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Journal of Brand Management最新文献

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Social media activism for resurrecting deleted brands: the role of consumers’ psychological reactance 恢复被删除品牌的社交媒体行动主义:消费者心理抗拒的作用
IF 4.1
Journal of Brand Management Pub Date : 2023-01-10 DOI: 10.1057/s41262-022-00307-4
Fadi Almazyad, Purvi Shah, Eleanor T. Loiacono
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引用次数: 3
It takes a village: examining how and when brand-specific transformational leadership affects employees in internal brand management 这需要一个村庄：考察特定品牌的转型领导如何以及何时影响内部品牌管理中的员工
IF 4.1
Journal of Brand Management Pub Date : 2023-01-06 DOI: 10.1057/s41262-022-00308-3
Lina Xiong
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引用次数: 0
Effects of brand community social responsibility: roles of collective self-esteem and altruism 品牌社区社会责任效应:集体自尊和利他主义的作用
IF 4.1
Journal of Brand Management Pub Date : 2023-01-06 DOI: 10.1057/s41262-022-00306-5
Zhimin Zhou, Yucheng Wang, Yaqin Zheng, Shixiong Liu
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引用次数: 1
The presence of the omni-temporal: theoretical foundations of (corporate) brand heritage design 全时空的存在:(企业)品牌传承设计的理论基础
IF 4.1
Journal of Brand Management Pub Date : 2023-01-03 DOI: 10.1057/s41262-022-00302-9
M. Burghausen
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引用次数: 2
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana 市场导向与品牌导向对加纳服务企业绩效的共生效应
IF 4.1
Journal of Brand Management Pub Date : 2023-01-02 DOI: 10.1057/s41262-022-00295-5
Linda Narh, R. Odoom, M. Mahmoud, E. Y. Tweneboah-Koduah
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引用次数: 0
Перезагрузка, или нейминг с нуля 重新开始，或者重新开始。
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-2-2-86-97
Т. Ю. Агеева
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引用次数: 0
Актуальные подходы к управлению брендами роскоши 现代奢侈品品牌管理方法
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-20-28
Елена Анатольевна Давыденко, Мария Себало
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引用次数: 1
Looking forward, looking back: developing a narrative of the past, present and future of a brand 展望未来，回顾过去:讲述一个品牌的过去、现在和未来
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.1057/s41262-022-00309-2
Kevin Lane Keller
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引用次数: 1
Бренды и тренды. Концепция устойчивого развития в модной индустрии 品牌和趋势。时尚产业可持续发展的概念
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-30-38
Ф. М. Рамазанова
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引用次数: 0
Территориальный брендинг. Опыт создания и глобального продвижения бренда «Урал» 地域品牌。乌拉尔品牌的创造和全球推广经验
IF 4.1
Journal of Brand Management Pub Date : 2023-01-01 DOI: 10.36627/2618-8902-2023-1-1-60-79
Н. А. Литвинов
{"title":"Территориальный брендинг. Опыт создания и глобального продвижения бренда «Урал»","authors":"Н. А. Литвинов","doi":"10.36627/2618-8902-2023-1-1-60-79","DOIUrl":"https://doi.org/10.36627/2618-8902-2023-1-1-60-79","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"75 5 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"88308499","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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