands occupy within these relationships is not fully understood. Three experiments and one field study investigate how preferences for two of these brand roles, partner and servant, depend on consumers' implicit theories of self-change. Counter to what prior literature might suggest, findings show that consumers who believe that self-traits are relatively malleable (incremental theorists) and fixed (entity theorists) prefer partner and servant brands, respectively. Results demonstrate that a partner brand signals an equal effort by both the consumer and the brand, whereas a servant brand signals less effort by the consumer and more effort by the brand. The relatively greater consumer effort signals by partner (vs. servant) brands align with the effort beliefs associated with consumers' implicit theories, thereby mediating preferences. Findings are demonstrated across different product categories and samples (Taiwan and US). The focus on dyadic effort signals of brand roles in consumer-brand relationships, and the resulting interactive effect with implicit theories, provide novel contributions to theory and practice.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 4","pages":"551-569"},"PeriodicalIF":4.0,"publicationDate":"2023-07-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46824727","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Perceived corruption reduces algorithm aversion","authors":"Noah Castelo","doi":"10.1002/jcpy.1373","DOIUrl":"10.1002/jcpy.1373","url":null,"abstract":"<p>Scholarship on when and why humans are willing to rely on algorithms rather than other humans has made substantial progress in recent years, although virtually all such research is based on Western, educated, industrialized, rich, and democratic (WEIRD) research participants. This limits efforts to understand the cultural generalizability of attitudes toward algorithms. In this paper, I study algorithm aversion among participants from over 30 countries on all inhabited continents, thereby significantly increasing the diversity of this field's knowledge base. Furthermore, I leverage this diversity to test a theoretically derived prediction: that perceived corruption makes algorithmic decision-making more appealing. I find that participants who are born or raised in countries with high levels of perceived corruption are much less averse to algorithmic decision-making (or, in some studies, are not at all algorithm averse), relative to those from countries with low perceived corruption. Furthermore, experimentally varying corruption salience causes a decrease in algorithm aversion. I explore mechanisms and boundary conditions of these effects and discuss the implications in the context of algorithms that can both increase and decrease injustice.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 2","pages":"326-333"},"PeriodicalIF":4.8,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1373","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"49411230","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"How communication mediums shape the message","authors":"Demi Oba, Jonah Berger","doi":"10.1002/jcpy.1372","DOIUrl":"10.1002/jcpy.1372","url":null,"abstract":"<p>Communication is an integral part of everyday life. Consumers chat with friends, search for information, and complain to customer service. Salespeople pitch products, employees answer questions, and market researchers ask them. But communication does not occur in a vacuum. Modalities (e.g., speaking or writing), channels (e.g., text, phone call, or email), and devices (e.g., smartphone or computer) are the <i>mediums</i> through which communicators communicate. While these mediums often seem incidental, might they impact what gets communicated? And if so, how? This paper offers a comprehensive framework for understanding how mediums shape the message. Specifically, we argue that modality, devices, and channels all shape communication through the same two key drivers: deliberation and audience salience. As a result, the mediums communicators use to communicate impact everything from the thoughtfulness and concreteness of communicated content to the degree to which it is self-enhancing or honest. This work sheds light on the psychology of content production, provides insight into the drivers and consequences of communication, and highlights how emerging technologies may shape communication in the future.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 3","pages":"406-424"},"PeriodicalIF":4.0,"publicationDate":"2023-07-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46697869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Consumers prefer natural medicines more when treating psychological than physical conditions","authors":"Tianyi Li, David Gal","doi":"10.1002/jcpy.1371","DOIUrl":"10.1002/jcpy.1371","url":null,"abstract":"<p>Consumers generally prefer natural to synthetic drugs, a phenomenon known as the “natural preference.” Through six experiments and one archival study, the current research shows that while consumers have a general preference for natural drugs over synthetic drugs, this preference is stronger when the goal is to treat psychological rather than physical conditions. Process evidence indicates an important mechanism that explains the amplified natural preference for treating psychological conditions: Consumers are more concerned about their true selves being altered when treating psychological conditions, and they perceive natural drugs to be less likely than synthetic drugs to affect their true selves. The current research provides novel insights into the natural preference. It also offers policy and managerial implications for marketing natural remedies and pharmacological treatments for mental health conditions.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 3","pages":"425-444"},"PeriodicalIF":4.0,"publicationDate":"2023-06-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43853645","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Time moving or ego moving? How time metaphors influence perceived temporal distance","authors":"Xiaobing Xu, Miaolei Jia, Rong Chen","doi":"10.1002/jcpy.1370","DOIUrl":"10.1002/jcpy.1370","url":null,"abstract":"<p>Consumers often use spatial metaphors to describe time. Through six studies, the present research demonstrates that time metaphors influence consumers' perceptions of the temporal distance to future events. Specifically, an ego-moving metaphor, which characterizes the movement of the self across a timeline from present to future, leads consumers to perceive a target event as more temporally distant than a time-moving metaphor that illustrates the movement of the event from future to present. This time metaphor distance effect arises because the ego-moving (vs. time-moving) metaphor hinders psychological arousal and thus makes the events seem more temporally distant. We also demonstrate a downstream consequence of this effect: by lengthening the perceived temporal distance, the ego-moving (vs. time-moving) metaphor leads to greater consumer impatience in a waiting context.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 3","pages":"466-480"},"PeriodicalIF":4.0,"publicationDate":"2023-06-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47157347","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Through rose-tinted glasses: How inducing and resolving curiosity makes consumers less skeptical and improves their product evaluations","authors":"Verena Hüttl-Maack, Tara M. Sedghi, Jana M. Daume","doi":"10.1002/jcpy.1369","DOIUrl":"10.1002/jcpy.1369","url":null,"abstract":"<p>Research indicates that in general, curiosity leads to more intense processing of an advertisement, which might result in a more skeptical response toward a persuasive message. However, we propose the opposite and argue that a process of evoking curiosity toward a stimulus in the first step (with the creation of an information gap) and resolving it in the second step creates a positive affective experience. Upon receiving curiosity-resolving information after becoming curious, consumers are less skeptical toward the advertised product, which leads to a more favorable attitude and a higher purchase intention. Based on four studies, we demonstrate curiosity's skepticism-reducing effect, its downstream consequences, and the underlying mechanism of positive affect. We show that this curiosity-stimulating way of information disclosure caused the effect instead of the information itself, which remained constant. The effects occur for integral curiosity, directed at the focal product, and for incidental curiosity, elicited by an unrelated stimulus. These results contribute to understanding consumer responses to curiosity-evoking advertisements, which are widespread, and provide implications for consumer psychologists, practitioners, and policy makers.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 1","pages":"92-100"},"PeriodicalIF":4.8,"publicationDate":"2023-06-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1369","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48485279","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Expressing passion for luxury enhances perceived authenticity","authors":"SungJin Jung, Charlene Chen, Andy Yap","doi":"10.1002/jcpy.1368","DOIUrl":"10.1002/jcpy.1368","url":null,"abstract":"<p>Consumers are often viewed unfavorably when using luxury products. They are seen as seeking status and managing impressions, and therefore judged as inauthentic. How can luxury consumers alleviate these negative social consequences? Our pilot studies suggest that although many consumers are passionate about luxury products and brands, they avoid sharing this passion with others because they fear being judged negatively. However, we propose that publicly expressing one's passion for luxury can mitigate the social costs of luxury consumption. Six experiments (including three supplemental experiments) show that expressing passion for luxury causes others to perceive luxury consumers as more authentic, consequently increasing perceptions of their warmth and trustworthiness, and leading others to demonstrate greater interest in knowing more about them. Expressing passion for luxury enhances perceived authenticity by prompting observers to attribute the luxury consumption more to intrinsic motivation (e.g., consuming luxury for inherent enjoyment and pleasure) rather than extrinsic motivation (e.g., status enhancement). The effects of passion expression are attenuated for non-luxury consumption because non-luxury consumption is generally unlikely to elicit inferences about extrinsic motives.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 1","pages":"101-109"},"PeriodicalIF":4.8,"publicationDate":"2023-06-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1368","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42875743","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
M. Saeid Kermani, Theodore J. Noseworthy, Peter R. Darke
{"title":"Getting political: The value-protective effects of expressed outgroup outrage on self-brand connection","authors":"M. Saeid Kermani, Theodore J. Noseworthy, Peter R. Darke","doi":"10.1002/jcpy.1364","DOIUrl":"10.1002/jcpy.1364","url":null,"abstract":"<p>Brands are increasingly engaging in social marketing campaigns that take stances on important social issues. Such campaigns can garner considerable awareness and effectively encourage consumers to purchase the focal brand. However, they can also outrage other consumer segments who disapprove of the brand's social stance. While social campaigns that outrage consumer groups would normally be undesirable, our research investigates how they can alternatively have a positive impact for brands that support the attacked value. This prediction is based on the premise that outrage expressed towards a social campaign threatens the value involved, causing consumers who want to defend that value to engage in symbolic protective responses by strengthening self-brand connections and increasing purchase intentions. Five experiments validate this theorizing, and further show that these social threat effects are moderated by the type of outgroup that expressed the outrage and the level of viral support the expressed outrage received. Implications for the social marketing and brand relationship literatures are discussed.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 3","pages":"385-405"},"PeriodicalIF":4.0,"publicationDate":"2023-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1364","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46342340","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Steven Shepherd, Hesam Teymouri Athar, Sahel Zaboli
{"title":"On the political right, the customer is always right: Political ideology, entitlement, and complaining","authors":"Steven Shepherd, Hesam Teymouri Athar, Sahel Zaboli","doi":"10.1002/jcpy.1366","DOIUrl":"10.1002/jcpy.1366","url":null,"abstract":"<p>Across three preregistered studies and five supplementary datasets, we predicted and found that conservatives were more inclined to complain than liberals due to conservative consumers feeling a greater sense of entitlement. This research contributes to the literature by introducing consumer entitlement as a novel explanation for ideological differences in consumer behavior, and by building on previous work suggesting that conservative consumers complain less than liberals (<i>Journal of Consumer Research</i>, 2017, <b>44</b>, 477). Evidence is provided across several service contexts and types of complaining behaviors. Study 1 and 4 supplementary datasets supported the basic process. Next, theory-relevant boundary conditions provided converging process evidence. In Study 2, complaining intentions decreased among conservatives when they felt less (vs. more) entitled than the target of social comparison. In Study 3, complaining intentions decreased among conservatives when a service recovery was framed as providing special treatment. Implications and future research directions are discussed.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 1","pages":"83-91"},"PeriodicalIF":4.8,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48814025","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}