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Brand heritage across cultures: U.S.A., France and South Korea 跨文化品牌传承:美国、法国、韩国
IF 4.1
Journal of Brand Management Pub Date : 2022-09-22 DOI: 10.1057/s41262-022-00291-9
F. Pecot, G. Rose, A. Merchant, Sunmee Choi
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引用次数: 1
Mitigating the negative effect of intrabrand clustering: the role of interbrand clustering and firm size 缓解品牌内集群的负面效应:品牌间集群和企业规模的作用
IF 4.1
Journal of Brand Management Pub Date : 2022-09-22 DOI: 10.1057/s41262-022-00290-w
Moeen Naseer Butt
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引用次数: 0
I know that I know nothing: exploring the managerial relevance of recent orientations in brand management research 我知道我什么都不知道:探索品牌管理研究中最新方向的管理相关性
IF 4.1
Journal of Brand Management Pub Date : 2022-08-27 DOI: 10.1057/s41262-022-00287-5
Joern Redler, H. Schmidt
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引用次数: 3
We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty 我们需要品牌爱和情感依恋:上瘾购买和忠诚的一系列中介框架
IF 4.1
Journal of Brand Management Pub Date : 2022-08-24 DOI: 10.1057/s41262-022-00289-3
Vesna Babić-Hodović, Alisa Mujkić, Maja Arslanagić-Kalajdžić
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引用次数: 3
A cross cultural comparison of brand love in consumer brand relationships: Is ‘transmissive brand love’ a potential platform for developing brand equity? 消费者-品牌关系中品牌爱的跨文化比较：“传递品牌爱”是发展品牌资产的潜在平台吗？
IF 4.1
Journal of Brand Management Pub Date : 2022-08-21 DOI: 10.1057/s41262-022-00286-6
Shanshan Luo, R. Hamlin
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引用次数: 1
The brand manager as practical author. An empirical study of the co-creation of a CSR-based brand 作为实用作家的品牌经理。企业社会责任品牌共同创造的实证研究
IF 4.1
Journal of Brand Management Pub Date : 2022-08-12 DOI: 10.1057/s41262-022-00284-8
Heidi Hansen, Astrid Jensen, C. Maagaard
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引用次数: 2
The role of transactionality of mobile branded apps in brand experience and its impact on loyalty 移动品牌应用的交易性在品牌体验中的作用及其对忠诚度的影响
IF 4.1
Journal of Brand Management Pub Date : 2022-08-11 DOI: 10.1057/s41262-022-00288-4
D. Plotkina, L. Rabeson
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引用次数: 3
Antecedents and consequences of emotional attachment to sport teams brands 运动队品牌情感依恋的前因与后果
IF 4.1
Journal of Brand Management Pub Date : 2022-08-11 DOI: 10.1057/s41262-022-00285-7
Riadh Ladhari, Soumaya Cheikhrouhou, Miguel Morales, Emna Zaaboub
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引用次数: 4
Do well, do good, and know your audience: the double-edged sword of values-based CSR communication 做得好、做得好、了解受众:价值观型企业社会责任传播的双刃剑
IF 4.1
Journal of Brand Management Pub Date : 2022-08-03 DOI: 10.1057/s41262-022-00282-w
Edwin A. Love, Tejvir Sekhon, Tara Ceranic Salinas
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引用次数: 3
Strategic trademark management: a systematic literature review and prospects for future research 战略商标管理:系统的文献综述及未来研究展望
IF 4.1
Journal of Brand Management Pub Date : 2022-07-30 DOI: 10.1057/s41262-022-00283-9
Yougen Cao, Shengce Ren, M. Du
{"title":"Strategic trademark management: a systematic literature review and prospects for future research","authors":"Yougen Cao, Shengce Ren, M. Du","doi":"10.1057/s41262-022-00283-9","DOIUrl":"https://doi.org/10.1057/s41262-022-00283-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"435 - 453"},"PeriodicalIF":4.1,"publicationDate":"2022-07-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"43452942","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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