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International Journal of Advertising最新文献

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The development and testing of a pictogram signaling advertising in online videos 网络视频中象形信号广告的开发与测试
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-07 DOI: 10.1080/02650487.2023.2242673
S. C. Boerman, E. Rozendaal, E. V. van Reijmersdal
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引用次数: 1
Using the FCB grid to understand privacy concerns in social media advertising 使用FCB网格来理解社交媒体广告中的隐私问题
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-03 DOI: 10.1080/02650487.2023.2242020
Kibum Youn, Matthew Pittman, E. Haley
{"title":"Using the FCB grid to understand privacy concerns in social media advertising","authors":"Kibum Youn, Matthew Pittman, E. Haley","doi":"10.1080/02650487.2023.2242020","DOIUrl":"https://doi.org/10.1080/02650487.2023.2242020","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46023827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing 社交媒体关注者代理在网红营销中的作用:基于启发式-系统信息处理模型的研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-28 DOI: 10.1080/02650487.2023.2229148
Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai
{"title":"The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing","authors":"Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai","doi":"10.1080/02650487.2023.2229148","DOIUrl":"https://doi.org/10.1080/02650487.2023.2229148","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48699417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns 物质主义和道德认同对社交媒体环境运动中后中和行为的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-27 DOI: 10.1080/02650487.2023.2226510
Yuhosua Ryoo, Soheil Kafiliveyjuyeh, J. A. Lee, W. Kim, Yongjun Sung
{"title":"The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns","authors":"Yuhosua Ryoo, Soheil Kafiliveyjuyeh, J. A. Lee, W. Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2226510","DOIUrl":"https://doi.org/10.1080/02650487.2023.2226510","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46050247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Perspectives: a research-based guide for brand activism 视角:基于研究的品牌行动主义指南
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-26 DOI: 10.1080/02650487.2023.2228117
P. Verlegh
{"title":"Perspectives: a research-based guide for brand activism","authors":"P. Verlegh","doi":"10.1080/02650487.2023.2228117","DOIUrl":"https://doi.org/10.1080/02650487.2023.2228117","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42186541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers 与坚定的可持续发展信息交替播放框架:占主导地位的品牌如何激励非绿色消费者
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-07 DOI: 10.1080/02650487.2023.2219150
T. Milfeld, Matthew Pittman
{"title":"Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers","authors":"T. Milfeld, Matthew Pittman","doi":"10.1080/02650487.2023.2219150","DOIUrl":"https://doi.org/10.1080/02650487.2023.2219150","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study 品牌内容和社交媒体使用动机是社交媒体品牌结果的驱动因素：一项跨文化研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-27 DOI: 10.1080/02650487.2023.2215079
Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker
{"title":"Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study","authors":"Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker","doi":"10.1080/02650487.2023.2215079","DOIUrl":"https://doi.org/10.1080/02650487.2023.2215079","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48058875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Luxury brands’ live streaming sales: the roles of streamer identity and level strategy 奢侈品牌的直播销售:主播身份和级别策略的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-27 DOI: 10.1080/02650487.2023.2215075
Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu
{"title":"Luxury brands’ live streaming sales: the roles of streamer identity and level strategy","authors":"Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu","doi":"10.1080/02650487.2023.2215075","DOIUrl":"https://doi.org/10.1080/02650487.2023.2215075","url":null,"abstract":"Abstract Today, live streaming selling has grown and pioneered sales opportunities for luxury brands. Through a lens of influencer marketing and source credibility theory, this study investigates the role of streamer identity (i.e. internet celebrities and e-shop sellers) and streamer level (macro vs. micro) on luxury brands’ live streaming sales. Using fixed-effect models, the data from 7,164 live streaming campaigns between 1 August 2020 and 31 December 2020 are analyzed covering 17 international luxury brands on Taobao Live. The results suggest the use of a greater number of internet celebrities and e-shop sellers yields greater live streaming sales. Internet celebrities’ live streaming sales are positively associated with e-shop sellers’ live streaming sales. We further find that the streamer level moderates the effects of internet celebrity count and e-shop seller count on live streaming sales. These findings offer novel managerial implications for luxury brands’ streamer selection strategies.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44250128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Message assertiveness and price discounts: differences between hedonic and utilitarian consumption 信息自信与价格折扣：享乐消费与功利消费的差异
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-26 DOI: 10.1080/02650487.2023.2213556
Dongwon Choi, H. Bang, Sukki Yoon, T. Baek
{"title":"Message assertiveness and price discounts: differences between hedonic and utilitarian consumption","authors":"Dongwon Choi, H. Bang, Sukki Yoon, T. Baek","doi":"10.1080/02650487.2023.2213556","DOIUrl":"https://doi.org/10.1080/02650487.2023.2213556","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-05-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43114371","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Thoughts on cross-cultural advertising research in 2023 2023年跨文化广告研究的思考
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-22 DOI: 10.1080/02650487.2023.2214956
C. R. Taylor
{"title":"Thoughts on cross-cultural advertising research in 2023","authors":"C. R. Taylor","doi":"10.1080/02650487.2023.2214956","DOIUrl":"https://doi.org/10.1080/02650487.2023.2214956","url":null,"abstract":"Cross-cultural advertising research has long been a topic of interest. as the global economy has seen increased interaction and over the past several decades, the study of advertising in an international and/or global context remains important. Yet, it seems that research on international aspects of advertising has slowed down (see Ford, Mueller, and Mueller 2023 for a historical analysis of iJa papers on the topic). there are a few different reasons for this. i’d like to focus on four reasons why i believe fewer cross-cultural advertising studies are being published and offer some potential avenues for future research that would be of interest to the International Journal of Advertising.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":null,"pages":null},"PeriodicalIF":6.7,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43394569","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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