快速活动家:对社会政治事件的快速反应影响消费者行为

IF 4 2区管理学 Q2 BUSINESS

Journal of Consumer Psychology Pub Date : 2023-07-24 DOI:10.1002/jcpy.1380

Jimin Nam, Maya Balakrishnan, Julian De Freitas, A. Brooks

引用次数: 2

摘要

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Speedy activists: Firm response time to sociopolitical events influences consumer behavior

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来源期刊

Journal of Consumer Psychology Multiple-

CiteScore

8.40

自引率

14.60%

发文量

期刊介绍： The Journal of Consumer Psychology is devoted to psychological perspectives on the study of the consumer. It publishes articles that contribute both theoretically and empirically to an understanding of psychological processes underlying consumers thoughts, feelings, decisions, and behaviors. Areas of emphasis include, but are not limited to, consumer judgment and decision processes, attitude formation and change, reactions to persuasive communications, affective experiences, consumer information processing, consumer-brand relationships, affective, cognitive, and motivational determinants of consumer behavior, family and group decision processes, and cultural and individual differences in consumer behavior.