{"title":"Conservatives, Progressives and Transformers: The Influence of Marketers' Biases on Sustainable Innovation","authors":"Sophie Richit, Aurélie Hemonnet-Goujot","doi":"10.1111/caim.70027","DOIUrl":"https://doi.org/10.1111/caim.70027","url":null,"abstract":"<p>The inherent uncertainty of the innovation process, amplified by the complexity of the Anthropocene, means that marketers are likely to be subject to decision-making biases that can affect sustainable product innovation. In parallel, new approaches to sustainability and innovation management are emerging, aiming to mitigate such biases and accelerate the sustainable transition. Yet, research into the critical role of individual decision-making in innovation management is still in its early stages. Drawing on the theoretical fields of behavioural strategy, innovation management and sustainability, and using 19 case studies, our research reveals the existence of three profiles of marketers based on their attitude towards sustainable innovation: ‘conservatives’, ‘progressives’ and ‘transformers’. We demonstrate that these profiles are linked to specific decision-making biases and explore how these biases shape the sustainability level of a new product. From a theoretical perspective, by bridging sustainability and innovation management through the lens of behavioural strategy, this paper improves our understanding of why fundamental differences in sustainable innovation processes and outcomes exist. Our research contributes to the existing literature on the topic by developing a typology of marketers towards sustainable innovation, and by identifying new cognitive biases in marketing practices. It reveals which biases hinder sustainable innovation and which ones positively influence the sustainability of new products.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"35 1","pages":"251-276"},"PeriodicalIF":4.2,"publicationDate":"2025-11-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70027","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146176657","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
{"title":"Platform-Based Gamification to Foster Cross-Organisational Alignment—A Case Study","authors":"Helder Ferreira, Catarina Roseira, Rui Patricio","doi":"10.1111/caim.70023","DOIUrl":"https://doi.org/10.1111/caim.70023","url":null,"abstract":"<p>Gamification has emerged as a significant tool for enhancing employee motivation, engagement and performance. While previous research has predominantly focused on gamification in single organisations, this study investigates how gamification may contribute to strategic alignment in outsourcing contexts. Drawing on an in-depth case study of a 3-year gamification initiative implemented by a global telecommunications company to engage employees from its outsourcing partners, the paper explores how gamification was used to align employees' behaviours with organisational objectives. The research combines semistructured interviews with employees in diverse roles and direct observation of the gamification platform. The findings reveal that participants generally perceived gamification as useful for alignment purposes and viewed its effectiveness as influenced by the fit between game design elements and strategic goals, workplace dynamics and employee roles. The study highlights the role played by middle managers, who acted as translators, facilitators or blockers and interorganisational bridgers—conceptualized as gamification brokers. These roles were seen as key to how the gamification initiative was designed, translated and integrated into business operations, and how it was experienced and enacted across organisations. The study proposes a conceptual model that suggests how gamification systems, contextual factors and managerial brokerage may influence employee engagement and alignment outcomes in outsourcing. This grounded model offers a foundation for future studies. Practical guidance is provided for designing inclusive, adaptable and ethically sound gamification strategies in outsourcing contexts.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"35 1","pages":"231-250"},"PeriodicalIF":4.2,"publicationDate":"2025-11-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70023","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146193568","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Yanjuan Li, Shuwen Li, Ruiqian Jia, Rui Sun, Rongyang Sun
{"title":"The Disruptor's Dilemma: Exploring the Dynamic Optimal Distinctiveness Mechanisms of Disruptive New Entrants in Value Co-Creation","authors":"Yanjuan Li, Shuwen Li, Ruiqian Jia, Rui Sun, Rongyang Sun","doi":"10.1111/caim.70026","DOIUrl":"https://doi.org/10.1111/caim.70026","url":null,"abstract":"<div>\u0000 \u0000 <p>Disruptive innovation research highlights a central tension faced by new entrants: the disruptor's dilemma where firms must simultaneously challenge established norms to maintain differentiation and conform to industry standards to gain legitimacy. Although this tension has been described as ‘being the same and different at the same time’, little is known about how disruptive entrants achieve optimal distinctiveness in value co-creation. We address this gap through a longitudinal analysis of BROAD, a pioneer in green technologies. By developing a process model, we demonstrate how BROAD navigated stakeholder relationships by continuously adjusting its strategies and identifying windows of opportunity for market entry. Our findings show that, as value co-creation progresses, the mechanisms of optimal distinctiveness evolve from threshold and integrative strategies to compensatory orchestration. Optimal distinctiveness emerges as both a phased orchestration and an iterative, organic process—progressing from a single technology to a product chain and eventually to a technological system. Through this mechanism, disruptive entrants may become incumbents by persistently identifying and acting upon distinctive entry opportunities. This study advances the understanding of power and resource asymmetries in value co-creation by illustrating how disruptive entrants can resolve the disruptor's dilemma through dynamic orchestration of distinctiveness.</p>\u0000 </div>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"35 1","pages":"196-209"},"PeriodicalIF":4.2,"publicationDate":"2025-11-25","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146176489","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Timo Müller, Thomas K. Maran, Sebastian Gauster, Kurt Matzler, Kristen Lucas
{"title":"Championing Better Ideas: Workplace Dignity as an Amplifier of Innovative Work Behaviour","authors":"Timo Müller, Thomas K. Maran, Sebastian Gauster, Kurt Matzler, Kristen Lucas","doi":"10.1111/caim.70028","DOIUrl":"https://doi.org/10.1111/caim.70028","url":null,"abstract":"<p>Innovation is a cornerstone of organisational success and, in some cases, survival. As innovation is a decidedly human activity, understanding social contexts and socio-psychological conditions that may motivate or hinder employees' innovation efforts is critical. To this end, we conducted three studies to investigate the relationship and effects of perceived workplace dignity on employees' innovative work behaviour. In Study 1 (<i>N</i> = 192), we surveyed employees about their perceptions of workplace dignity and their self-reported innovative work behaviour. In Study 2 (<i>N</i> = 128), we used a scenario-based vignette experiment in which we randomly assigned participants to work environments that differed in the use of dignity rules and had them report their innovative work behaviour intentions. In Study 3 (<i>N</i> = 106), we conducted an experiment within an online crowd innovation contest in which dignity was manipulated between conditions. Then, using ratings issued by a panel of independent judges, we compared the quality of participants' ensuing innovation ideas. Collectively, these studies provide preliminary evidence that workplace dignity may indeed amplify innovation such that employees may be more likely to engage in innovative work behaviour, persist in innovation pursuits via idea championing and generate better quality ideas when they work in environments infused with dignity.</p>","PeriodicalId":47923,"journal":{"name":"Creativity and Innovation Management","volume":"35 1","pages":"210-230"},"PeriodicalIF":4.2,"publicationDate":"2025-11-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://onlinelibrary.wiley.com/doi/epdf/10.1111/caim.70028","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"146193585","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"OA","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}