分析外国游客对中国旅游景点的在线评论：一种新颖的文本挖掘方法

IF 4.3 3区管理学 Q1 HOSPITALITY, LEISURE, SPORT & TOURISM

Asia Pacific Journal of Tourism Research Pub Date : 2023-07-03 DOI:10.1080/10941665.2023.2255315

Xiaokun Li, Yao Zhang, Liyang Mei

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引用次数: 0

摘要

ABSTRACT 近年来，随着经济的发展，中国的旅游服务也在逐步完善。入境旅游不仅促进了中国经济的发展，也给旅游管理带来了问题和挑战。本研究旨在开发一种新颖的文本挖掘方法，将话题建模和情感分析相结合，探索目的地景点话题强度的动态演变，发现外国游客不满的原因。为此，我们提出了一个基于 LDA 的话题演变模型，开发了一个面向旅游的 VADER 词典，并引入了一种筛选负面评论的整合方法。然后，使用该方法分析了 TripAdvisor 上外国游客对 2011 年至 2019 年中国 10 个热门目的地景点的 80,546 条在线旅游评论。研究结果有助于旅游从业者更好地了解这些话题随时间推移的变化和趋势，并针对游客的不满情绪制定相应的策略。

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Analyzing online reviews of foreign tourists to destination attractions in China: a novel text mining approach

ABSTRACT In recent years, China has been gradually improving its tourism services along with its economic development. Inbound tourism not only boosts the economy of China, but also creates issues and challenges for tourism administration. The purpose of this study is to develop a novel text mining approach that combines topic modeling and sentiment analysis for exploring the dynamic evolution of topic intensity of destination attractions and discovering the reasons for foreign tourists’ dissatisfactions. To this end, we propose an LDA-based topic evolution model, develop a tourism-oriented VADER dictionary and introduce an integration method for screening negative reviews. Then, the approach was used to analyze 80,546 online travel reviews from foreign tourists on TripAdvisor for 10 popular destination attractions in China from 2011 to 2019. The findings can help tourism practitioners better understand the changes and trends of the topics over time as well as develop strategies with respect to tourists’ dissatisfactions.

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来源期刊

Asia Pacific Journal of Tourism Research HOSPITALITY, LEISURE, SPORT & TOURISM-

CiteScore

6.80

自引率

4.00%

发文量

期刊介绍： Asia Pacific Journal of Tourism Research is the official journal of the Asia Pacific Tourism Association (Founded September 1995) and seeks to publish both empirically and theoretically based articles which advance and foster knowledge of tourism as it relates to the Asia Pacific region. The Journal welcomes submissions of full length articles and critical reviews on major issues with relevance to tourism in the Asia Pacific region.