Journal of Service Management最新文献

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A research agenda at the intersection of sport sponsorship and service 在体育赞助和服务的交叉研究议程
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-05-16 DOI: 10.1108/josm-02-2022-0057
T. Bettina Cornwell, Abby Frank, Rachel Miller-Moudgil
{"title":"A research agenda at the intersection of sport sponsorship and service","authors":"T. Bettina Cornwell, Abby Frank, Rachel Miller-Moudgil","doi":"10.1108/josm-02-2022-0057","DOIUrl":"https://doi.org/10.1108/josm-02-2022-0057","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The purpose of this work is (1) to supply a framework of actors in sport sponsorship and articulate the service relationships that support these partnerships and (2) to propose research questions in this space that are unaddressed and forward-looking.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Sponsorship is part of a complex network of actors and service relationships found in sport. The sports team, activity, or event is a sport property, often with long-term and dynamic service relationships. The authors consider how a sponsor's relationship with the sport property intersects with organizing bodies, venues, communities and society. The authors identify clusters of actors that interact with and influence other clusters (e.g. governing bodies, media, host community and venue/teams/fans) within an ecosystem, paying special attention to aspects of co-creation and co-destruction and the feedback loops that cause them.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Through this analysis, the authors identify areas of needed research at the intersection of sport sponsorship and service. The model synthesizes the literature from service-dominant logic, sports, sponsorship, systems thinking and co-creation/co-destruction research areas. Using the model and relevant cases, the authors can better understand the complexities of sport service relationships and advance research at the intersection of sport sponsorship and service.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first sport sponsorship service ecosystem model. It is also the first integration of systems thinking with constructs in sport sponsorship and services.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"109 11","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-05-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165256","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Customer-to-customer interactions in the sport fan context: typology, framework (C2CIF) and directions for future research 体育迷情境下的顾客对顾客互动:类型、框架(C2CIF)和未来研究方向
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-05-15 DOI: 10.1108/josm-03-2022-0095
Sebastian Uhrich, Reinhard Grohs, Joerg Koenigstorfer
{"title":"Customer-to-customer interactions in the sport fan context: typology, framework (C2CIF) and directions for future research","authors":"Sebastian Uhrich, Reinhard Grohs, Joerg Koenigstorfer","doi":"10.1108/josm-03-2022-0095","DOIUrl":"https://doi.org/10.1108/josm-03-2022-0095","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Social factors, such as fellow spectators in a stadium or other fans sharing their experiences on online platforms, play a dominant role in spectator sport consumption. This conceptual article sets out to achieve three objectives: classify customer-to-customer (C2C) interactions in the sport fan context, develop a framework that links the classification of interactions to relevant outcomes and identify areas for related future research.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>The authors integrate conceptual and empirical contributions on C2C interactions in the service, marketing and sport management literature.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The article proposes classifying C2C interactions into synchronous multi- and uni-directional interactions as well as asynchronous multi- and uni-directional interactions. The C2C interaction framework (C2CIF) proposes that such C2C interactions have hedonic, social, symbolic and utilitarian value outcomes. It further suggests that physiological, psychological and social processes underlie the co-creation or co-destruction of value and identifies contingencies at both the fan and the brand level.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Based on the C2CIF, we identify relevant topics for future research, in particular relating to technology-supported and virtual interactions among fans, fan-to-fan interactions across different countries and cultural backgrounds and fan-to-fan interactions as a way to reduce societal concerns.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"109 7","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165316","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
The nature of actor engagement intensity: a classification scheme 演员投入强度的性质:一个分类方案
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-05-15 DOI: 10.1108/josm-11-2022-0348
Eva Qi Wang, Julia A. Fehrer, Loic Pengtao Li, Roderick J. Brodie, Biljana Juric
{"title":"The nature of actor engagement intensity: a classification scheme","authors":"Eva Qi Wang, Julia A. Fehrer, Loic Pengtao Li, Roderick J. Brodie, Biljana Juric","doi":"10.1108/josm-11-2022-0348","DOIUrl":"https://doi.org/10.1108/josm-11-2022-0348","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Actor engagement (AE) literature shows inconsistent understandings of engagement intensity. However, a holistic picture of the nature of AE intensity is foundational to advance empirical AE models and measurement frameworks. This paper provides a nuanced understanding of what engagement intensity is and how it unfolds on different network levels.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This conceptual study draws from a literature review and offers a comprehensive classification scheme of AE intensity. The literature review extends beyond marketing and service research and draws from the etymology of AE intensity in management and social science, specifically, the fields of student, employee and civic engagement.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The classification scheme clarifies that AE intensity at the individual level refers to actors' affective and cognitive tone and varying magnitudes (i.e. efforts, duration, activeness) of resource investments. At the dyad level, AE intensity represents relational strength, and at the network level, it refers to the degree of connectedness in the network.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>The research reconciles conceptual inconsistencies in the AE literature. Our classification scheme goes beyond the individual actor and actor–actor dyad and offers a holistic overview of possible ways to operationalize AE intensity in networks.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The classification scheme can be used as a strategic checklist to include AE intensities of individual actors (e.g. customers and employees), relationships between these actors and network connectedness, when further developing engagement measurement tools and benchmarks.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first study providing a comprehensive understanding of AE intensity from an individual, dyadic and network perspective.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"109 6","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-05-15","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165317","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Friend, mentor, lover: does chatbot engagement lead to psychological dependence? 朋友、导师、爱人:聊天机器人的参与会导致心理依赖吗?
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-05-10 DOI: 10.1108/josm-02-2022-0072
Tian Xie, Iryna Pentina, Tyler Hancock
{"title":"Friend, mentor, lover: does chatbot engagement lead to psychological dependence?","authors":"Tian Xie, Iryna Pentina, Tyler Hancock","doi":"10.1108/josm-02-2022-0072","DOIUrl":"https://doi.org/10.1108/josm-02-2022-0072","url":null,"abstract":"PurposeThe purpose of this study is to explore customer-artificial intelligence (AI) service technology engagement and relationship development drivers, as well as potential negative consequences in the context of social chatbots.Design/methodology/approachA sequential mixed-method approach combined exploratory qualitative and confirmatory quantitative analyses. A conceptual model developed from Study 1 qualitative content analysis of in-depth interviews with active users of the AI social chatbot Replika was tested in Study 2 by analyzing survey data obtained from current Replika users.FindingsLoneliness, trust and chatbot personification drive consumer engagement with social chatbots, which fosters relationship development and has the potential to cause chatbot psychological dependence. Attachment to a social chatbot intensifies the positive role of engagement in relationship development with the chatbot.Originality/valueThis study was the first to combine qualitative and quantitative approaches to explore drivers, boundary conditions and consequences of relationship and dependence formation with social chatbots. The authors proposed and empirically tested a novel theoretical model that revealed an engagement-based mechanism of relationship and dependence formation with social chatbots.","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"89 1","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-05-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85956266","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
How does service robot anthropomorphism affect human co-workers? 服务机器人拟人化如何影响人类同事?
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-05-05 DOI: 10.1108/josm-03-2022-0090
Dewi Tojib, Rahul Sujan, Junzhao Ma, Yelena Tsarenko
{"title":"How does service robot anthropomorphism affect human co-workers?","authors":"Dewi Tojib, Rahul Sujan, Junzhao Ma, Yelena Tsarenko","doi":"10.1108/josm-03-2022-0090","DOIUrl":"https://doi.org/10.1108/josm-03-2022-0090","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Service robots are gradually becoming more anthropomorphic and intelligent. This research aims to investigate how anthropomorphic service robots with different levels of intelligence affect their human counterparts.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Two between-subject experimental studies were used to test whether different levels of service robot anthropomorphism with different levels of intelligence influence employees' morale and resistance to service robots.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Study 1 shows that the effect of service robot anthropomorphism (low vs. high) on employees' resistance and morale is mediated by perceived job-security threat. Study 2 validates this mediating effect and shows that it is moderated by the type of AI (mechanical vs. analytical). Specifically, when exposed to mechanical AI-powered service robots, employees exhibit a higher perceived job-security threat toward robots with a high (vs. low) degree of anthropomorphism. This moderating effect is not observed when employees are exposed to analytical AI-powered service robots. This moderated mediation effect is also found for the signing of a petition as the behavioral outcome.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>Service firms considering the adoption of mechanical AI-powered service robots should choose a low (vs. high) anthropomorphic robot to reduce the sense of job-security threat felt by human employees, which subsequently increases their acceptance. However, if analytical AI-powered service robots with are to replace their human employees, the degree of anthropomorphism becomes irrelevant.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first empirical study to explore how anthropomorphic service robots can influence human employees' evaluations and behaviors.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"108 10","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-05-05","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165321","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
Self-service technology recovery: the importance of psychological need support 自助服务技术康复:心理需求支持的重要性
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-04-04 DOI: 10.1108/josm-12-2021-0464
Byron W. Keating, Marjan Aslan
{"title":"Self-service technology recovery: the importance of psychological need support","authors":"Byron W. Keating, Marjan Aslan","doi":"10.1108/josm-12-2021-0464","DOIUrl":"https://doi.org/10.1108/josm-12-2021-0464","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>The service recovery literature provides little guidance to firms on how users of self-service technology (SST) perceive assistance provided by human and non-human service agents following a service obstacle. This research responds by addressing two important research questions about SST recovery: (1) how are perceptions of assistance provided following a service obstacle influenced by a customer's psychological needs? and (2) does supporting the psychological needs of customers positively impact continuance intentions following a service obstacle?</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>Data are collected to address the research questions via five experiments that explore how assistance provided by a non-human (vs human vs no assistance) service agent contributes to perceptions of psychological support and continuance intentions following a service obstacle while volitionally using SST.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>The results show that while users of SST would prefer to do so without an obstacle requiring intervention of a service agent, if assistance is required then the psychological need support elicited from a non-human service agent was vital to an effective recovery. Further, the findings highlight some boundary conditions for this relationship, with the impact of customer perceived need support on continuance intentions found to be sensitive to fit between the task and assistance provided and the complexity of the task being completed.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Much of the prior service recovery literature has emphasized the different types of tactics that can be used (e.g. apologizing, monetary compensation and explaining what happened), failing to appreciate the role of different types of service agents or the underlying psychological process that explain the relative merit of such tactics. The present research shows that for these tactics to influence continuance intentions, they must be provided by a relevant service agent and support a customer's psychological need for autonomy, competence and relatedness. The hypothesized impact of psychological need support on continuance intentions was also observed to be contingent upon the fit between the task and the type of assistance provided, where the level of task complexity attenuated this fit.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"106 6","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-04-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165334","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Guest editorial: Evolutions and disruptions in retailing service through digital transformation 嘉宾评论:数字化转型对零售服务的演变和颠覆
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-03-01 DOI: 10.1108/josm-03-2023-492
Jung-Hwan Kim, Minjeong Kim
{"title":"Guest editorial: Evolutions and disruptions in retailing service through digital transformation","authors":"Jung-Hwan Kim, Minjeong Kim","doi":"10.1108/josm-03-2023-492","DOIUrl":"https://doi.org/10.1108/josm-03-2023-492","url":null,"abstract":"","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"92 1","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"83592221","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 0
To automate or not to automate? A contingency approach to service automation 自动化还是不自动化?服务自动化的应急方法
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-02-08 DOI: 10.1108/josm-04-2022-0125
Eline Hottat, Sara Leroi-Werelds, Sandra Streukens
{"title":"To automate or not to automate? A contingency approach to service automation","authors":"Eline Hottat, Sara Leroi-Werelds, Sandra Streukens","doi":"10.1108/josm-04-2022-0125","DOIUrl":"https://doi.org/10.1108/josm-04-2022-0125","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Following a contingency approach, this paper aims to understand when service automation can enhance or destroy value for customers in the frontline by (1) providing a comprehensive overview of factors that influence the value co-creation/co-destruction potential of service automation and (2) zooming in on the combination of service contexts and service tasks to develop research propositions.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This paper uses a grounded theory approach based on qualitative data from multiple methods (i.e. a diary study with follow-up interviews, a consultation of academic experts and a storyboard study) as well as a systematic literature review to develop (1) a Framework of Automated Service Interactions (FASI) and (2) a contingency model for service tasks/contexts.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This paper presents a framework which gives an overview of factors influencing the value co-creation/co-destruction potential of service automation. The framework discerns between three types of factors: service design (i.e. controllable and manageable by the organization), static contingency (i.e. uncontrollable and fixed) and dynamic contingency (i.e. uncontrollable and flexible). Furthermore, the paper presents a contingency model based on the combination of service contexts and service tasks which results in seven research propositions.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This paper brings structure in the fragmented field of service automation. It integrates and summarizes insights regarding service automation and sheds more light on when service automation has the potential to create or destroy value in the organizational frontline.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"30 16","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-02-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165505","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 2
Co-creation in healthcare: framing the outcomes and their determinants 医疗保健领域的共同创造:构建结果及其决定因素
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2023-01-23 DOI: 10.1108/josm-06-2021-0212
Floriana Fusco, Marta Marsilio, Chiara Guglielmetti
{"title":"Co-creation in healthcare: framing the outcomes and their determinants","authors":"Floriana Fusco, Marta Marsilio, Chiara Guglielmetti","doi":"10.1108/josm-06-2021-0212","DOIUrl":"https://doi.org/10.1108/josm-06-2021-0212","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Understanding the outcomes of co-creation (CC) in healthcare is increasingly gaining multidisciplinary scientific interest. Although more and more service management scholars have pointed out the benefits of cross-fertilization between the various research fields, the literature on this topic is still scattered and poorly integrated. This study aims to summarize and integrate multiple strands of extant knowledge CC by identifying the outcomes of health CC and the determinants of these outcomes and their relationships.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>A structured literature review was conducted per PRISMA guidelines. A total of 4,189 records were retrieved from the six databases; 1,983 articles were screened, with 161 included in the qualitative thematic analysis.</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>This study advances a comprehensive framework for healthcare CC based on a thorough analysis of the outcomes and their determinants, that is, antecedents, management activities and institutional context. Extant research rarely evaluates outcomes from a multidimensional and systemic perspective. Less attention has been paid to the relationship among the CC process elements.</p><!--/ Abstract__block -->\u0000<h3>Research limitations/implications</h3>\u0000<p>This study offers an agenda to guide future studies on healthcare CC. Highlighting some areas of integration among different disciplines further advances service literature.</p><!--/ Abstract__block -->\u0000<h3>Practical implications</h3>\u0000<p>The framework offers an operational guide to better shape managerial endeavors to facilitate CC, provide direction and assess multiple outcomes.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>This is the first extensive attempt to synthesize and integrate multidisciplinary knowledge on CC outcomes in healthcare settings by adopting a systematic perspective on the overall process.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"5 3","pages":""},"PeriodicalIF":10.6,"publicationDate":"2023-01-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165693","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 3
Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape 网络照片对服务体验的中介作用:消费者感知中介服务逃避的作用
IF 10.6 2区 管理学
Journal of Service Management Pub Date : 2022-12-21 DOI: 10.1108/josm-11-2021-0429
Zeya He, Laurie Wu, Xiang (Robert) Li
{"title":"Mediating service experiences with online photos: the role of consumers' perceptions of the mediated servicescape","authors":"Zeya He, Laurie Wu, Xiang (Robert) Li","doi":"10.1108/josm-11-2021-0429","DOIUrl":"https://doi.org/10.1108/josm-11-2021-0429","url":null,"abstract":"<h3>Purpose</h3>\u0000<p>Photos are powerful tools to attract individuals’ attention and convey service experiences. Yet exactly how visual cues in a photo contribute to the perceptions of the staged servicescape, and how these perceptions inspire online booking/reservation behaviors, remains underexplored. Addressing the gap, this study aims to uncover (1) how perceptual information mediated by an online photo contributes to the formation of consumers' holistic perceptions of the service environment and (2) how such consumers' holistic perceptions further influence customers' online purchasing behaviors.</p><!--/ Abstract__block -->\u0000<h3>Design/methodology/approach</h3>\u0000<p>This research adopts an innovative crowdsourcing approach and refers to field data on consumers' online hotel booking behaviors to examine relationships among inferred servicescape dimensions, consumers' holistic perceptions of the mediated servicescape and their actual online booking/reservation behaviors (e.g. page-view and meta-click behaviors).</p><!--/ Abstract__block -->\u0000<h3>Findings</h3>\u0000<p>Confirmatory factor analysis and path analysis indicated that five mediated servicescape dimensions (i.e. color, lighting, furnishings, layout and style) contribute significantly to consumers' perceptions of the mediated servicescape (CPMS) and exert different impacts on CPMS. Connecting the crowdsourced rating and consumer behavioral data, CPMS is found to influence consumers' aggregated page-view and meta-click behavior, especially in the US market.</p><!--/ Abstract__block -->\u0000<h3>Originality/value</h3>\u0000<p>Building upon servicescape theory, the medium theory and the online booking literature, this research proposes a novel conceptual framework of CPMS to theorize the process by which visual cues in online photos contribute to CPMS and subsequent online purchase behaviors. Findings from this research extend Bitner's servicescape framework to mediated service contexts and provide practical implications for promoting service businesses.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"2 5","pages":""},"PeriodicalIF":10.6,"publicationDate":"2022-12-21","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"50165704","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
引用次数: 1
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