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Journal of Brand Management最新文献

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From warmth to warrior: impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity 从温暖到战士:非营利性品牌行动主义对品牌勇气、品牌虚伪和品牌资产的影响
IF 4.1
Journal of Brand Management Pub Date : 2023-03-20 DOI: 10.1057/s41262-023-00319-8
Zoe Lee, A. Spry, Y. Ekinci, J. Vredenburg
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引用次数: 3
Special edition: corporate heritage brand design 特别版：企业传承品牌设计
IF 4.1
Journal of Brand Management Pub Date : 2023-03-01 DOI: 10.1057/s41262-023-00313-0
J. Balmer, Angela Bargenda
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引用次数: 0
Heraldry, mottos, and corporate heritage discovery at the University of Strathclyde: a case of useful learning 斯特拉斯克莱德大学的纹章、格言和企业遗产发现：一个有用的学习案例
IF 4.1
Journal of Brand Management Pub Date : 2023-03-01 DOI: 10.1057/s41262-023-00316-x
J. Balmer
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引用次数: 0
Styling the corporate heritage brand: identity building through architectural design 塑造企业传统品牌：通过建筑设计打造身份
IF 4.1
Journal of Brand Management Pub Date : 2023-03-01 DOI: 10.1057/s41262-023-00315-y
Angela Bargenda
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引用次数: 1
Design, corporate brand design, and corporate heritage brand design: what are they? what of them? 设计、企业品牌设计、企业传承品牌设计:它们是什么?他们怎么了?
IF 4.1
Journal of Brand Management Pub Date : 2023-03-01 DOI: 10.1057/s41262-023-00314-z
J. Balmer
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引用次数: 1
An integrated model of retail brand equity: the role of consumer shopping experience and shopping value 零售品牌资产的综合模型：消费者购物体验和购物价值的作用
IF 4.1
Journal of Brand Management Pub Date : 2023-02-22 DOI: 10.1057/s41262-023-00311-2
Chi Zhang, Douglas W. Vorhies, Wenkai Zhou
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引用次数: 1
Brand engagement into self-concept and culture: a literature review for a future research agenda 品牌参与对自我概念和文化的影响:未来研究议程的文献综述
IF 4.1
Journal of Brand Management Pub Date : 2023-02-22 DOI: 10.1057/s41262-023-00312-1
O. Nechaeva, Valentina Mazzoli, Raffaele Donvito
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引用次数: 1
‘Pink is for girls, blue is for boys’ exploring brand gender identity in children’s clothing, a post-evaluation of British retailer John Lewis 英国零售商约翰·刘易斯的后评价显示，“粉色代表女孩，蓝色代表男孩”在童装中探索品牌性别认同
IF 4.1
Journal of Brand Management Pub Date : 2023-02-13 DOI: 10.1057/s41262-023-00310-3
Jill Nash, C. Sidhu
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引用次数: 2
Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction 诱导全时性：企业遗产品牌建设中的产品遗产挪用
IF 4.1
Journal of Brand Management Pub Date : 2023-01-25 DOI: 10.1057/s41262-022-00303-8
Pedro Mir Bernal, F. Pecot, Bradford T. Hudson, V. Barnier
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引用次数: 2
Invented corporate heritage brands 发明企业传统品牌
IF 4.1
Journal of Brand Management Pub Date : 2023-01-19 DOI: 10.1057/s41262-022-00304-7
Olof Brunninge
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引用次数: 1
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