Asia Pacific Journal of Tourism Research最新文献_第4页

Is broadcaster always effective in rural tourism promoting? The congruence effect of broadcaster–rural tour in live streaming 主播在乡村旅游推广中总是有效的吗？直播中主播与乡村旅游的一致性效应

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276847

Lei Wang, Yonglong Sun, Kai Wang, Jinwen Niu, Qiancao Ren, Wei Chen, Ruoxin Li

{"title":"Is broadcaster always effective in rural tourism promoting? The congruence effect of broadcaster–rural tour in live streaming","authors":"Lei Wang, Yonglong Sun, Kai Wang, Jinwen Niu, Qiancao Ren, Wei Chen, Ruoxin Li","doi":"10.1080/10941665.2023.2276847","DOIUrl":"https://doi.org/10.1080/10941665.2023.2276847","url":null,"abstract":"ABSTRACT In recent years, rural tourism promoting has experienced unusual development opportunities due to the positive effects of live streaming. Despite the previous literature emphasizing the importance of rural tourism live streams, the current study investigates the interaction effect between different types of broadcasters and rural tours on potential tourists’ travel intentions. Through a controlled experimental design with 194 participants, this study found that the congruence between broadcasters and rural tours significantly influences potential tourists’ travel intentions. Specifically, when villager (vs. celebrity) broadcasters recommend local culture tours in live streaming, potential tourists’ travel intentions are significantly higher, and this effect is mediated by internalization. On the other hand, when celebrity (vs. villager) broadcasters recommend natural ecology tours, potential tourists’ travel intentions are significantly higher, and this effect is caused by identification. This study contributes to the literature on rural tourism and provides practical implications for tourism marketers and broadcasters seeking to maximize the effectiveness of their promotion in live streaming.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"73 1","pages":"877 - 888"},"PeriodicalIF":5.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351840","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

An integrated model of five sense perceptions and memorable tourism experiences: mediating effects of positive emotion 五感认知与难忘旅游体验的综合模型：积极情绪的中介效应

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276473

Xinyang Wu, Yuan Zhao

引用次数: 0

Exploring tourists’ ecocentric and anthropocentric attitudes towards green hotels: theory of planned behaviour and norm activation theory perspective 探究游客对绿色酒店的生态中心主义和人类中心主义态度：计划行为理论和规范激活理论视角

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276472

Ataul Karim Patwary, S. Rasoolimanesh, Roslizawati Che Aziz, Ahmad Edwin Mohamed, Q. Nisar, Nur Farihin Binti Abd Hadi Khan

{"title":"Exploring tourists’ ecocentric and anthropocentric attitudes towards green hotels: theory of planned behaviour and norm activation theory perspective","authors":"Ataul Karim Patwary, S. Rasoolimanesh, Roslizawati Che Aziz, Ahmad Edwin Mohamed, Q. Nisar, Nur Farihin Binti Abd Hadi Khan","doi":"10.1080/10941665.2023.2276472","DOIUrl":"https://doi.org/10.1080/10941665.2023.2276472","url":null,"abstract":"ABSTRACT This study examined the role of personal norms, ascribed responsibility, eco-friendly reputation, and perceived moral obligation in tourists’ ecocentric and anthropocentric attitudes and behavioural intentions. This study also investigated whether tourists’ ecocentric and anthropocentric attitudes play mediating roles. The researchers distributed 800 questionnaires to international tourists in Malaysia; of those, 393 usable responses were included for further analysis. We applied partial least squares-structural equation modelling to test the theory and path analysis. The findings reveal that personal norms, ascribed responsibility, and eco-friendly reputations have significant relationships with ecocentric attitudes. Additionally, ascribed responsibility has a positive relationship with anthropocentric attitudes. The results also indicate the mediating role of ecocentric attitudes in the relationships of personal norms, ascribed responsibility, and eco-friendly reputation with intention. The findings reaffirm the norm activation theory and the theory of planned behaviour.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"13 1","pages":"841 - 859"},"PeriodicalIF":5.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139351914","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

How do pandemic risk communication and mitigation strategy influence exhibition participating intention? 大流行风险沟通和缓解策略如何影响展会参展意向?

3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276467

Xingqin Qu, Xinwei Su, Huantao Chen, Jie Yin

{"title":"How do pandemic risk communication and mitigation strategy influence exhibition participating intention?","authors":"Xingqin Qu, Xinwei Su, Huantao Chen, Jie Yin","doi":"10.1080/10941665.2023.2276467","DOIUrl":"https://doi.org/10.1080/10941665.2023.2276467","url":null,"abstract":"ABSTRACTIt is significant for the sustainable development of the exhibition to explore how pandemic risk communication and mitigation strategy impact on exhibition participating intention. By employing emotion appraisal theory, this study explored the influencing process how perceived risk communication and pandemic risk mitigation strategy affect exhibition participating intention with regarding perceived health risk and anxiety emotion as the mediator and perceived vaccine efficacy as the moderator. Both perceived risk communication and pandemic risk mitigation strategy not only can affect anxiety emotion directly, but also affect it through the mediation of perceived health risk. Additionally, they can affect exhibition participating intention through the mediation of anxiety emotion. The perceived vaccine efficacy negatively moderated the effect of pandemic risk mitigation strategy on perceived health risk. As such, the study provides valuable insights for exhibitors and policymakers seeking to increase the exhibition participating intention of potential participants.KEYWORDS: Perceived risk communicationpandemic risk mitigation strategyperceived health riskanxiety emotionexhibition participating intentionperceived vaccine efficacy AcknowledgementsWe would like to thank all of the respondents who answered our questionnaire. We would also like to express our gratitude to the editor and anonymous reviewers of this paper for their work and contributions.Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementAll data, models, or code generated or used during the study are available from the corresponding author by request.","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"78 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382722","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Current knowledge and future research directions of medical tourism: insights from a bibliometric analysis 医疗旅游的现有知识和未来研究方向：文献计量分析的启示

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276848

Nikhil N. Dhakate, Rohit Joshi, Faizan Ali, Satish Kumar

引用次数: 0

9Exploring the antecedents of trust and users’ continuance intention in hybrid online travel platforms: the role of network externalities and platform quality 探索混合在线旅游平台中信任和用户继续意愿的前因:网络外部性和平台质量的作用

3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276468

Dongmei Lee, Tianyu Liu, Libo Fan, Qi Lin, Zhihong Song

{"title":"9Exploring the antecedents of trust and users’ continuance intention in hybrid online travel platforms: the role of network externalities and platform quality","authors":"Dongmei Lee, Tianyu Liu, Libo Fan, Qi Lin, Zhihong Song","doi":"10.1080/10941665.2023.2276468","DOIUrl":"https://doi.org/10.1080/10941665.2023.2276468","url":null,"abstract":"ABSTRACTDrawing from network externalities perspective in the Economics literature, this study investigates the antecedents of trust and users’ continuance intention in the context of hybrid online travel platforms (HOTPs). Data were obtained by surveying 489 users of HOTPs in China. The empirical results based on the PLS-SEM model showed that indirect and direct network externalities positively influence functional quality and hedonic quality respectively. Furthermore, both functional quality and hedonic quality of HOTPs positively affect users’ trust, which in turn positively affects users’ continuance intention and negatively affects perceived risks.KEYWORDS: Platform qualitynetwork externalitiestrustusers’ continuance intentionhybrid online travel platforms Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementData used to support the findings of the study are available from the corresponding author upon request.Additional informationFundingThis work was supported by Humanities and Social Science Fund of Ministry of Education of China [grant number 22YJA630040].","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"12 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382724","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

The influence of digital transformation on the resilience of tourism companies under the shock of the COVID-19 pandemic 数字化转型对旅游企业抵御COVID-19大流行冲击的影响

3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2276469

Rui Tang, Jihan Huang

{"title":"The influence of digital transformation on the resilience of tourism companies under the shock of the COVID-19 pandemic","authors":"Rui Tang, Jihan Huang","doi":"10.1080/10941665.2023.2276469","DOIUrl":"https://doi.org/10.1080/10941665.2023.2276469","url":null,"abstract":"ABSTRACTDigital transformation has become an inevitable choice for tourism companies to improve the resilience during the COVID-19 pandemic. This paper focuses on the influence of digital transformation on the resilience of tourism companies and clarifies the important role of digital transformation in enhancing the sustainability of tourism companies. Based on the data from Chinese tourism-listed companies, it is found that digital transformation can mitigate the negative impact of the COVID-19 pandemic on corporate resilience. Heterogeneity tests indicate that digital transformation has positive effects on resilience for both eastern and non-state companies, and the resilience of large-, small-, and medium-sized companies benefit from digital transformation. Influence mechanism tests show that digital transformation can strengthen the resilience of tourism companies by increasing organizational flexibility, enhancing sustainable operation capability and shaping competitive advantage. The conclusions are of reference value for decision-making on the use of digital technology to enhance risk resistance by tourism companies.KEYWORDS: Digital transformationcorporate resiliencetourism companiesCOVID-19 pandemicDIDinfluence mechanism Disclosure statementNo potential conflict of interest was reported by the author(s).Notes1 The 5 years before the outbreak are represented by Before, e.g. Before1 is 2019, and so on. Current is 2020.Additional informationFundingThis work was supported by PRC National Social Science Foundation Youth Program “Research on the Mechanisms and Effects of Resilience Enhancement of Tourism Enterprises under Digital Transformation”: [grant number 23CJY047].","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"86 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136382345","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0

Effects of knowledge and perceived image on willingness-to-pay for access to world cultural heritage sites in Korea: using the dual coding theory of learning 知识和感知形象对韩国世界文化遗产付费意愿的影响:基于学习的双重编码理论

3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI: 10.1080/10941665.2023.2264967

Jihee Kim, Youngjoon Choi, Won Seok Lee

引用次数: 0

Analyzing online reviews of foreign tourists to destination attractions in China: a novel text mining approach 分析外国游客对中国旅游景点的在线评论：一种新颖的文本挖掘方法

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI: 10.1080/10941665.2023.2255315

Xiaokun Li, Yao Zhang, Liyang Mei

引用次数: 0

Snorkellers’ environmentally conscious behaviour after visiting the Great Barrier Reef 浮潜者游览大堡礁后的环保行为

IF 5 3区管理学

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI: 10.1080/10941665.2023.2264974

Anja Pabel, Leonie J. Cassidy, Bruce R. Prideaux

{"title":"Snorkellers’ environmentally conscious behaviour after visiting the Great Barrier Reef","authors":"Anja Pabel, Leonie J. Cassidy, Bruce R. Prideaux","doi":"10.1080/10941665.2023.2264974","DOIUrl":"https://doi.org/10.1080/10941665.2023.2264974","url":null,"abstract":"ABSTRACT The majority of tourists who visit Australia’s Great Barrier Reef (GBR) engage in snorkelling. Yet little is known about how snorkellers perceive this experience. The aim of this study was to investigate snorkeller behaviour by exploring their environmental opinions and to provide insights on the association between climate concerns and environmentally conscious behaviours of snorkellers. A self-administered questionnaire (n = 273) was distributed onboard reef tourism vessels visiting the study area. Approximately one-third of respondents believe that climate change and global warming are major threats to the GBR. Regression results indicate the environmentally conscious behaviour model (ECBM), a modified version of the norm activation model, is effective in understanding how a snorkeller’s level of climate concern (LCC) both directly and indirectly activates and influences a snorkeller’s environmentally conscious behaviour (ECB). LCC has a positive direct effect on ECB, and a positive indirect effect via environmental identity (EI), and personal environmental norms (PEN).","PeriodicalId":47998,"journal":{"name":"Asia Pacific Journal of Tourism Research","volume":"385 1","pages":"713 - 728"},"PeriodicalIF":5.0,"publicationDate":"2023-07-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"139363917","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}

引用次数: 0