Lisa Eckmann, Jan R Landwehr, Fabia Högden, Christian Unkelbach
{"title":"The relative effectiveness of conditioning one or two attributes to a brand.","authors":"Lisa Eckmann, Jan R Landwehr, Fabia Högden, Christian Unkelbach","doi":"10.1037/xap0000513","DOIUrl":"10.1037/xap0000513","url":null,"abstract":"<p><p>Attribute conditioning refers to the phenomenon that target stimuli acquire specific attributes by pairing them with stimuli possessing these attributes. We apply attribute conditioning to a marketing context where brands are often displayed with stimuli possessing semantic attributes to establish brand-attribute associations. In particular, we examine whether it is more effective from a brand image perspective to associate a brand with only one attribute, two related attributes, or two unrelated attributes. Across four experimental studies, we find that pairing a single attribute (e.g., athletic) with a brand is most effective for building brand-attribute associations and that pairing multiple, related attributes (athletic and healthy) is more effective than pairing multiple, unrelated attributes (athletic and smart). Supplementing this finding, an analysis of observational data from real brands suggests that attributing two orthogonal attributes to a brand is associated with negative effects on marketing-relevant outcomes. Our findings extend previous research on multiattribute conditioning and highlight the importance of the number and relationship between attributes for building effective brand associations. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"496-509"},"PeriodicalIF":2.7,"publicationDate":"2024-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139933632","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Acceleration neglect in trend extrapolations.","authors":"Massimiliano Ostinelli, David Luna","doi":"10.1037/xap0000510","DOIUrl":"10.1037/xap0000510","url":null,"abstract":"<p><p>Many decisions rely on intuitive predictions based on time series data showing a trend. For instance, the current upward trend in global temperatures might lead to specific predictions about the extent to which global temperatures will rise in the future, and these predictions might be used to inform judgments about the urgency with which climate change must be addressed. However, those predictions often need to be revised to incorporate the effects of unexpected events that might accelerate a trend (i.e., increase its rate of change), such as an unanticipated increase in CO₂ emissions, or decelerate a trend (i.e., decrease its rate of change), such as an unanticipated reduction in CO₂ emissions. In this work, we uncover a new cognitive bias by which people neglect how much a trend can accelerate (vs. decelerate) due to unexpected events. We explain this bias in terms of momentum theory and a naive understanding of physics. These findings have important implications for businesses and policymakers seeking to communicate information about topics such as climate change, stock market prices, or disease prevention. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"482-495"},"PeriodicalIF":2.7,"publicationDate":"2024-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"140870477","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"From surviving to thriving: How preferences shift in helping resource allocation.","authors":"Tianhong Wang, Shaojing Shen, Zipeng Cheng, Xiaofei Xie","doi":"10.1037/xap0000516","DOIUrl":"https://doi.org/10.1037/xap0000516","url":null,"abstract":"<p><p>The helper's allocation of helping resources to multiple recipients often involves a trade-off between equality and efficiency. This research examines how the condition of potential recipients (\"survival\" or \"development\") influences the preferences for helping resources allocation in terms of equality and efficiency. Through seven studies, including a field study (Study 6), we discovered that helpers show a higher preference for equality over efficiency when recipients are in a survival situation (i.e., below the survival line) as opposed to in development situation (i.e., above the survival line). This phenomenon is attributed to the different priorities of deontological and utilitarian perspectives in survival and development situations (Studies 3 and 4). Our findings offer insights into the existing research on helping decisions and enhance the understanding of the trade-off between efficiency and equality among helpers. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141903220","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
David A Broniatowski, Pedram Hosseini, Ethan V Porter, Thomas J Wood
{"title":"The role of mental representation in sharing misinformation online.","authors":"David A Broniatowski, Pedram Hosseini, Ethan V Porter, Thomas J Wood","doi":"10.1037/xap0000517","DOIUrl":"https://doi.org/10.1037/xap0000517","url":null,"abstract":"<p><p>Fuzzy-trace theory (FTT) posits that people share misinformation online if it promotes gist mental representations, cuing motivationally relevant values. Most people value the truth. Thus, per FTT, people decide to share messages that they perceive as true. FTT also predicts that messages will be more effective if they communicate a simple gist. We test these predictions by examining the roles of mental representation and epistemic quality in decisions to share misinformative articles on Facebook across two experiments and two correlational studies. In Studies 1 and 2, we use Facebook data to test the hypothesis that gist proxies in text are associated with online sharing. In Study 3, we experimentally manipulate subjects' exposure to a gist-based intervention that explains why a misinformative article is false, a simple debunk stating only that the article is false (but not explaining why) and a verbatim condition providing relevant detailed information but allowing subjects to draw their own conclusions. We found that the gist condition decreased intentions to share misinformation. Finally, in Study 4, we replicated this finding and showed that the gist condition also reduces misinformation endorsement. Results provide support for FTT's predictions regarding reducing sharing and endorsement of misinformation on social media. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141761700","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Alex J Benson, Hayden J R Woodley, Lynden Jensen, James Hardy
{"title":"Mapping the traits desired in followers and leaders onto fundamental dimensions of social evaluation.","authors":"Alex J Benson, Hayden J R Woodley, Lynden Jensen, James Hardy","doi":"10.1037/xap0000514","DOIUrl":"https://doi.org/10.1037/xap0000514","url":null,"abstract":"<p><p>We applied the social evaluation framework to investigate the traits desired in an \"ideal\" follower, which were compared to the traits desired in an \"ideal\" leader. Across three studies and five samples, both differences and similarities in role-specific preferences mapped onto the Vertical-Horizontal dimensions of the social evaluation framework in ways that aligned with the demands of each role. Traits higher on the Horizontal-Morality facet (e.g., cooperative, dutiful) and lower on the Vertical-Assertiveness facet (e.g., confident, ambitious) differentiated ideal follower preferences from ideal leader preferences. Focusing on the traits most strongly desired in relation to each role, traits that supported social coordination and collective goal attainment (i.e., work ethic, cooperativeness) were prioritized in relation to ideal followers, whereas intelligence was prioritized for ideal leaders. Trustworthiness was equally valued across both roles. Moreover, we differentiated between necessary and luxury traits by adjusting the budget individuals could allocate toward the desired traits. Investments in necessary versus luxury traits further supported the social evaluation framework and highlighted the need to account for the facet-level distinctions within the Vertical (assertiveness, ability) and Horizontal (morality, friendliness) dimensions. Further, these findings were found to be robust across manipulations (e.g., the target's gender and hierarchical level). (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-07-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141761699","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Metacognition guides intention offloading and fulfillment of real-world plans.","authors":"Ava E Scott, Sam J Gilbert","doi":"10.1037/xap0000515","DOIUrl":"https://doi.org/10.1037/xap0000515","url":null,"abstract":"<p><p>Reminders such as calendar entries and digital alerts are highly effective at helping people remember what they need to do. Recent work has explored the triggers of reminder setting, also known as intention offloading, finding that low confidence is associated with more offloading in laboratory tasks. This supports a metacognitive model of cognitive offloading. Here, we investigated whether this model generalizes to real-world intentions. We asked 112 participants about their upcoming plans and subsequent fulfillment of those plans in two online surveys conducted in 2022. Participants were more likely to set reminders for plans that (a) they were less confident they would remember and (b) they judged to be more important. Participants with lower confidence that they would remember to return for the second survey were more likely to set a reminder for this plan. This, in turn, predicted greater fulfillment. Therefore, ironically, lower confidence predicted greater success. These findings show that intention offloading predicts fulfillment of real-world intentions. They also point toward metacognition as a target for interventions to facilitate this. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":""},"PeriodicalIF":2.7,"publicationDate":"2024-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"141634975","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Tricia A Guerrero, Thomas D Griffin, Jennifer Wiley
{"title":"The effects of generating examples on comprehension and metacomprehension.","authors":"Tricia A Guerrero, Thomas D Griffin, Jennifer Wiley","doi":"10.1037/xap0000490","DOIUrl":"10.1037/xap0000490","url":null,"abstract":"<p><p>Teachers and students often report using examples to support learning. Research has shown benefits of viewing provided examples and generating examples during declarative concept learning; however, there is less work showing clear benefits when learners generate their own examples on comprehension measures while students are attempting to learn from expository science texts. The present study tested whether generating examples would be useful for improving comprehension and comprehension monitoring in the context of an undergraduate science course. In a pre-post design, students completed an initial reading activity, followed by taking practice tests on each topic. Some students were assigned to complete an additional example generation activity after taking the practice tests. Some students also evaluated the quality of generated examples and received explanatory feedback. While there was an overall improvement in comprehension for all students, those who generated examples without the opportunity to evaluate the quality had the smallest overall learning gains. Students who evaluated the quality of examples showed the greatest learning gains on application-based test questions. And, although overall overconfidence decreased, there were no differences between conditions. These results suggest that example generation may not always be as helpful for improving learning as many students and teachers assume. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"318-330"},"PeriodicalIF":2.6,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10154014","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Testing effects for self-generated versus experimenter-provided questions.","authors":"Sarah J Myers, Hannah Hausman, Matthew G Rhodes","doi":"10.1037/xap0000487","DOIUrl":"10.1037/xap0000487","url":null,"abstract":"<p><p>Given the finding that retrieval practice improves memory, it is frequently suggested that students test themselves while studying. This study examined whether participants benefit from testing if they create and use their own test questions. In Experiment 1, participants read passages, generated questions about the passages, and then either answered their questions as they created them (the procedure used in previous studies) or after a delay. In Experiments 2 and 3, participants either generated questions and answered them after a delay (i.e., self-testing), answered experimenter-provided questions, or reread the passages before taking a final test administered shortly after learning or following a 2-day delay. The experiments found no benefits of answering one's own questions after a delay. In fact, those who self-tested tended to have worse performance on a final assessment of learning than the other learning conditions. Exploratory analyses suggested that participants' questions often did not target material that was on the later criterion test, which may explain why self-testing was not beneficial. The present study suggests that testing may not benefit learning if students create their own test questions. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"241-257"},"PeriodicalIF":2.6,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"10005539","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Weighting ratings: Are people adjusting for bias in extreme reviews?","authors":"Neel Ocean","doi":"10.1037/xap0000497","DOIUrl":"10.1037/xap0000497","url":null,"abstract":"<p><p>The increasing importance of consumer ratings raises the question of whether people adjust for potentially fake or biased extreme opinions when judging products. Two studies tested treatments that trimmed the extremes of rating distributions. Neither removing extreme ratings while preserving the mean, nor flagging suspicious extreme ratings, nor priming individuals about review manipulation significantly affect judged product quality on average. However, judgments for specific distributions may be made less extreme by flagging or trimming. On average, it is difficult to override usage of the mean rating as the strongest proxy for product quality. When a weighted-mean model is fitted, the estimated weighting profile is hump-shaped and asymmetric. Consumers appear to discount 5-star ratings but are particularly susceptible to being misled by disingenuous 1-star ratings. The weights suggest that there is a binary bias with an inflection point at 2-stars for product ratings, meaning that any rating above this broadly sends an equally strong positive signal of quality. Further theoretical work is required to understand how people form weights for ratings, and applied work should continue to search for decision aids that could help consumers to better adjust for review bias. (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"391-409"},"PeriodicalIF":2.6,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71414746","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Anna O Kuzminska, Agata Gasiorowska, Anna M Hełka, Tomasz Zaleskiewicz
{"title":"Market mindset can increase allocations in the trust game through proportional thinking.","authors":"Anna O Kuzminska, Agata Gasiorowska, Anna M Hełka, Tomasz Zaleskiewicz","doi":"10.1037/xap0000499","DOIUrl":"10.1037/xap0000499","url":null,"abstract":"<p><p>Prior research has demonstrated that adopting the market mindset hinders interpersonal trust. In the present work, we show that this effect is not universal, as trust can rise when people with the market mindset perceive the situation as resembling market-pricing principles. We start by showing that the Trust Game represents an interaction that people perceive as being more similar to market-pricing relationships rather than to communal-sharing relationships (pilot study; <i>N</i> = 114). In a series of three experiments, we then demonstrate that (a) compared to controls, participants with the market mindset make larger allocations in the Trust Game (Experiment 1; <i>N</i> = 131), (b) this effect is mediated by the motivation to use proportional thinking (preregistered Experiment 2; <i>N</i> = 581), and (c) compared to controls, people with the market mindset are more sensitive to proportions-their allocations in the Trust Game are significantly higher when multiplied by 4 compared to when multiplied by 2 (preregistered Experiment 3; <i>N</i> = 931). (PsycInfo Database Record (c) 2024 APA, all rights reserved).</p>","PeriodicalId":48003,"journal":{"name":"Journal of Experimental Psychology-Applied","volume":" ","pages":"376-390"},"PeriodicalIF":2.6,"publicationDate":"2024-06-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"71427917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"心理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}