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Altercast framing with assertive sustainability messages: how dominant brands can motivate non-green consumers

IF 5.3 3区 管理学 Q1 BUSINESS
International Journal of Advertising Pub Date : 2023-06-07 DOI:10.1080/02650487.2023.2219150
T. Milfeld, Matthew Pittman
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来源期刊
International Journal of Advertising
International Journal of Advertising Multiple-
CiteScore
13.90
自引率
19.40%
发文量
66
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