Stefan J. Hock, Kristen A. Ferguson, Kelly B. Herd
{"title":"The mobile giving gap: The negative impact of smartphones on donation behavior","authors":"Stefan J. Hock, Kristen A. Ferguson, Kelly B. Herd","doi":"10.1002/jcpy.1418","DOIUrl":"10.1002/jcpy.1418","url":null,"abstract":"<p>While charities typically use the same messaging when appealing to consumers on their smartphones and PCs, this approach may backfire. Across three studies, we find consumers are less likely to donate on their smartphones (vs. PCs), a phenomenon we call the <i>mobile giving gap</i>. In study 1, we demonstrate that consumers are less willing to donate real money to a charitable organization. In study 2, we provide process support and demonstrate that the focal effect is mediated by other-focus. Finally, a field experiment using Google display ads (study 3) replicates the focal effect and demonstrates that the negative impact of smartphones is attenuated when the appeal explicitly focuses on others (vs. the self). This study not only provides additional process support, but also suggests an easily implementable strategy that charities can use to close the <i>mobile giving gap</i>. Taken together, our findings offer theoretical insights related to the mobile mindset and its impact on consumer behavior and highlight that charities should tailor their donation appeals based on device type.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"281-287"},"PeriodicalIF":6.1,"publicationDate":"2024-03-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140599055","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"The discount consolidation effect: How brands can present quantity discounts more effectively","authors":"Haiyang Yang, Dipankar Chakravarti","doi":"10.1002/jcpy.1407","DOIUrl":"10.1002/jcpy.1407","url":null,"abstract":"<p>How should brands present quantity discounts to increase consumer appeal? We propose that, compared to distributed presentations that spread a discount across units (e.g., buy two, get 30% off on each unit), consolidated presentations that place the discount on a single unit (e.g., buy two, get 60% off on the second unit) can lead to a higher purchase likelihood. Four studies demonstrate this “discount consolidation effect” across a variety of consumption contexts, product categories and price levels. The studies show that this effect occurs because compared to consolidated presentations of a quantity discount, distributed presentations can lead to less favorable perceptions about the quality of the discounted product and about the savings offered. We also identify an important boundary condition, illustrating that when the discount offered is substantively small in size, the effect is attenuated. These findings add to the theoretical literature and offer actionable managerial insights.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 4","pages":"620-631"},"PeriodicalIF":6.1,"publicationDate":"2024-03-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140165572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Massimiliano Ostinelli, Andrea Bonezzi, Monika Lisjak
{"title":"Unintended effects of algorithmic transparency: The mere prospect of an explanation can foster the illusion of understanding how an algorithm works","authors":"Massimiliano Ostinelli, Andrea Bonezzi, Monika Lisjak","doi":"10.1002/jcpy.1416","DOIUrl":"10.1002/jcpy.1416","url":null,"abstract":"<p>This research shows that merely believing that one can access an explanation of how an algorithm works can foster an illusory sense of understanding the algorithm, even when people do not actually access and read the explanation. This effect occurs because the belief that one can access an explanation provides a feeling of empowerment that fosters an illusory sense of understanding. In turn, this illusory sense of understanding can yield unfounded reliance on algorithmic determinations. We further show that this effect is moderated by the target of an explanation and by the perceived utility of an explanation in enabling consumers to use an algorithm more effectively. From a theoretical standpoint, we offer a novel psychological account of illusory understanding based on empowerment. From a practical standpoint, we point to an unintended effect of algorithmic transparency: merely knowing that one can access an explanation for how an algorithm works may lull consumers into a false sense of understanding that yields unfounded reliance on algorithmic recommendations.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"203-219"},"PeriodicalIF":6.1,"publicationDate":"2024-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140146959","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Historizing the present: Research agenda and implications for consumer behavior","authors":"Dafna Goor, Anat Keinan, Nailya Ordabayeva","doi":"10.1002/jcpy.1417","DOIUrl":"10.1002/jcpy.1417","url":null,"abstract":"<p>This paper conceptualizes the phenomenon of <i>historizing the present</i>, defined as emphasizing the historical significance of present events and treating the present from the perspective of history. The authors identify four modes of historizing the present (emphasizing that: (1) the present will shape history; (2) the present is a unique moment in history; (3) the present will be remembered in history; (4) the present echoes history) and demonstrate how historizing can be employed by marketers of for-profit and nonprofit organizations in a variety of contexts. The paper examines the psychological implications of appreciating the historical significance of the present and outlines a research agenda for studying the downstream behavioral consequences of historizing the present across diverse substantive consumer domains. It concludes with an examination of the broader societal implications of historizing the present as well as its implications for consumer well-being.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 1","pages":"98-120"},"PeriodicalIF":6.1,"publicationDate":"2024-03-12","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1417","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140115117","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Ashley N. Angulo, Noah J. Goldstein, Michael I. Norton
{"title":"Friendship fallout and bailout backlash: The psychology of borrowing and lending","authors":"Ashley N. Angulo, Noah J. Goldstein, Michael I. Norton","doi":"10.1002/jcpy.1410","DOIUrl":"10.1002/jcpy.1410","url":null,"abstract":"<p>Six studies explore the psychology of borrowing and lending. Across two different contexts—friends lending to friends and taxpayers bailing out businesses—lenders are angrier with borrowers who specifically make hedonic (as opposed to utilitarian) purchases with loaned money. This anger is pronounced enough that lenders' negative feelings toward borrowers who made past hedonic (vs. utilitarian) purchases remains even after they have been fully repaid. Undergirding lender anger is <i>deserved oversight</i>—a novel construct capturing people's belief that they deserve control and say over another's decision-making. Borrowers and lenders do not agree on who deserves oversight over how the loaned funds are spent in large part because they differ in how much perceived ownership they each feel over the money. When lenders are yet to be repaid, their desire for oversight extends even to purchases made separately from the loaned amount. Finally, these processes and consequences are most powerful when money is lent compared with other forms of exchange, such as gifting money or being paid for work.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 1","pages":"3-21"},"PeriodicalIF":6.1,"publicationDate":"2024-03-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140071268","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Avoiding embarrassment online: Response to and inferences about chatbots when purchases activate self-presentation concerns","authors":"Jianna Jin, Jesse Walker, Rebecca Walker Reczek","doi":"10.1002/jcpy.1414","DOIUrl":"10.1002/jcpy.1414","url":null,"abstract":"<p>We explore how self-presentation concerns and the desire to avoid embarrassment impact two distinct types of interactions consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. We propose that consumers feel less embarrassed with a chatbot than a human service agent in purchase contexts where self-presentation concerns are active because consumers ascribe less mind to chatbots. Therefore, when a chat agent's identity is ambiguous, consumers with greater self-presentation concerns are more likely to infer that an agent is human because this judgment allows consumers to proactively protect themselves from potential embarrassment in the event they are interacting with a human. We further show that when agent identity is clearly disclosed, consumers respond more positively to chatbots than human agents. However, this effect is contingent on the extent to which the chatbot is imbued with human characteristics: Anthropomorphizing chatbots leads consumers with higher self-presentation concerns to ascribe more mind to even clearly identified chatbots, resulting in a more negative consumer response.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"185-202"},"PeriodicalIF":6.1,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1414","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139836869","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Avoiding embarrassment online: Response to and inferences about chatbots when purchases activate self-presentation concerns","authors":"Jianna Jin, Jesse Walker, Rebecca Walker Reczek","doi":"10.1002/jcpy.1414","DOIUrl":"10.1002/jcpy.1414","url":null,"abstract":"<p>We explore how self-presentation concerns and the desire to avoid embarrassment impact two distinct types of interactions consumers have with chatbots: interactions when a chatbot's identity is (1) not disclosed and therefore ambiguous or (2) disclosed. We propose that consumers feel less embarrassed with a chatbot than a human service agent in purchase contexts where self-presentation concerns are active because consumers ascribe less mind to chatbots. Therefore, when a chat agent's identity is ambiguous, consumers with greater self-presentation concerns are more likely to infer that an agent is human because this judgment allows consumers to proactively protect themselves from potential embarrassment in the event they are interacting with a human. We further show that when agent identity is clearly disclosed, consumers respond more positively to chatbots than human agents. However, this effect is contingent on the extent to which the chatbot is imbued with human characteristics: Anthropomorphizing chatbots leads consumers with higher self-presentation concerns to ascribe more mind to even clearly identified chatbots, resulting in a more negative consumer response.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"185-202"},"PeriodicalIF":6.1,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1414","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139777141","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Aradhna Krishna, Andrea Webb Luangrath, Joann Peck
{"title":"A review of touch research in consumer psychology","authors":"Aradhna Krishna, Andrea Webb Luangrath, Joann Peck","doi":"10.1002/jcpy.1413","DOIUrl":"10.1002/jcpy.1413","url":null,"abstract":"<p>This article details the theoretical foundation of haptics in consumer research. We structure the review using a continuum from proximal touch-based interactions to increasingly distal interactions through devices, imagery, or language use. We begin with a focus on product/object touch in marketing highlighting touch for haptic information, touch for haptic pleasure, and touch for nonhaptic functional reasons. We then elaborate on research considering work compensating for actual touch through various mechanisms including device-mediated touch and imagery processing. Next, we examine interpersonal touch followed by a discussion on touch in sensory words and textual paralanguage. The authors note various avenues for future research in haptics with the aim to encourage research in consumer psychology and marketing.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"34 2","pages":"359-381"},"PeriodicalIF":6.1,"publicationDate":"2024-02-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1413","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779466","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons
{"title":"When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products","authors":"Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons","doi":"10.1002/jcpy.1415","DOIUrl":"10.1002/jcpy.1415","url":null,"abstract":"<p>Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo-integrated products embody the depicted entity's underlying essence. As such, in cases where consumption compromises the product's integrity (e.g., food, disposable goods), people are less likely to consume photo-integrated products because doing so is perceived as destroying the depicted entity's essence, which elicits moral discomfort. In contrast, when the photographic image remains intact through consumption, as is the case with durable goods (e.g., magnets), people increase consumption of photo-integrated products relative to products without photo integration, consistent with their popularity in the marketplace. We highlight two strategies to promote more positive outcomes for managers and consumers alike: (1) choose images of entities whose essence destruction is perceived as less immoral, and (2) increase the durability of the product so the depicted entity's essence is preserved through consumption.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"220-237"},"PeriodicalIF":6.1,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1415","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139779719","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons
{"title":"When do photos on products hurt or help consumption? How magical thinking shapes consumer reactions to photo-integrated products","authors":"Freeman Wu, Adriana Samper, Andrea C. Morales, Gavan J. Fitzsimons","doi":"10.1002/jcpy.1415","DOIUrl":"10.1002/jcpy.1415","url":null,"abstract":"<p>Consumers and companies frequently integrate products with lifelike photographs of people, animals, and other entities. However, consumer responses to such products are relatively unknown. Drawing on magical thinking and moral psychology, we propose that, due to a photograph's lifelike resemblance to its referent, consumers believe that photo-integrated products embody the depicted entity's underlying essence. As such, in cases where consumption compromises the product's integrity (e.g., food, disposable goods), people are less likely to consume photo-integrated products because doing so is perceived as destroying the depicted entity's essence, which elicits moral discomfort. In contrast, when the photographic image remains intact through consumption, as is the case with durable goods (e.g., magnets), people increase consumption of photo-integrated products relative to products without photo integration, consistent with their popularity in the marketplace. We highlight two strategies to promote more positive outcomes for managers and consumers alike: (1) choose images of entities whose essence destruction is perceived as less immoral, and (2) increase the durability of the product so the depicted entity's essence is preserved through consumption.</p>","PeriodicalId":48365,"journal":{"name":"Journal of Consumer Psychology","volume":"35 2","pages":"220-237"},"PeriodicalIF":6.1,"publicationDate":"2024-02-13","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://myscp.onlinelibrary.wiley.com/doi/epdf/10.1002/jcpy.1415","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139839803","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}