Cory Haltman, Atar Herziger, Grant E. Donnelly, Rebecca Walker Reczek
{"title":"Better late than never? Gift givers overestimate the relationship harm from giving late gifts","authors":"Cory Haltman, Atar Herziger, Grant E. Donnelly, Rebecca Walker Reczek","doi":"10.1002/jcpy.1446","DOIUrl":"10.1002/jcpy.1446","url":null,"abstract":"<p>Past work has found that there is often a mismatch between the types of gifts that individuals send and the types of gifts that recipients would prefer to receive. Moving beyond gift choice, the present work explores a novel type of giver–recipient mismatch—beliefs about the importance of sending an on-time gift. Specifically, the current work offers evidence that gift givers systematically overestimate the negative impact that a late occasion-based gift will have on their relationship with the recipient, which occurs because gift givers believe that sending a late gift will signal that they care about the recipient to a lesser extent than what the recipient perceives. As such, gift givers' overestimation of relationship harm from a late gift is attenuated when they signal care in some other way (e.g., with the amount of effort put into creating the gift). Finally, we explore the consequences of degree of gift lateness as well as the decision to not send an occasion-based gift at all on gift givers' overestimation of relationship harm.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"567-583"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1446","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341430","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Kristin Bentsen, Eileen Fischer, Per Egil Pedersen
{"title":"“It's a tough job, but somebody's got to do it”: Committed consumers' voluntary emotion work in alternative market systems","authors":"Kristin Bentsen, Eileen Fischer, Per Egil Pedersen","doi":"10.1002/jcpy.1454","DOIUrl":"10.1002/jcpy.1454","url":null,"abstract":"<p>Despite increasing attention to alternative market systems, where consumers perform considerable voluntary labor, consumer researchers have a limited understanding of the nature or implications of the emotion work entailed in making such contributions. This paper addresses this gap, focusing on “committed consumers” defined as those who provide extensive volunteer labor to support alternative markets and their principles. It does so based on hermeneutic analysis of ethnographic and netnographic data collected from participants in local food markets (REKO markets) in Norway. The paper identifies four distinct types of institutional emotion work that contribute to perpetuating alternative markets and conceptualizes how committed consumers' own emotions are affected when making such contributions. This paper extends our understanding of consumers' roles in alternative market systems and of the socially constituted and constitutive emotions entailed in consumer volunteerism.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"584-601"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1454","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341636","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman, Luigi Di Lillo
{"title":"Public perception and autonomous vehicle liability","authors":"Julian De Freitas, Xilin Zhou, Margherita Atzei, Shoshana Boardman, Luigi Di Lillo","doi":"10.1002/jcpy.1448","DOIUrl":"10.1002/jcpy.1448","url":null,"abstract":"<p>The deployment of autonomous vehicles (AVs) and the accompanying societal and economic benefits will greatly depend on how much liability AV firms will have to carry for accidents involving these vehicles, which in turn impacts their insurability and associated insurance premiums. Across three experiments (<i>N</i> = 2677), we investigate whether accidents where the AV was not at fault could become an unexpected liability risk for AV firms, by exploring consumer perceptions of AV liability. We find that when such accidents occur, the not-at-fault vehicle becomes more salient to consumers when it is an AV. As a result, consumers are more likely to view as relevant counterfactuals in which the not-at-fault vehicle might have behaved differently to avoid or minimize damage from, the accident. This leads them to judge AV firms as more liable than both firms that make human-driven vehicles and human drivers for damages when not at fault.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"551-566"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341635","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Obstacles and opportunities for sustainable consumption: A comprehensive conceptual model, literature review, and research agenda","authors":"Eduardo B. Andrade, Yan Vieites","doi":"10.1002/jcpy.70003","DOIUrl":"10.1002/jcpy.70003","url":null,"abstract":"<p>Meaningful shifts in consumption habits are essential to mitigate climate change and reduce global environmental degradation. Yet, despite the climate urgency and growing consumer concerns, the widespread adoption of sustainable behaviors has proven difficult. Why is this the case? How has the growing interdisciplinary field of sustainable consumption contributed to this debate? And where are the knowledge gaps? Guided by a comprehensive conceptual model, this article (a) delves into the key <i>market</i>, <i>individual</i>, and s<i>ocietal</i> obstacles that hinder consumers from adopting more environmentally sustainable behaviors, (b) explores how practitioners and policymakers can help consumers <i>minimize</i> or <i>circumvent</i> these deterrents, and (c) highlights the pressing gaps in the literature, offering a roadmap for advancing our understanding of how to promote sustainable practices across the consumer journey—from search and purchase to usage and disposal.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"637-662"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.70003","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341533","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"A common-sense commentary on religious values and consumer behavior","authors":"Lisa E. Bolton","doi":"10.1002/jcpy.1463","DOIUrl":"10.1002/jcpy.1463","url":null,"abstract":"<p>Aglozo and Cohen (2025) lay out their view of religion and values, and this commentary builds on their work by considering the religious landscape, infusing values with their religious underpinnings, and discussing the implications for consumer research (such as sustainability).</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"706-710"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1463","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341453","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Bunch of jerks: How brands can benefit by reappropriating insults","authors":"Katherine M. Du, Lingrui Zhou, Keisha M. Cutright","doi":"10.1002/jcpy.70001","DOIUrl":"10.1002/jcpy.70001","url":null,"abstract":"<p>Brands are increasingly finding themselves on the receiving end of negative labels from a variety of sources. While sometimes warranted, many of these negative labels feel like unwarranted or uncivil insults. Brands generally respond to such undeserved degradation by ignoring the insult, denying the insult, or perhaps apologizing to the insulter. This research explores another potential strategy: reappropriating the insult. We reveal that reappropriation—an intentional act of verbatim self-labeling with an externally imposed negative label—can garner unexpected benefits for brands, including greater advertisement click-through rate, interest, and more positive attitudes. The advantage of reappropriation is driven by perceptions of the brand's confidence and humor and is specific to situations in which the reappropriated insult is perceived to be unjustified and ultimately benign in nature. This work contributes to our understanding of how brands can recover from negative events and how reappropriation operates uniquely in an unexplored marketplace context. We also provide a novel recovery tactic for brand managers facing certain types of hostility.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"617-626"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.70001","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341622","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Religious values and consumer behavior","authors":"Eric Y. Aglozo, Adam B. Cohen","doi":"10.1002/jcpy.1464","DOIUrl":"10.1002/jcpy.1464","url":null,"abstract":"<p>Religion plays an important role in the lives of many individuals across the world, influencing various aspects of their lives. One area where the impact of religion is observed—but underexplored—is in consumer behavior. Research on the role of religion in consumer behavior is still developing, and we propose that focusing on religious values offers a promising direction for advancing this area of research. In this paper, we review existing research on values associated with religion and their influence on a wide range of consumer behavior, using Schwartz's values theory and the moral foundations theory as frameworks. But we also seek to build on these frameworks, and we conclude by suggesting potential avenues for future research on relationships between religious values and consumer behavior.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"696-705"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341547","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Courtney Szocs, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, Dipayan Biswas
{"title":"Contextual effects of color on food choices: Red ambient color induces indulgence","authors":"Courtney Szocs, Annika Abell, Ruta Ruzeviciute, Yeseul Kim, Dipayan Biswas","doi":"10.1002/jcpy.1445","DOIUrl":"10.1002/jcpy.1445","url":null,"abstract":"<p>This research examines how red ambient color in restaurants/cafeterias influences food choices. Prior research shows that red directly related to a food product (such as on nutrition labels or plates/cups) leads to avoidance of unhealthy foods. Yet, many successful fast-food restaurants (e.g., McDonald's and Dairy Queen) use red in their ambiance, suggesting that in the context of food/eating, ambient red may have a different meaning than product-related red. Indeed, the current research shows that consumers associate ambient red (e.g., wall color) with unhealthy restaurants. The presence of ambient red (vs. blue, gray, or white) leads to greater preference for unhealthy (i.e., high calorie, high fat, and indulgent) food options because consumers draw on ambient factors to make inferences about products sold in a retail establishment and then choose contextually appropriate products. The effect is moderated by the extent to which a consumer associates red with unhealthy restaurants. This research highlights how, in the context of food/eating, the placement of red influences its meaning and ultimately whether consumers approach or avoid unhealthy foods.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 4","pages":"602-616"},"PeriodicalIF":6.1,"publicationDate":"2025-10-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1445","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145341483","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}