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Journal of Brand Management最新文献

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Enlightening the brand building–audience response link 启发品牌建设——受众反应环节
IF 4.1
Journal of Brand Management Pub Date : 2023-05-13 DOI: 10.1057/s41262-023-00331-y
C. Veloutsou
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引用次数: 0
Would luxury brands benefit from empowering consumers in product decision-making? 让消费者参与产品决策，奢侈品牌会从中受益吗?
IF 4.1
Journal of Brand Management Pub Date : 2023-05-10 DOI: 10.1057/s41262-023-00327-8
Songyee Hur, Sejin Ha
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引用次数: 1
Branding: too often overlooked in disruptive innovation and social purpose arenas 品牌：在颠覆性创新和社会目标领域经常被忽视
IF 4.1
Journal of Brand Management Pub Date : 2023-05-01 DOI: 10.1057/s41262-023-00328-7
D. Aaker
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引用次数: 0
Brand passion: a systematic review and future research agenda 品牌激情:系统回顾和未来研究议程
IF 4.1
Journal of Brand Management Pub Date : 2023-04-22 DOI: 10.1057/s41262-023-00324-x
F. Gilal, J. Paul, Asha Thomas, Lia Zarantonello, R. Gilal
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引用次数: 4
Peer effects on brand activism: evidence from brand and user chatter on Twitter 同伴对品牌行动主义的影响:来自Twitter上品牌和用户聊天的证据
IF 4.1
Journal of Brand Management Pub Date : 2023-04-21 DOI: 10.1057/s41262-023-00318-9
Mithila Guha, Daniel Korschun
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引用次数: 0
Spurring and sustaining online consumer activism: the role of cause support and brand relationship in microlevel action frames 激发和维持在线消费者行动主义：事业支持和品牌关系在微观行动框架中的作用
IF 4.1
Journal of Brand Management Pub Date : 2023-04-09 DOI: 10.1057/s41262-023-00322-z
Iago S. Muraro, Kjerstin Thorson, P. Huddleston
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引用次数: 1
Does the impact of corporate brand name changes differ between online and offline channels? The case of McDonald’s China 企业品牌名称变更对线上和线下渠道的影响是否不同？麦当劳中国案例
IF 4.1
Journal of Brand Management Pub Date : 2023-04-09 DOI: 10.1057/s41262-023-00323-y
Xiongkai Tan, Sha Zhang, Hong Zhao
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引用次数: 0
Engaging with intelligent voice assistants for wellbeing and brand attachment 与智能语音助手合作，提升幸福感和品牌依恋
IF 4.1
Journal of Brand Management Pub Date : 2023-04-05 DOI: 10.1057/s41262-023-00321-0
C. Prentice, S. Loureiro, J. Guerreiro
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引用次数: 1
The activist brand and the transformational power of resistance: towards a narrative conceptual framework 激进主义品牌与反抗的变革力量:走向叙事概念框架
IF 4.1
Journal of Brand Management Pub Date : 2023-04-03 DOI: 10.1057/s41262-023-00320-1
S. E. Andersen, T. S. Johansen
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引用次数: 1
Brand sponsorship effectiveness: how self-congruity, event attachment, and subjective event knowledge matters to sponsor brands 品牌赞助有效性：自我一致性、事件依恋和主观事件知识对赞助品牌的影响
IF 4.1
Journal of Brand Management Pub Date : 2023-03-28 DOI: 10.1057/s41262-023-00317-w
T. Moharana, Debashree Roy, Garima Saxena
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引用次数: 2
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