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International Journal of Advertising最新文献

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Promoting eco-friendly advertising on social media: the fit between appeals and tie strength 在社交媒体上推广环保广告:吸引力与影响力之间的契合
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-14 DOI: 10.1080/02650487.2023.2243732
Jun Yan, Jingjing Pan, Zhen Li, Y. Chang
{"title":"Promoting eco-friendly advertising on social media: the fit between appeals and tie strength","authors":"Jun Yan, Jingjing Pan, Zhen Li, Y. Chang","doi":"10.1080/02650487.2023.2243732","DOIUrl":"https://doi.org/10.1080/02650487.2023.2243732","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-14","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44630961","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions 数字世界中不起眼和不起眼的奢侈品消费：见解、含义和未来研究方向
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-11 DOI: 10.1080/02650487.2023.2246260
Aniruddha Pangarkar, Paurav Shukla
{"title":"Conspicuous and inconspicuous consumption of luxury goods in a digital world: insights, implications, and future research directions","authors":"Aniruddha Pangarkar, Paurav Shukla","doi":"10.1080/02650487.2023.2246260","DOIUrl":"https://doi.org/10.1080/02650487.2023.2246260","url":null,"abstract":"Abstract Luxury brands are conduits of attractiveness, desirability, and status and their demand has not been impacted by economic recessions or calamities like the pandemic. Over the years, consumers have purchased luxury brands to engage in conspicuous consumption in order to demonstrate elite status and wealth. Recent research on luxury brands has also generated alternate forms of luxury consumption, notably inconspicuous consumption and inconspicuous minimalism. The digital era poses significant challenges and opportunities to luxury retailers. This article explores the various types of luxury consumption and the trends that exist in digital marketing which luxury advertisers can effectively leverage such as counterfeit brands, virtual reality, augmented reality, phygital, and luxury democratization. These strategies can help luxury advertisers prepare better for engaging customers, involving them throughout different stages of the purchase decision, and bolstering sales and revenues.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"42 1","pages":"1226 - 1238"},"PeriodicalIF":6.7,"publicationDate":"2023-08-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46962040","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
The development and testing of a pictogram signaling advertising in online videos 网络视频中象形信号广告的开发与测试
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-07 DOI: 10.1080/02650487.2023.2242673
S. C. Boerman, E. Rozendaal, E. V. van Reijmersdal
{"title":"The development and testing of a pictogram signaling advertising in online videos","authors":"S. C. Boerman, E. Rozendaal, E. V. van Reijmersdal","doi":"10.1080/02650487.2023.2242673","DOIUrl":"https://doi.org/10.1080/02650487.2023.2242673","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45906762","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
Using the FCB grid to understand privacy concerns in social media advertising 使用FCB网格来理解社交媒体广告中的隐私问题
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-08-03 DOI: 10.1080/02650487.2023.2242020
Kibum Youn, Matthew Pittman, E. Haley
{"title":"Using the FCB grid to understand privacy concerns in social media advertising","authors":"Kibum Youn, Matthew Pittman, E. Haley","doi":"10.1080/02650487.2023.2242020","DOIUrl":"https://doi.org/10.1080/02650487.2023.2242020","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46023827","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing 社交媒体关注者代理在网红营销中的作用:基于启发式-系统信息处理模型的研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-28 DOI: 10.1080/02650487.2023.2229148
Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai
{"title":"The role of social media followers’ agency in influencer marketing: a study based on the heuristic–systematic model of information processing","authors":"Longzhao Zheng, Bingrui Huang, Hongfeng Qiu, Haiqing Bai","doi":"10.1080/02650487.2023.2229148","DOIUrl":"https://doi.org/10.1080/02650487.2023.2229148","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-06-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48699417","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns 物质主义和道德认同对社交媒体环境运动中后中和行为的影响
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-27 DOI: 10.1080/02650487.2023.2226510
Yuhosua Ryoo, Soheil Kafiliveyjuyeh, J. A. Lee, W. Kim, Yongjun Sung
{"title":"The impact of materialism and moral identity on post-neutralization behavior in social media environmental campaigns","authors":"Yuhosua Ryoo, Soheil Kafiliveyjuyeh, J. A. Lee, W. Kim, Yongjun Sung","doi":"10.1080/02650487.2023.2226510","DOIUrl":"https://doi.org/10.1080/02650487.2023.2226510","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-06-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46050247","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 4
Perspectives: a research-based guide for brand activism 视角:基于研究的品牌行动主义指南
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-26 DOI: 10.1080/02650487.2023.2228117
P. Verlegh
{"title":"Perspectives: a research-based guide for brand activism","authors":"P. Verlegh","doi":"10.1080/02650487.2023.2228117","DOIUrl":"https://doi.org/10.1080/02650487.2023.2228117","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"1 1","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-06-26","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42186541","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers 与坚定的可持续发展信息交替播放框架:占主导地位的品牌如何激励非绿色消费者
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-06-07 DOI: 10.1080/02650487.2023.2219150
T. Milfeld, Matthew Pittman
{"title":"Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers","authors":"T. Milfeld, Matthew Pittman","doi":"10.1080/02650487.2023.2219150","DOIUrl":"https://doi.org/10.1080/02650487.2023.2219150","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-06-07","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"47770076","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study 品牌内容和社交媒体使用动机是社交媒体品牌结果的驱动因素：一项跨文化研究
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-27 DOI: 10.1080/02650487.2023.2215079
Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker
{"title":"Branded content and motivations for social media use as drivers of brand outcomes on social media: a cross-cultural study","authors":"Cristian Buzeta, Freya De Keyzer, N. Dens, Patrick De Pelsmacker","doi":"10.1080/02650487.2023.2215079","DOIUrl":"https://doi.org/10.1080/02650487.2023.2215079","url":null,"abstract":"","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":" ","pages":""},"PeriodicalIF":6.7,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48058875","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Luxury brands’ live streaming sales: the roles of streamer identity and level strategy 奢侈品牌的直播销售:主播身份和级别策略的作用
IF 6.7 3区 管理学
International Journal of Advertising Pub Date : 2023-05-27 DOI: 10.1080/02650487.2023.2215075
Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu
{"title":"Luxury brands’ live streaming sales: the roles of streamer identity and level strategy","authors":"Guoxin Li, Yue Cao, Bo Lu, Yunzhijun Yu, Honglei Liu","doi":"10.1080/02650487.2023.2215075","DOIUrl":"https://doi.org/10.1080/02650487.2023.2215075","url":null,"abstract":"Abstract Today, live streaming selling has grown and pioneered sales opportunities for luxury brands. Through a lens of influencer marketing and source credibility theory, this study investigates the role of streamer identity (i.e. internet celebrities and e-shop sellers) and streamer level (macro vs. micro) on luxury brands’ live streaming sales. Using fixed-effect models, the data from 7,164 live streaming campaigns between 1 August 2020 and 31 December 2020 are analyzed covering 17 international luxury brands on Taobao Live. The results suggest the use of a greater number of internet celebrities and e-shop sellers yields greater live streaming sales. Internet celebrities’ live streaming sales are positively associated with e-shop sellers’ live streaming sales. We further find that the streamer level moderates the effects of internet celebrity count and e-shop seller count on live streaming sales. These findings offer novel managerial implications for luxury brands’ streamer selection strategies.","PeriodicalId":48111,"journal":{"name":"International Journal of Advertising","volume":"42 1","pages":"1178 - 1200"},"PeriodicalIF":6.7,"publicationDate":"2023-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44250128","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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