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Journal of Brand Management最新文献

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Beauty and the brands: the interplay of celebrity attractiveness, brand envy, and social comparison in shaping masstige brand passion in hospitality 美与品牌:明星吸引力、品牌嫉妒和社会比较在塑造酒店大众品牌热情中的相互作用
IF 4.1
Journal of Brand Management Pub Date : 2023-08-16 DOI: 10.1057/s41262-023-00338-5
R. Gilal, F. Gilal, Naeem Gul Gilal
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引用次数: 0
Brand activism as a marketing strategy: an integrative framework and research agenda 品牌激进主义作为一种营销策略：一个综合框架和研究议程
IF 4.1
Journal of Brand Management Pub Date : 2023-07-27 DOI: 10.1057/s41262-023-00335-8
Pedro Chapaval Pimentel, Mariana Bassi-Suter, S. Didonet
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引用次数: 2
Self-concept and brand loyalty: Insights from major life events and coping mechanisms 自我概念与品牌忠诚:来自重大生活事件和应对机制的见解
IF 4.1
Journal of Brand Management Pub Date : 2023-07-27 DOI: 10.1057/s41262-023-00334-9
Irina T. Toteva, Selen Savas-Hall, J. R. Hall
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引用次数: 0
Necessary perceptions of family values and luxury characteristics for brand luxuriousness: evidence from luxury watch brands 对品牌奢华的家庭价值观和奢侈特征的必要认知——来自奢侈手表品牌的证据
IF 4.1
Journal of Brand Management Pub Date : 2023-07-27 DOI: 10.1057/s41262-023-00336-7
Estelle Dinh, H. Mühlbacher, Mariaterasa Torchia
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引用次数: 0
The impact of consumer personality and social network position on brand community engagement 消费者个性和社交网络地位对品牌社区参与度的影响
IF 4.1
Journal of Brand Management Pub Date : 2023-07-27 DOI: 10.1057/s41262-023-00337-6
Duygu Akdevelioglu, Selcan Kara, Victor J. Perotti
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引用次数: 0
Leaders' personal branding and communication on professional social media platforms: motivations, processes, and outcomes 领导者在专业社交媒体平台上的个人品牌与沟通:动机、过程与结果
IF 4.1
Journal of Brand Management Pub Date : 2023-06-08 DOI: 10.1057/s41262-023-00332-x
Dominyka Venciute, Cen April Yue, Patrick D. Thelen
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引用次数: 0
Revisiting experiential marketing: a Delphi study 重新审视体验营销:德尔菲研究
IF 4.1
Journal of Brand Management Pub Date : 2023-05-31 DOI: 10.1057/s41262-023-00333-w
A. Davey, B. Sung, Luke Butcher
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引用次数: 0
Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism 品牌行动主义是一种情感事件吗?道德情绪在消费者对品牌行动主义的反应中的作用
IF 4.1
Journal of Brand Management Pub Date : 2023-05-24 DOI: 10.1057/s41262-023-00326-9
Stefanie Wannow, M. Haupt, Martin Ohlwein
{"title":"Is brand activism an emotional affair? The role of moral emotions in consumer responses to brand activism","authors":"Stefanie Wannow, M. Haupt, Martin Ohlwein","doi":"10.1057/s41262-023-00326-9","DOIUrl":"https://doi.org/10.1057/s41262-023-00326-9","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"44917589","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Exploring the uniqueness of distinctive brand assets within the UK automotive industry 探索英国汽车行业独特品牌资产的独特性
IF 4.1
Journal of Brand Management Pub Date : 2023-05-22 DOI: 10.1057/s41262-023-00329-6
Gianluca Fiocchi, Mona Seyed Esfahani
{"title":"Exploring the uniqueness of distinctive brand assets within the UK automotive industry","authors":"Gianluca Fiocchi, Mona Seyed Esfahani","doi":"10.1057/s41262-023-00329-6","DOIUrl":"https://doi.org/10.1057/s41262-023-00329-6","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"1 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-22","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"42387592","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent 不要做广告，通过Z世代对TikTok的使用及其在购买意向中的意义，让TikTok:媒体和品牌参与
IF 4.1
Journal of Brand Management Pub Date : 2023-05-18 DOI: 10.1057/s41262-023-00330-z
J. A. F. Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo
{"title":"Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent","authors":"J. A. F. Ortiz, María De Los M. Santos Corrada, Evelyn Lopez, Virgin Dones, Vivian Feliberty Lugo","doi":"10.1057/s41262-023-00330-z","DOIUrl":"https://doi.org/10.1057/s41262-023-00330-z","url":null,"abstract":"","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":" ","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-05-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"45842326","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
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