探索混合在线旅游平台中信任和用户继续意愿的前因:网络外部性和平台质量的作用

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-08-03 DOI:10.1080/10941665.2023.2276468

Dongmei Lee, Tianyu Liu, Libo Fan, Qi Lin, Zhihong Song

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引用次数: 0

摘要

摘要本研究从经济学文献中的网络外部性视角出发，探讨了混合在线旅游平台(HOTPs)下信任和用户继续意愿的前因。数据是通过调查489名中国HOTPs用户获得的。基于PLS-SEM模型的实证结果表明，间接和直接网络外部性分别对功能质量和享乐质量产生正向影响。此外，HOTPs的功能质量和享乐质量都正向影响用户信任，而用户信任又正向影响用户继续使用意愿，负向影响用户感知风险。关键词:平台质量、网络外部性、信任、用户延续意愿、混合在线旅游平台披露声明作者未报告潜在利益冲突。数据可用性声明用于支持研究结果的数据可应要求从通讯作者处获得。本研究得到教育部人文社会科学基金资助[批准号:22YJA630040]。

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9Exploring the antecedents of trust and users’ continuance intention in hybrid online travel platforms: the role of network externalities and platform quality

ABSTRACTDrawing from network externalities perspective in the Economics literature, this study investigates the antecedents of trust and users’ continuance intention in the context of hybrid online travel platforms (HOTPs). Data were obtained by surveying 489 users of HOTPs in China. The empirical results based on the PLS-SEM model showed that indirect and direct network externalities positively influence functional quality and hedonic quality respectively. Furthermore, both functional quality and hedonic quality of HOTPs positively affect users’ trust, which in turn positively affects users’ continuance intention and negatively affects perceived risks.KEYWORDS: Platform qualitynetwork externalitiestrustusers’ continuance intentionhybrid online travel platforms Disclosure statementNo potential conflict of interest was reported by the author(s).Data availability statementData used to support the findings of the study are available from the corresponding author upon request.Additional informationFundingThis work was supported by Humanities and Social Science Fund of Ministry of Education of China [grant number 22YJA630040].

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.