Journal of Brand Management最新文献_第3页

User experiences with 360 brand videos: device experiences, presence, and creativity driving brand engagement 360 品牌视频的用户体验：驱动品牌参与的设备体验、临场感和创意

IF 4.1

Journal of Brand Management Pub Date : 2024-01-20 DOI: 10.1057/s41262-023-00348-3

Luke Butcher, Billy Sung

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引用次数: 0

Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands 品牌成瘾对品牌喜爱和忠诚对强迫性购买影响的中介作用：人类品牌案例

IF 4.1

Journal of Brand Management Pub Date : 2023-12-24 DOI: 10.1057/s41262-023-00346-5

P. Rodrigues, M. Junaid, A. Sousa, A. P. Borges

{"title":"Brand addiction’s mediation of brand love and loyalty’s effect on compulsive buying: the case of human brands","authors":"P. Rodrigues, M. Junaid, A. Sousa, A. P. Borges","doi":"10.1057/s41262-023-00346-5","DOIUrl":"https://doi.org/10.1057/s41262-023-00346-5","url":null,"abstract":"<p>This study focuses on examining the role of celebrities as human brands and their endorsements by integrating the Self-Expansion theory. We propose a pioneering model that explores how brand addiction mediates the connections between brand love, brand loyalty, and compulsive buying, while considering the influence of self-expansion (self-esteem, self-congruence, and self-brand identification). Using structural equation modelling, we applied maximum likelihood estimation to analyse data collected from an online survey of 902 consumers. The results validate that brand addiction mediates the relationship between brand love, brand loyalty, and compulsive buying in the context of human brands. Moreover, we found that self-congruence and self-brand identification positively impact brand love by facilitating self-expansion. Additionally, our findings demonstrate that brand love and brand loyalty significantly contribute to the development of brand addiction. By integrating the Self-Expansion theory, this research highlights the importance of self-expansion in driving brand love, while emphasising the influence of brand addiction in compulsive buying. The research included the findings’ theoretical and managerial implications for human brand.</p>","PeriodicalId":48109,"journal":{"name":"Journal of Brand Management","volume":"16 1","pages":""},"PeriodicalIF":4.1,"publicationDate":"2023-12-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139028115","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How persuasive is woke brand communication on social media? Evidence from a consumer engagement analysis on Facebook 社交媒体上的醒目品牌传播有多大说服力？来自 Facebook 消费者参与分析的证据

IF 4.1

Journal of Brand Management Pub Date : 2023-12-21 DOI: 10.1057/s41262-023-00347-4

Federico Mangiò, Giuseppe Pedeliento, Daniela Andreini, Lia Zarantonello

引用次数: 0

Victims: the missing piece in stakeholder-focused brand management puzzles 受害者:以利益相关者为中心的品牌管理难题中缺失的一块

Journal of Brand Management Pub Date : 2023-11-08 DOI: 10.1057/s41262-023-00344-7

Monika Hajdas, Ryszard Kłeczek

引用次数: 0

The challenges of balancing ethics and competence for purpose-driven brands: an exploratory case study on social impact company Too Good To Go 目的驱动型品牌平衡道德与能力的挑战:对社会影响型公司的探索性案例研究

Journal of Brand Management Pub Date : 2023-10-26 DOI: 10.1057/s41262-023-00341-w

Anna Karina Kjeldsen, Line Schmeltz

引用次数: 0

Correction to: Enlightening the brand building–audience response link 更正:启发品牌建设-受众反应环节

Journal of Brand Management Pub Date : 2023-10-19 DOI: 10.1057/s41262-023-00345-6

Cleopatra Veloutsou

引用次数: 1

The mediating role of perceived brand authenticity between brand experience and brand love: a cross-cultural perspective 感知品牌真实性在品牌体验与品牌爱之间的中介作用:一个跨文化视角

Journal of Brand Management Pub Date : 2023-10-14 DOI: 10.1057/s41262-023-00342-9

Clarinda Rodrigues, Amélia Brandão, Soniya Billore, Tetsuhisa Oda

引用次数: 0

Engaging through storytelling: the interplay of engagement with a story, cause, and charity 通过讲故事来参与:参与故事、事业和慈善的相互作用

Journal of Brand Management Pub Date : 2023-10-07 DOI: 10.1057/s41262-023-00343-8

Karolina Kaczorowska, Jodie Conduit, Steven Goodman

引用次数: 0

From Dr. Seuss to Barbie’s cancellation: brand’s institutional work in response to changed market logics 从苏斯博士到芭比娃娃被取消:品牌应对市场逻辑变化的制度性工作

IF 4.1

Journal of Brand Management Pub Date : 2023-08-22 DOI: 10.1057/s41262-023-00339-4

Aya Aboelenien, C. M. Nguyen

引用次数: 0

The influence of marketing communications agencies on activist brands’ moral competency development and ability to engage in authentic brand activism: Wieden+Kennedy ‘Just Does It’ 营销传播机构对维权品牌道德能力发展和参与真实品牌维权能力的影响：Wieden+Kennedy“Just Do It”

IF 4.1

Journal of Brand Management Pub Date : 2023-08-17 DOI: 10.1057/s41262-023-00340-x

Abdul Rohmanue, Erik S. Jacobi

引用次数: 0