{"title":"From beliefs to behavior: Clarifying the roles of attitudes and context","authors":"Hogeun Lee, Dolores Albarracín","doi":"10.1002/jcpy.70012","DOIUrl":"10.1002/jcpy.70012","url":null,"abstract":"<p>Two commentaries by Tormala and Rucker and by Critcher and Galak offer complementary perspectives on our target article, <i>Changing Beliefs</i> versus <i>Changing Behavior</i>. Tormala and Rucker emphasize attitudes as proximal determinants of behavior, underscoring the importance of attitude strength and measurement compatibility. Critcher and Galak propose a contextual continuum of decision making that situates belief influence within unprompted, opportunity-based, and prompted behavioral contexts, illustrating how contextual factors shape the recruitment of beliefs for specific actions. In this response, we clarify the relations among beliefs, attitudes, and context; address the misconception that our model overemphasizes inferential reasoning; and extend the framework to integrate evaluative and contextual determinants of behavior. This synthesis offers a comprehensive account in which attitudes function as inferential products of belief processing, while contexts determine when and how these processes are activated.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"36 1","pages":"151-155"},"PeriodicalIF":6.1,"publicationDate":"2026-01-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.70012","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"145983585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}