Linda Alkire, Rebekah Russell-Bennett, Josephine Previte, Raymond P. Fisk
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The purpose of this paper is to reframe the mindsets of scholars, firms and public policy decision-makers through enabling Service Thinking practices.</p><!--/ Abstract__block -->\n<h3>Design/methodology/approach</h3>\n<p>Marketing, service and allied discipline literature are synthesized, and Raworth's (2018) Doughnut Economics model is adapted to conceptualize and construct the Service Thinking framework.</p><!--/ Abstract__block -->\n<h3>Findings</h3>\n<p>Service Thinking is defined as a just, mutualistic and human-centered mindset for creating and regenerating service systems that meet the needs of people and the living planet. Service Thinking is enabled by five practices (service empathy, service inclusion, service respect, service integrity and service courage).</p><!--/ Abstract__block -->\n<h3>Practical implications</h3>\n<p>Actionable implications are presented for service ecosystem entities to uplift well-being, enhance sustainability and increase prosperity.</p><!--/ Abstract__block -->\n<h3>Originality/value</h3>\n<p>Service Thinking practices are shaped by influencing forces (marketing, education and law/policy) and operant service ecosystem resources (motivation–opportunity–ability or MOA), which makes Service Thinking applicable to four economic entities in the service ecosystem: the household, the market, the state and the commons.</p><!--/ Abstract__block -->","PeriodicalId":48089,"journal":{"name":"Journal of Service Management","volume":"21 1","pages":""},"PeriodicalIF":7.8000,"publicationDate":"2022-12-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":"{\"title\":\"Enabling a service thinking mindset: practices for the global service ecosystem\",\"authors\":\"Linda Alkire, Rebekah Russell-Bennett, Josephine Previte, Raymond P. 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Enabling a service thinking mindset: practices for the global service ecosystem
Purpose
Profound economic, social, political and environmental problems are cascading across modern civilization in the 21st century. Many of these problems resulted from the prevailing effects of rational economics focused on profit maximization. The purpose of this paper is to reframe the mindsets of scholars, firms and public policy decision-makers through enabling Service Thinking practices.
Design/methodology/approach
Marketing, service and allied discipline literature are synthesized, and Raworth's (2018) Doughnut Economics model is adapted to conceptualize and construct the Service Thinking framework.
Findings
Service Thinking is defined as a just, mutualistic and human-centered mindset for creating and regenerating service systems that meet the needs of people and the living planet. Service Thinking is enabled by five practices (service empathy, service inclusion, service respect, service integrity and service courage).
Practical implications
Actionable implications are presented for service ecosystem entities to uplift well-being, enhance sustainability and increase prosperity.
Originality/value
Service Thinking practices are shaped by influencing forces (marketing, education and law/policy) and operant service ecosystem resources (motivation–opportunity–ability or MOA), which makes Service Thinking applicable to four economic entities in the service ecosystem: the household, the market, the state and the commons.
期刊介绍:
The Journal of Service Management (JOSM) centers its scope on research in service management. It disseminates papers showcasing distinctive and noteworthy contributions to service literature, serving as a communication platform for individuals in the service management field, transcending disciplines, functional areas, sectors, and nationalities. The journal publishes double-blind reviewed papers emphasizing service literature/theory and its practical applications.