Journal of Brand Management最新文献

Exploring the effect of incidental priming when measuring trademark genericism 探索测量商标通用性时附带引物的影响

IF 4.1

Journal of Brand Management Pub Date : 2024-09-05 DOI: 10.1057/s41262-024-00369-6

Robert A. Peterson, Jeffrey A. Peterson

引用次数: 0

When brand cynicism turns into brand hate: the mediating role of brand hate on the relationship between brand cynicism and negative WOM 当品牌愤世嫉俗变成品牌仇恨：品牌仇恨对品牌愤世嫉俗与负面 WOM 关系的中介作用

IF 4.1

Journal of Brand Management Pub Date : 2024-09-02 DOI: 10.1057/s41262-024-00368-7

Ramazan Kurtoğlu, Tuğba Özbölük, Behiye Altın

引用次数: 0

Redefining brand identity and internal communications in turbulent times: the case of Banco Sabadell 在动荡时期重新定义品牌形象和内部沟通：萨瓦德尔银行案例

IF 4.1

Journal of Brand Management Pub Date : 2024-08-13 DOI: 10.1057/s41262-024-00366-9

Rafael Bravo, José M. Pina, Beatriz Tirado

引用次数: 0

Act your age to engage: field evidence on parent versus brand extension 表现出你的年龄才能参与：父母与品牌延伸的实地证据

IF 4.1

Journal of Brand Management Pub Date : 2024-08-13 DOI: 10.1057/s41262-024-00367-8

Liam Tincknell, Frank Mathmann, Benno Torgler, Husain Salilul Akareem

引用次数: 0

Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity 以价值共创行为为中介，探讨虚拟旅游社区特征对目的地品牌资产的影响

IF 4.1

Journal of Brand Management Pub Date : 2024-07-05 DOI: 10.1057/s41262-024-00365-w

Lishan Xie, Xinhua Guan, Shih-Shuo Yeh, Tzung-Cheng Huan

{"title":"Using value co-creation behavior as a mediator to explore the influence of virtual tourism community characteristics on destination brand equity","authors":"Lishan Xie, Xinhua Guan, Shih-Shuo Yeh, Tzung-Cheng Huan","doi":"10.1057/s41262-024-00365-w","DOIUrl":"https://doi.org/10.1057/s41262-024-00365-w","url":null,"abstract":"This paper investigates the influence of community characteristics (community leaders’ enthusiasm and community members’ offline activities) on destination brand equity (destination brand image and destination brand awareness) by considering value co-creation in virtual tourism communities. By obtaining 344 usable questionnaires, it was possible to perform structural equation modeling to test hypotheses. This study finds that virtual tourism community leaders’ enthusiasm and community members’ offline activities have positive influences on community members’ value co-creation behavior, which consequently impacts destination brand image and destination brand awareness. Furthermore, community members’ value co-creation behavior partially mediates the influence of community leaders’ enthusiasm on destination brand image and destination brand awareness. This study contributes by offering new evidence for destination brand equity antecedents, enriching virtual tourism community literature, and guiding community leaders in fostering positive member behavior, while providing valuable insights for local brand managers and destination management organizations in tourism planning and policy formulation.","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"17 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-07-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141573439","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction 品牌酷感如何影响顾客的共同创造意愿？顾客灵感的中介效应和顾客互动的调节效应

IF 4.1

Journal of Brand Management Pub Date : 2024-06-19 DOI: 10.1057/s41262-024-00364-x

Fan Zhang, Huan Li, Zewei Xue, Jiaxun He

{"title":"How brand coolness influences customers’ willingness to co-create? The mediating effect of customer inspiration and the moderating effect of customer interaction","authors":"Fan Zhang, Huan Li, Zewei Xue, Jiaxun He","doi":"10.1057/s41262-024-00364-x","DOIUrl":"https://doi.org/10.1057/s41262-024-00364-x","url":null,"abstract":"Building brand coolness is widely used as a means of brand innovation and differentiation strategy, but its potential benefits have not been explored yet. In this paper, a multilevel mediation model with moderating effects was hypothesized. Integrating social exchange and customer inspiration theories, we examine how brand coolness influences customers co-creation willingness via inspiration. We also investigate the role of different interaction types in this process. This lead to a questionnaire that was distributed to a total of 400 customers within 10 branded sports chain stores. Our findings show that brand coolness positively impacts customers willingness to co-create through customer inspiration. Moreover, interaction exhibits different effects at various stages: increased customer-to-customer interaction weakens the impact of brand coolness on inspiration, whereas heightened brand-customer interaction fortifies indirect brand coolness effects that are contingent upon customer interactions. These findings deepen the exploration of brand coolness strategic value, provide positive confirmation of the applicability of social exchange theory within brand management, and enrich the mechanisms involved in formation and functioning of customer inspiration. Moreover, it provides brand managers with a feasible way to enhance customers willingness to co-create and a new perspective on managing customer relationships.","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"44 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-06-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141511889","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping 品牌如何减轻负面数字客户体验的后果？研究品牌依恋、品牌社区支持和适应性应对的作用

IF 4.1

Journal of Brand Management Pub Date : 2024-06-03 DOI: 10.1057/s41262-024-00363-y

Sampa Anupurba Pahi, Anuj Jain, Debasis Pradhan

{"title":"How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping","authors":"Sampa Anupurba Pahi, Anuj Jain, Debasis Pradhan","doi":"10.1057/s41262-024-00363-y","DOIUrl":"https://doi.org/10.1057/s41262-024-00363-y","url":null,"abstract":"Customers, constantly in search of hedonic wellbeing, are increasingly interacting with brands on digital platforms. While doing so, negative digital experiences often reduce their hedonic wellbeing. However, the reasons and remedies for unintended consequences of negative experiences are not clear. We conducted three experiments to uncover how and when the impact of negative digital experiences on hedonic wellbeing could be mitigated. Our findings suggest that digital brand attachment is the underlying mechanism for the influence of negative digital customer experience on customers’ hedonic wellbeing. Both adaptive coping ability and online brand community support alleviate the undesirable influence of negative digital customer experience on hedonic wellbeing through digital brand attachment. However, adaptive coping and online brand community support have no effect on the direct relationship between negative digital experience and hedonic wellbeing, a counterintuitive finding. Our findings offer theoretical insights into how negative digital customer experience affects hedonic wellbeing, and by uncovering the underlying psychological mechanism; this research also demonstrates the boundary conditions for the relationship between negative digital experience and hedonic wellbeing. We offer remedies for firms to increase brand community support and design different redressal strategies for customers with distinct levels of adaptive coping.","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"23 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-06-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141256299","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side 名人属性如何破坏直播商业中的客户-品牌关系：阴暗面

IF 4.1

Journal of Brand Management Pub Date : 2024-05-04 DOI: 10.1057/s41262-024-00362-z

Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Prianka Sarker, Yogesh K. Dwivedi

{"title":"How celebrity attributes damage customer–brand relationship in live streaming commerce: a dark side","authors":"Zhucheng Shao, Jessica Sze Yin Ho, Garry Wei-Han Tan, Keng-Boon Ooi, Prianka Sarker, Yogesh K. Dwivedi","doi":"10.1057/s41262-024-00362-z","DOIUrl":"https://doi.org/10.1057/s41262-024-00362-z","url":null,"abstract":"This study examines the effect of celebrity attributes on customer–brand relationships from a dark side in live streaming commerce by extending a Stimulus-Organism-Response theory. An online self-administered questionnaire was conducted to collect the data with 317 valid replies and analyse it using a multi-analytical hybrid structural equation modelling–artificial neural network approach. The results reveal that, in addition to a positive correlation from brand betrayal to brand hate, a negative reputation can drive both brand betrayal and brand hate, while advertisement inauthenticity and expertise scarcity induce brand betrayal only. In turn, brand hate can generate all the negative outcomes, while brand betrayal cannot lead to brand revenge and retaliation. The study implications enrich the extant literature on customer–brand relationships and live streaming commerce, reveal the stimuli in celebrity attributes and responses in brand outcomes and highlight the effect of brand betrayal and brand hate that bridge stimuli and responses. The practical implications suggest practitioners focus on a high congruence between celebrities and brands when adopting endorsements, building a continual consumer–brand relationship and proper remedy. The originality of this research is the higher-order construct of brand hate and integrated brand outcomes.","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"43 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-05-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140932309","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How rarity and exclusivity influence types of perceived value for luxury 稀有性和独特性如何影响奢侈品的认知价值类型

IF 4.1

Journal of Brand Management Pub Date : 2024-04-18 DOI: 10.1057/s41262-024-00359-8

Xujia Wang, Billy Sung, Ian Phau

引用次数: 0

Conceptualising and measuring consumer perceptions of brand wastefulness 消费者对品牌浪费认知的概念化和测量

IF 4.1

Journal of Brand Management Pub Date : 2024-04-08 DOI: 10.1057/s41262-024-00360-1

Alexandria M. Gain, Leonard V. Coote, André Bonfrer

{"title":"Conceptualising and measuring consumer perceptions of brand wastefulness","authors":"Alexandria M. Gain, Leonard V. Coote, André Bonfrer","doi":"10.1057/s41262-024-00360-1","DOIUrl":"https://doi.org/10.1057/s41262-024-00360-1","url":null,"abstract":"Consumers consider the wastefulness of brands and are predisposed to exhibit aversion to those perceived as wasteful. However, there is a lack of consensus on how consumers associate wastefulness with brands and how this impacts downstream consumer brand responses. Integrating conceptualisations in the literature with original consumers’ insights, we conceptualise consumer perceived brand wastefulness (CPBW) as a multidimensional construct comprising perceptions of (1) unnecessary consumption, (2) inefficient utilisation, and (3) tangible waste. A multi-phase scale development process validated a CPBW scale measuring each dimension. The scale distinguished between consumer perceptions of more vs less wasteful brands and demonstrated CPBW as conceptually distinct from perceptions of brands’ environmental friendliness and corporate social responsibility (CSR). CPBW was related to unfavourable consumer brand responses, including a reduced purchase likelihood, lower willingness to pay a price premium, negative self-conscious emotions, and lower perceptions of brand quality and credibility. We discuss the theoretical and managerial implications and directions for future research.","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"37 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2024-04-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140582458","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0