Exploring tourists’ ecocentric and anthropocentric attitudes towards green hotels: theory of planned behaviour and norm activation theory perspective

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI:10.1080/10941665.2023.2276472

Ataul Karim Patwary, S. Rasoolimanesh, Roslizawati Che Aziz, Ahmad Edwin Mohamed, Q. Nisar, Nur Farihin Binti Abd Hadi Khan

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引用次数: 0

Abstract

ABSTRACT This study examined the role of personal norms, ascribed responsibility, eco-friendly reputation, and perceived moral obligation in tourists’ ecocentric and anthropocentric attitudes and behavioural intentions. This study also investigated whether tourists’ ecocentric and anthropocentric attitudes play mediating roles. The researchers distributed 800 questionnaires to international tourists in Malaysia; of those, 393 usable responses were included for further analysis. We applied partial least squares-structural equation modelling to test the theory and path analysis. The findings reveal that personal norms, ascribed responsibility, and eco-friendly reputations have significant relationships with ecocentric attitudes. Additionally, ascribed responsibility has a positive relationship with anthropocentric attitudes. The results also indicate the mediating role of ecocentric attitudes in the relationships of personal norms, ascribed responsibility, and eco-friendly reputation with intention. The findings reaffirm the norm activation theory and the theory of planned behaviour.

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探究游客对绿色酒店的生态中心主义和人类中心主义态度：计划行为理论和规范激活理论视角

ABSTRACT 本研究探讨了个人规范、责任归属、生态友好声誉和感知道德义务在游客的生态中心主义和人类中心主义态度及行为意向中的作用。本研究还探讨了游客的生态中心主义和人类中心主义态度是否起到了中介作用。研究人员向马来西亚的国际游客发放了 800 份调查问卷，其中 393 份可用答卷被纳入进一步分析。我们采用偏最小二乘法结构方程模型来检验理论和路径分析。研究结果表明，个人规范、责任归属和生态友好声誉与生态中心主义态度有显著关系。此外，责任归属与人类中心主义态度呈正相关。研究结果还表明，生态中心主义态度在个人规范、责任归属和生态友好声誉与意向的关系中起着中介作用。研究结果再次证实了规范激活理论和计划行为理论。

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.