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Использование модели 3S для продвижения собственных торговых марок продуктов здорового питания 使用3S模型来推广自己的健康食品品牌。
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-154-166
С. К. Старов, Е Г Назаренко, Игорь Валентинович Гладких, В И Черенков
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引用次数: 0
Коммуникационный дизайн упаковки 包装通信设计
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-40-51
Людмила Чернуха, Лилия Томильцева
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引用次数: 0
Некорпоративный канал в «Дзене» как эффективный инструмент для решения b-2-b-задач zen中的非公司通道是解决b-2-b问题的有效工具。
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-80-84
А. А. Барышев
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引用次数: 0
Технология создания эффективного сообщения для онлайн-рекламы и интернет-маркетинга при продвижении бренда 在推广品牌时，为网络广告和网络营销创造有效信息的技术
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-138-147
Екатерина Лосевская
{"title":"Технология создания эффективного сообщения для онлайн-рекламы и интернет-маркетинга при продвижении бренда","authors":"Екатерина Лосевская","doi":"10.36627/2618-8902-2023-2-2-138-147","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-138-147","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"12 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"78554245","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Корпоративный бренд и система персональных брендов 公司品牌和个人品牌系统
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-10-19
Юлия Федькина
{"title":"Корпоративный бренд и система персональных брендов","authors":"Юлия Федькина","doi":"10.36627/2618-8902-2023-1-1-10-19","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-10-19","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"3 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83222945","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Клеймы против минимализма: как найти баланс? 品牌对极简主义:如何平衡?
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-104-115
Людмила Чернуха, Екатерина Бирюкова
{"title":"Клеймы против минимализма: как найти баланс?","authors":"Людмила Чернуха, Екатерина Бирюкова","doi":"10.36627/2618-8902-2023-2-2-104-115","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-104-115","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"9 19 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88818015","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Маркетинговые исследования — ключевой инструмент при разработке бренда 营销研究是品牌开发的关键工具。
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-116-121
Александра Альтергот
{"title":"Маркетинговые исследования — ключевой инструмент при разработке бренда","authors":"Александра Альтергот","doi":"10.36627/2618-8902-2023-2-2-116-121","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-116-121","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"4 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73251884","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Мимикрия под ребрендинг. Как не стать неудачным клоном уходящих брендов 模仿重塑品牌。如何避免成为一个失败的品牌克隆。
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-2-8
М.Ф. Дорохова
{"title":"Мимикрия под ребрендинг. Как не стать неудачным клоном уходящих брендов","authors":"М.Ф. Дорохова","doi":"10.36627/2618-8902-2023-1-1-2-8","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-2-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"22 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79015852","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Эффективное использование системы мониторинга для отслеживания упоминаний бренда 有效使用监测系统跟踪品牌引用
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-148-152
Юлия Бюрг
{"title":"Эффективное использование системы мониторинга для отслеживания упоминаний бренда","authors":"Юлия Бюрг","doi":"10.36627/2618-8902-2023-2-2-148-152","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-148-152","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"89 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"72832618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
«Лимонный» брендинг “柠檬”品牌
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-98-103
Борис Баканов
{"title":"«Лимонный» брендинг","authors":"Борис Баканов","doi":"10.36627/2618-8902-2023-2-2-98-103","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-2-2-98-103","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"115 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"84067529","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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