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Addressing the eco-gender gap in men through power and sustainability self-efficacy 通过权力和可持续性自我效能感解决男性生态性别差距
IF 4.1
Journal of Brand Management Pub Date : 2022-12-31 DOI: 10.1057/s41262-022-00300-x
Kevin P. Newman, Rebecca K. Trump
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引用次数: 3
The perceptual antecedents of brand anthropomorphism in the name-brand voice assistant context 品牌语音助手语境下品牌拟人化的感知前因
IF 4.1
Journal of Brand Management Pub Date : 2022-12-31 DOI: 10.1057/s41262-022-00305-6
Maria Vernuccio, Michela Patrizi, M. Šerić, Alberto Pastore
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引用次数: 1
The influence of COVID-19 pandemic on consumer–brand relationships: evidence of brand evangelism behaviors 新冠肺炎大流行对消费者-品牌关系的影响：品牌宣传行为的证据
IF 4.1
Journal of Brand Management Pub Date : 2022-12-28 DOI: 10.1057/s41262-022-00301-w
Hemant C. Sashittal, A. Jassawalla, R. Sachdeva
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引用次数: 4
Building brand meaning in social entrepreneurship organizations: the social impact brand model 构建社会创业组织的品牌意义：社会影响力品牌模型
IF 4.1
Journal of Brand Management Pub Date : 2022-12-10 DOI: 10.1057/s41262-022-00299-1
Florian Lückenbach, H. Schmidt, J. Henseler
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引用次数: 2
A counterinsurgent (COIN) framework to defend against consumer activists 反叛乱(COIN)框架，以防止消费者积极分子
IF 4.1
Journal of Brand Management Pub Date : 2022-12-10 DOI: 10.1057/s41262-022-00297-3
Steven Chen
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引用次数: 0
Intensity of collective consumption practices in brand communities: the case of crossfit 品牌社区集体消费行为的强度：以crossfit为例
IF 4.1
Journal of Brand Management Pub Date : 2022-12-10 DOI: 10.1057/s41262-022-00298-2
Laurence Dessart, Grégory Bressolles
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引用次数: 0
Can CSR foster brand defense? A moderated-mediation model of the role of brand passion 企业社会责任能否促进品牌防御？品牌激情作用的适度中介模型
IF 4.1
Journal of Brand Management Pub Date : 2022-11-17 DOI: 10.1057/s41262-022-00296-4
Ibrahim Alnawas, Nabil Ghantous, J. Hemsley‐Brown
{"title":"Can CSR foster brand defense? A moderated-mediation model of the role of brand passion","authors":"Ibrahim Alnawas, Nabil Ghantous, J. Hemsley‐Brown","doi":"10.1057/s41262-022-00296-4","DOIUrl":"https://doi.org/10.1057/s41262-022-00296-4","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"190 - 206"},"PeriodicalIF":4.1,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"46750178","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand stigmatization: how do new brand users influence original brand users? 品牌污名化：新品牌用户如何影响原有品牌用户？
IF 4.1
Journal of Brand Management Pub Date : 2022-11-17 DOI: 10.1057/s41262-022-00294-6
Defeng Yang, Xi Lei, Liang Hu, Yu Sun, Xiaodan Yang
{"title":"Brand stigmatization: how do new brand users influence original brand users?","authors":"Defeng Yang, Xi Lei, Liang Hu, Yu Sun, Xiaodan Yang","doi":"10.1057/s41262-022-00294-6","DOIUrl":"https://doi.org/10.1057/s41262-022-00294-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"77-94"},"PeriodicalIF":4.1,"publicationDate":"2022-11-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"48542971","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
AI service impacts on brand image and customer equity: empirical evidence from China 人工智能服务对品牌形象和客户权益的影响:来自中国的经验证据
IF 4.1
Journal of Brand Management Pub Date : 2022-10-21 DOI: 10.1057/s41262-022-00292-8
Chunlin Yuan, Shuman Wang, Yue Liu
{"title":"AI service impacts on brand image and customer equity: empirical evidence from China","authors":"Chunlin Yuan, Shuman Wang, Yue Liu","doi":"10.1057/s41262-022-00292-8","DOIUrl":"https://doi.org/10.1057/s41262-022-00292-8","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"30 1","pages":"61-76"},"PeriodicalIF":4.1,"publicationDate":"2022-10-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42259024","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Brand management and sustainability: exploring potential for the transformative power of brands 品牌管理与可持续性:探索品牌变革力量的潜力
IF 4.1
Journal of Brand Management Pub Date : 2022-10-20 DOI: 10.1057/s41262-022-00293-7
Urša Golob, M. Burghausen, J. Kernstock, M. Davies
{"title":"Brand management and sustainability: exploring potential for the transformative power of brands","authors":"Urša Golob, M. Burghausen, J. Kernstock, M. Davies","doi":"10.1057/s41262-022-00293-7","DOIUrl":"https://doi.org/10.1057/s41262-022-00293-7","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"29 1","pages":"513 - 519"},"PeriodicalIF":4.1,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45160628","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
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