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The bilateral image flow in sponsorship: an extension of Prendergast, Paliwal, and Mazodier (2016)

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2023-04-22 DOI:10.1080/02650487.2023.2197768
Jakeun Koo, Jun Heo
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赞助中的双边形象流动：Prendergast、Paliwal和Mazodier的延伸（2016）
本文章由计算机程序翻译，如有差异，请以英文原文为准。
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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